The last few years, the change in consumer behaviour has changed the retail industry. This is a large challenge to the retail industry. The retailers that understand how to deal with the challenges will be tomorrow’s winners in an increasingly competitive environment. This presentation will take a closer look at the challenges and how LS Retail delivers and will continue to deliver solutions that make it possible for the retailers to survive and succeed.

1. Leadership in Retail Innovation
Carsten Wulff, LS Retail

2. • LS Retail
• The rise of the omni
consumer
• Trends and challenges in
retail
• LS Retail Innovation
• The 4 most important
conclusions
Easier Simpler Faster

3. www.LSRetail.com
Solutions platform:
Our solutions are based on the Microsoft
Dynamics ERP platform
Leadership:
LS Retail is the Global ISV of the year in 2015 on
Microsoft Dynamics
Go to market:
Strong co-operation in development, marketing
and training
“LS Retail has been a valued partner for Microsoft
Dynamics for many years and they are a great
ambassador of business solutions from Microsoft. They
consistently deliver customer success through their
reliability and capabilities around Microsoft Dynamics.
We look forward to many more successful years
together.”
Neil Holloway
Corporate Vice President, Sales & Operations
Microsoft Business Solutions* ISV: Independent Software Vendor
Microsoft – Close Cooperation on a global basis

4. Global partner network- StrongPoint since 1998
220 certified partners in
75 countries with a unified
partner agreement
20 localization partners
Over 3.500 companies
with over 50.000 stores
operating 120.000
POS terminals in
120 countries

5. Client Options
Financial Management
Business Intelligence & ReportingAdvanced CRM E-Commerce
Sales & Marketing
Purchasing Buying & Merchandising
System Administration Retail Admin
Supply Chain & Logistics
Retail Admin POS
Financial Management
Stock Management
Key
Store Front
Core MS
Dynamics
Partner IP
3rd party ISVs
Component
LS Retail
Head Office Store Back Office
Safe & Cash
Management
EOD Statement
Processing
Special
Orders
Price &
Promotion
Management
Sales Reporting
& Analysis
Gift Card and
Coupon
Management
Member &
Loyalty
Management
Sales
Commission
Product
Information
Management
Store
Allocation &
Replenishment
Open-to-Buy
POS
Management
Staff
Management
Flexible
POS
Pay &
Take
Special
Orders
Member Loyalty
& Capture
General
Ledger
Cash
Management
Cost
Accounting
Purchase
Ledger
Sales
Ledger
Fixed
Assets
Auto Bank
Reconciliation
Budgets
Cash flow
Forecasting
Intercompany
Consolidation
Customer &
Contact
Management
Segmentation
and Campaign
Management
Inventory &
Pricing
Order
Processing
Supplier &
Contact
Management
Supply
Planning
Inventory &
Costing
Order
Processing
User Roles &
Permissions
Document
Management
User Roles &
Permissions
Document
Management
Receipt &
Shipment
Planning
Receiving &
Put-away
Picking &
Shipping
Stock
Housekeeping
& Control
Stock Receiving
& Picking
Enhanced
Movement
Reconciliation
Account &
Contact
Management
Workflow &
Case
Management
Marketing &
Campaign
Management
Excel Based
Reporting
SQL Server
Reporting
Services
Auto Invoice
Matching
Enhanced
DC & Store
Replenishment
Enhanced
Mobile
Warehouse
3rd Party Carrier
Integration
Gift Receipt &
Gift Card
Processing
EFT (Verifone
PAYware
OCIUS)
Retail Analysis
Cubes
Content
Management
B2B / B2C Web
Frontend
Responsive
Design
Enhanced
Security
Enhanced
Document
Management
Enhanced
Document
Management
Mobile
Warehouse
Management
Packing &
Shipping
Management
Stock
Transfers
Mobile Stock
Management
Analysis and
Alerting
Windows Client
Web / SharePoint Client
Tablet Client
Complete
Solution

6. Some of our retail customers
United Kingdom
16 Locations & 25 POS
8 Countries
61 Locations & 263 POS
Brazil
4 Locations & 4 POS
Spain
48 Locations & 77 POS
Denmark
63 Locations & 100 POS
5 countries
86 Locations & 213 POS
Spain, Portugal
91 Locations & 209 POS
Worldwide
180 locations & 205 POS
United Kingdom
46 Locations & 820 POS
Belgium
90 Locations & 170 POS
4 Countries
59 Location & 1,150POS
Denmark
120 Locations & 377
POS
Canada
729 Locations & 729 POS
Worldwide
838 Locations & 1,531 POS
Worldwide
158 Locations & 412 POS
Sweden
156 Locations & 871 POS
United States
14 Locations & 91 POS
United States
11 Locations & 71 POS
UK
39 Locations & 463 POS
United Arab Emirates
795 Locations & 925 POS
United States
3 Locations & 9 POS
Dubai
10 Locations & 60 POS
UAE
350 Locations & 350 POS

7. Some of our hospitality customers
Philippines & India
48 Locations & 62 POS
Iceland
24 Locations & 24 POS
United States
101 Locations & 164 POS
Philippines
260 Locations & 517 POS
Iceland
8 Locations & 50 POS
Portugal
25 Locations & 44 POS
Scandinavia
57 Locations & 85 POS
3 Countries
223 Locations & 760 POS
India
102 Locations & 106 POS
United Kingdom
56 Locations & 204 POS
Iceland
6 Locations & 17 POS
Nigeria
50 Locations & 250 POS
9 Countries
300+ Locations & 1,300 POS

