Acerca de Leading the largest Display Ad platform for Branded advertisers for Premium Display. Currently it is serving a demand of 2B dollars and 20B impressions/day across PCs, Video & Mobile. Led the biggest migration (platform shift) in history of Yahoo! Things that I led:-
• Built entire Marketplace and very sophisticated UI for both Advertisers & Publishers -Ad serving platform, Inventory Forecasting, Pricing from scratch that allows buyers and sellers to connect and publishers can maximize their yield
• Re-launching the platform for Programmatic premium buys to reach new markets and long tail of advertisers
• Defining the strategic direction of the product working closely with key cu...