Raising Capital: Why Raise Capital
Type and Sources of Capital
Debt Financing
Equity Financing
Advantages / Disadvantages
How Much to Get
Processes and Problems
Where to Find It & Rates
2. Topics Covered
Why Raise Capital
Type and Sources of Capital
Debt Financing
Equity Financing
Advantages / Disadvantages
How Much to Get
Processes and Problems
Where to Find It & Rates
3. Why Raise Capital
Survive
365 Days of Expenses, 1 Day of Income
Grow
Scale Increases Profitability
Scale Reduces Risk from Single Down Event
Cash Out
Start Taking Money Off the Table, Start to Exit
Process
4. Types and Sources of Capital
SHORT LONG
TERM TERM
Friends & Family
Credit Card Bank
Vendor Credit SBA
Revolver Alternative
Factoring (Bibs)
Friends & Family
Private Equity
Alternative
DEBT
EQUITY
6. DEBT FINANCING
Advantages Disadvantages
Don’t Give Up Control
Relationship Ends when
Loan Retired
Interest is Tax Deductible
Structured: Can Plan
Around It
Adds Risk to Company
and Owner
Collateral Locked Up.
Covenants
Time and Effort to Find
7. How Much to Borrow ?
(Leverage Ratio)
Debt level as a Multiple of Earnings
0 1x 2x 3x 4x
8. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0
5 Year Loan Annual Debt Service, Free Cash
DebtService%ofEarnings
Borrowings as a Multiple of Earnings
Amount Borrowed $150k $300k $600k $900k $1.2M
($300,000 of Earnings
10% Interest Rate)
Debt Service 150,000$
Free Cash 150,000$
Debt Service 210,000$
Free Cash 90,000$
9. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0
DebtService%ofEarnings
($300,000 of Earnings
10% Interest Rate)
Debt Service 330,000$
Free Cash (30,000)$
Debt Service 230,000$
Free Cash 70,000$
Borrowings as a Multiple of Earnings
Amount Borrowed $150k $300k $600k $900k $1.2M
3 Year Loan Annual Debt Service, Free Cash
10. Importance of Term
The TERM is may be more important than the interest
rate
Borrow for a LONG ENOUGH TERM to have the asset
be able to help with the payments.
The first year, it’s all on the Core Business
“Interest Only” Year 1
“Balloon” Loan – All at Maturity (Not likely)
11. 9 Months 6 Months 3 Months
Numbers of Days Advanced 274 183 91
Annulized Interest Rate 40% 60% 120%
Marketing at $2k/month 18,000$ 12,000$ 6,000$
Pro-Forma Interest Expense (3,000)$ 3,000$ 9,000$
Annualized Net Interest Rate Free 12% 72%
Factoring
Sell $50,000 of Bibs (500 @ $100 each)
at 30% Discount ($15,000 off. Proceeds $35,000)
12. Difficulties in Obtaining Debt
No Asset Base for Collateral
Relatively Small Amount – not worth Bank’s effort
Cash Flow Loan - proceeds paid back by uncertain
revenues
No Market for Company if things go badly
Higher Risk = Higher Rates
13. Debt - Where to Find It / Rates
Vendor Credit 0% Relationship
Friends & Family negotiable
Commercial Bank 3.28 % Fed Reserve Jan 16
Small Business Admin 5.75% - 8.25% Fitsmallbusiness.com
Alternative Capital 5.49% - 24.99% Funding Circle
Fundation
Credit Cards 13.49% - 23.24% Nerdwallet.com
15. EQUITY FINANCING
Advantages Disadvantages
No Risk to Business
No Loan Service / More
Cash in Business
Access to Investor’s network
for additional cash
Don’t have to Repay
More Costly
May Lose some Control. New
Decision Processes
Mental Energy: Expectations &
Potential for Disagreements
Hard to Get $$$ for Small Event
Company (Time/Effort)
16. Level of Investor Interest at
Different Levels
|- Mild -|--- Strong ---| |--------------- Strong -------------|- Mild -|
0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100%
Percentage of Ownership
Zero Interest
Here
17. Comparing Cost of Debt vs. Equity
Current Company
3 races clearing $400,000 each ($1.2M)
Overhead of $800,000
Net Profit of $400,000 Company Value - $2.4M (@6x)
Growing at 3% a Year
Raise $150,000 to add a 4th race (cover 1st Year loss)
that will eventually be half as profitable normal
Year 1: Lose $150,000
Year 2: Breakeven
Year 3: $50,000 Profit
Year 4: $100,000 Profit
Year 5: $200,000 Profit
18. Comparison of Debt & Equity
Company value increases by $1.6M
$1.2M from New Event, $0.4M from Core
Cost of Equity = $398,000 (6.3% of Company) in
Dividends and Valuation
Cost of Debt = $260,000 in Interest and Principle
Equity is almost always more expensive
In this case 53% more.
19. Equity - Where to Find It
Up to $100,000 Friends and Family
$100,000 - $500,000 More Friends and Family
$500,000 - $5M People you WISH were your
Friends and Family
Over $2M “Family Offices” of Wealth
Investment Firms of Sports Franchise Owners
Traditional Private Equity Firms
No Marketplace or Central Directory
20. Alternative Capital
Reward-Based Sites
Kickstarter, Rockethub, MoolaHoop,
Not really applicable
Equity & Debt Sites
Funding Circle, Fundera, OnDeck, Dealstruck, Fundation,
Kabbage, Indiegogo
22. Debt – Key Process Items
Documentation Requirement
Accurate & Current Financial Statements
Bank Statements
Tax Returns
Lease Agreements
May Require Personal Guarantee
Takes 30 – 60 Days
23. Equity - Key Process Items
See Last Year’s Presentation on LinkedIn
Create a Business Plan
Identify an Exit Strategy
Compile Diligence Material in Data Room
Business Valuation Discussion
24. Equity - Key Process Items
More Documentation / Paperwork
Amending Operating Agreement / Articles of Incorporation
Minority Protections
Salary, Loans, Dividends, Owner Expenses
Insert Buyback Clauses
Company buys back shares in event of co-owner death /
divorce
Put / Call Option
25. Five Things to Remember
Financing can help you Grow Value
Many more Debt Alternatives
Debt is Cheaper Than Equity
Loan Term - more Important than Rate
Equity preserves Company Cash
26. Copies & Questions
Presentation will be available on LinkedIn
Email questions via LinkedIn or at
Stevegintowt@gmail.com
Notas del editor
Sequel to Last Year’s presentation
Based on 30+ years of experience, with GE / Competitor, Masters at Duke, and finalist as CFO of the Year by SDBJ
Know the mechanics (accounting, ratios
Relate the mechanics to the things that caused them or are affected by them
Convert that into relevant and actionable guidance
could make a mistake or be wrong any point along the way
Have been right more than wrong,