9. The Omni Channel Consumer
The old purchase path

10. The Change to the Omni Channel Consumer
2005 – people gathered outside Vatican at the death of Pope John Paul II

11. The Change to the Omni Channel Consumer
2013 – people gathered outside Vatican at the first apperance of Pope Francis I

12. The Omni Channel Consumer
The new purchase path

13. Mobile retailing
 a rapidly growing business that is expected to approach $640 billion in annual
global sales within just a few years
Faster retailing
 speed to market, speed to response, speed to deliver
Experience retailing
 which takes shopping and adds entertainment, emotion, deeper engagement —
and sometimes even an entire environment.
Innovative retailing
Megatrends in Retail

14. Prediction:
65% of the global population will be using a mobile phone by 2015
83% of internet usage will be through handheld devices.
Retailers will need to respond by offering
• Free in-store Wi-Fi
• Mobile-friendly retail websites
• Purchase orders on the Phone
• Click & Collect
• Mobile Loyalty
Mobile Retailing
Mobile retailing is expected to continue to grow aggressively

15. Mobile Retailing
Infographic: Third of markaters reveal their ability to analyse
data is poor
Posted 1. September 2015 by Samantha Edwards & filed under Data, Digital marketing

16. • “Fast fashion” (getting runway styles to the stores as soon as possible)
• Limited-time-only products and flash sales to drive urgency and immediate purchase
• Pop-up establishments to quickly get products and services to market and build buzz
• Self-service check-out and kiosks to reduce or eliminate waiting
• Faster delivery by taxi? by Uber? By drones ???
Faster retailing
Speed continues to remain an important trend in retail

17. Faster Deliveries – creating new business

18. Pop-Up stores

19. Retailers will continue to explore innovative ways to enhance the buying experience for their
customers:
• Social media campaigns
• Events like fashion shows, Cooking shows
• Consistency experience through platforms
• Fast easy and simple shopping experience
• Personalized loyalty programs
• Instore experience
Experience Retailing
Retailing is no longer just about the product !
Christopher Bailey, chief creative and chief executive officer of Burberry: “want to create a
space where our customers can spend time relaxing and enjoying the world of Burberry in a
more social environment.

20. Experience Retailing

21. Customers Want Personalization
Recognition
Would switch most of their
spend if they were frequently
recognized their previous spend
Customization
Would actively welcome more
customized promotions
40 % 40 %
Peter Lewis, Loblaw and Graeme MCcVie, LoyaltyOne at NRF 2014

22. More retailers are likely to adopt innovative practices, embrace technology, and use it in creative ways:
Borders between retail, wholesale, distribution and production will blurr
Mobile technology
iBeacons
Customer recognition techniques
Interactive commercials
Click and collect
Physical – non-shop shopping
Innovative Retail
The retail industry will need to adapt to innovative competition

23. Interactive commercials

24. Interactive commercials

25. www.LSRetail.com
Business
at risk
Costs
Loss of
Sales
Lack of
Control
Too
Many
systems
Reduce Costs
Variant Management
Inventory Management
Replenishment
Staff Management
Sell in Season – reduce
mark downs
Too Many
Systems
Inconsistent Data
Operations and
accounting separate
Integration problems
with databases
Increased Systems
management costs
Lack of control
Unclear processes
New staff – training
Loss Prevention
Profit Loss analysis
Unrecorded item flow
Out-dated data
Loss of sales
opportunities
Membership/Loyalty
Coupons
Campaigns
“Happy Hour”
LS Retail
Challenges in Retail
Consumer
Behavior
Change in
consumer
behaviour
Always online
Better informed

26. The change in
consumer
behavior has
changed our
industry
LS Retail Investment in Retail Innovation

28. Over 25 M EUR in the last 5 years
– LS Nav 2013 Retail & Hospitality
– LS Nav 2015 Retail & Hospitality
– LS Nav Express
– LS First Hospitality
– LS First Forecourt
– LS Omni
Research & development
R&D

29. Omni-channel – consumer centric
Anywhere
+
Anytime
Same
Price in all
Channels
Customer
First
Personalized
Marketing

30. Personalized Loyalty – Customer App
• Personal
• Synchronized e-Commerce &
Mobile App
• Shop
• Offers
• Coupons
• Notification
• Shopping Lists
• History
• Store Locations

31. Shop
Campaign
Marketing
Benefits
Create
Contact
Continuous Loop
Customer loyalty
Sales History
Sales Interaction
Build relationships and confidence
Learn Attributes
Click and collect
Personal
Loyalty Level
Special Loyalty Points
Specific Pricing
Discount / Price
Gifts
Coupons
Published Offers
Offers
Marketing Offers
Message
Email / Mail
Multiple Clubs
For Different
Customer
Groups
Multiple
Levels… Gold,
Silver, Bronze
Automatic Up or
Down

32. Point-Of-Sale
• Configurable & Intuitive
User Interface
• Managed At HQ
• Mobile
• Marketing Screen
• Hybrid or Offline
• Flexible Architecture
• Hardware Independent

34. The 4 most important conclusions about the omni channel consumer from this presentation are
1. The consumer expects the retailer will meet them on their preferred platform
- Stores, E-commerce, loyalty programs, social media
2. Consumer expects products and prices to be the same in all channels
3. Products are available and can be delivered fast
4. Meaningfull personalized loyalty programs and offers
The 4 most important conclusions - consumer

35. The 4 most important reccommendations for the Retailer from this presentation are
1. Make sure your IT solutions and logistics a prepared for the omni consumer
2. Reduce the number of IT solutions
3. Increase service in stores
4. Make shopping and experience
The 4 most important recommendations - Retailer