Social Media and Video Revolution in 40 Characters
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The document discusses the rise of online video sharing through YouTube and how it has revolutionized internet culture. It notes that YouTube made it possible for anyone to easily post videos that a worldwide audience could watch within minutes. This contrasts with how difficult it was previously to post videos online before services like YouTube. It also discusses how television lost dominance over online video and the rise of sites like YouTube, Vimeo, Facebook and Hulu for sharing video content.
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Social Media and Video Revolution in 40 Characters
- 1. Rachel Strella Central PA Webster, LLC Fran Masciantonio First Generation Video, Inc.
- 2. Social Media Is Not... Good Morning Harrisburg
- 3. Social Media Is ... A relationship-building tool Good Morning Harrisburg
- 4. Social Media Is Not... Good Morning Harrisburg
- 5. Social Media Is ... A conversation Good Morning Harrisburg
- 6. Social Media Is Not... Good Morning Harrisburg
- 7. Social Media Is ... A way to build credibility Good Morning Harrisburg
- 8. Social Media Is Not... Good Morning Harrisburg
- 9. Social Media Is ... About people Good Morning Harrisburg
- 10. Rules of Engagement... 90/10 Be Available Be Consistent Be You Good Morning Harrisburg
- 11. Rules of Engagement... Facebook Good Morning Harrisburg
- 12. Rules of Engagement... LinkedIn Good Morning Harrisburg
- 13. Rules of Engagement... Twitter Good Morning Harrisburg
- 14. Rules of Engagement... Other Media Good Morning Harrisburg
- 15. Video Revolution http://www.youtube.com/watch?v=omSKo1 OW6CU Good Morning Harrisburg
- 16. Video Revolution Before the launch of YouTube in 2005, there were few easy methods available for ordinary computer users who wanted to post videos online. With its simple interface, YouTube made it possible for anyone with an Internet connection to post a video that a worldwide audience could watch within a few minutes. The wide range of topics covered by YouTube has turned video sharing into one of the most important parts of Internet culture. Good Morning Harrisburg
- 17. Video Revolution Television vs The Internet – How did television lose the web “I can’t believe we didn’t own video on the web. We missed the boat.” -Washington DC TV Executive Good Morning Harrisburg
- 18. Video Revolution The internet is one gigantic well-stocked fridge ready for raiding; for some strange reason, people go up there and just give stuff away. —Mega 'Zines, MacWorld 1995 Good Morning Harrisburg
- 19. Video Revolution You Tube Vimeo Facebook HuLu Warner Home Video Channel Choosers Joost many more Good Morning Harrisburg
- 20. Video Revolution YouTube.com 62 million monthly uniques Dailymotion.com 48 million monthly uniques Metacafe.com 27 million monthly uniques Imeem.com 21 million monthly uniques MySpace.com 10 million monthly uniques Good Morning Harrisburg
- 21. Video Revolution Television vs Internet Broadcast Television -Nielsen Ratings Book Cable Ratings Target zones &demos Social Media Key words target audiences Hit/View information instant feedback Profile info Good Morning Harrisburg
- 22. Video Revolution Television Cost 30 Sec Ad $350-750 per spot 6p News Broadcast $2,000 / spot Primetime 8-11p broadcast Cable ROS based on zone/market $5-$100/spot $50-100 / spot fixed position Hbg East/West Good Morning Harrisburg
- 23. Video Revolution Targeting Your Audience Good Morning Harrisburg
- 24. Video Revolution Good Morning Harrisburg
- 25. Video Revolution Change Agents Growing audience viewing webbasedvideo more often User control of viewing “watch it when I want” More Focus on the video AND the ads Watching more video every day User Reliance on Technology iPhone, iPad, Droid, Kindle Fire, others to come Good Morning Harrisburg
- 26. Video Revolution Developing Your Web Video Who is the target audience? What’s your message? Where? Delivery Method Feedback on your message Good Morning Harrisburg
- 27. Video Revolution Considerations Entertaining Beneficial to viewer Something they want to share Targets their needs Enhances their life or informs them Keep it short Good Morning Harrisburg
- 28. Video Revolution http://vimeo.com/29842915 LaTorre Communications Good Morning Harrisburg
- 29. Video Revolution Think it through, does your message fit web Don’t make it an advertisement Helpful information Be social, friendly and entertaining Quality is still important! Keep it short, under 3 minutes max Good audio and interesting content Good Morning Harrisburg
- 30. Video Revolution Social impact of YouTube Charlie Bit My Finger is YouTube's most-viewed user generated video. Charlie Bit My Finger, which was uploaded on May 22, 2007, is a viral video that has received the most views of any user generated YouTube video, with over 300 million views."Charlie Bit My Finger" was ranked at number one. http://www.youtube.com/watch?v=_OBlgSz8sSM Good Morning Harrisburg
- 31. Video Revolution http://www.fandm.edu/inauguration Good Morning Harrisburg
- 32. VideoRevolution http://www.youtube.com/watch?v=3ik0ErjCWCI&feature=related Vs http://www.youtube.com/watch?v=BGppueBSD4E&feature=related Good Morning Harrisburg
- 33. Video Revolution Good Morning Harrisburg
- 34. Internet Revolution Don’t be ignored Good Morning Harrisburg