7. Apple Pay
Purchase Goods
Carrying cash,
cards, and
wallets
Theft & Fraud
Photo ID
required
Cards donโt
read properly
Credit/debit
cards are
insecure Losing your
wallet, cards,
and cash
Protect
Finances
The experience isnโt
always positive thoughโฆ
8. Apple Pay
Purchase Goods
Carrying cash,
cards, and
wallets
Theft & Fraud
Photo ID
required
Cards donโt
read properly
Credit/debit
cards are
insecure Losing your
wallet, cards,
and cash
Protect
Finances
Never carry a
wallet, cards, or
cash again
Fast checkout
at retail stores
Never have to
cancel a card
ever again
Transaction
data is kept
private
Shop anywhere
And they really
wish forโฆ
9. Apple Pay
Purchase Goods
Carrying cash,
cards, and
wallets
Theft & Fraud
Photo ID
required
Cards donโt
read properly
Credit/debit
cards are
insecure Losing your
wallet, cards,
and cash
Protect
Finances
Never carry a
wallet, cards, or
cash again
Fast checkout
at retail stores
Never have to
cancel a card
ever again
Transaction
data is kept
private
Shop anywhere
What could Apple
design to address these
jobs, pains, and gains?
10. โWe've placed a lot of
energy into creating
an entirely new
payments solution.โ
โ Tim Cook
14. Apple Pay
Purchase Goods
Carrying cash,
cards, and
wallets
Theft & Fraud
Photo ID
required
Cards donโt
read properly
Credit/debit
cards are
insecure Losing your
wallet, cards,
and cash
Protect
Finances
Never carry a
wallet, cards, or
cash again
Fast checkout
at retail stores
Never have to
cancel a card
ever again
Transaction
data is kept
private
Shop anywhere
Apple could leverage its
existing technology to
make the experienceโฆ
15. Apple Pay
Purchase Goods
Carrying cash,
cards, and
wallets
Theft & Fraud
NFC Antenna
Photo ID
required
Cards donโt
read properly
Credit/debit
cards are
insecure Losing your
wallet, cards,
and cash
Protect
Finances
Never carry a
wallet, cards, or
cash again
Fast checkout
at retail stores
Never have to
cancel a card
ever again
Transaction
data is kept
private
Shop anywhere
โฆfaster and
more accessible!
One tap
checkout
220K merchants
and growing
16. Apple Pay
Purchase Goods
Carrying cash,
cards, and
wallets
Theft & Fraud
Passbook App
Photo ID
required
Cards donโt
read properly
Credit/debit
cards are
insecure Losing your
wallet, cards,
and cash
Protect
Finances
Never carry a
wallet, cards, or
cash again
Fast checkout
at retail stores
Never have to
cancel a card
ever again
Transaction
data is kept
private
Shop anywhere
One tap
checkout
220K merchants
and growing
Store and
manage cards
digitally
NFC Antenna
โฆmore convenient!
17. Apple Pay
Completely
private
transactions
NFC Antenna
Touch ID
Purchase Goods
Carrying cash,
cards, and
wallets
Theft & Fraud
Credit/debit
card
tokenization
Fingerprint ID
Dynamic
transaction
security codes
Photo ID
required
Cards donโt
read properly
Credit/debit
cards are
insecure Losing your
wallet, cards,
and cash
Protect
Finances
Never carry a
wallet, cards, or
cash again
Fast checkout
at retail stores
Never have to
cancel a card
ever again
Transaction
data is kept
private
Shop anywhere
One tap
checkout
220K merchants
and growing
Store and
manage cards
digitally
Passbook App
โฆcompletely private
and protected!
18. Apple Pay
Completely
private
transactions
NFC Antenna
Touch ID
Purchase Goods
Carrying cash,
cards, and
wallets
Theft & Fraud
Credit/debit
card
tokenization
Fingerprint ID
Dynamic
transaction
security codes
Photo ID
required
Cards donโt
read properly
Credit/debit
cards are
insecure Losing your
wallet, cards,
and cash
Protect
Finances
Never carry a
wallet, cards, or
cash again
Fast checkout
at retail stores
Never have to
cancel a card
ever again
Suspend
payments on
device
Transaction
data is kept
private
Shop anywhere
One tap
checkout
220K merchants
and growing
Store and
manage cards
digitally
Passbook App
Find My iPhone
โฆnearly bullet-proof!
19. Pay
Combines seamlessly integrated
hardware, software, and services in a
way only Apple can.
20. Coming in Part 2:
โHow Apple Payโs uncopyable
business model delivers what
nobody else couldโ
C O D I F I E D N EWS
21. Author: Benson Garner
Content Direction: Alexander Osterwalder
Design: Federico Galindo
Art Direction: Alan Smith
Additional Input: Alan Smith, Nabila Amarsy
C O D I F I E D N EWS