Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

MULTIBRAND SPECIALTY STORES DUTY-FREE STORES LUXURY BRAND MANAGEMENT

875.532 visualizaciones

Publicado el

MULTIBRAND SPECIALTY STORES
DUTY-FREE STORES
FLAGSHIP
STORES
ExtenddistributionFollow
customers
intheirtravel
Displayfull
assortment
Poseurs
Patrician,parvenu
A major existing paradox
lies in creating “desire” and
‘exclusivity” of luxury brands on
the classless virtual world.
Versace did not have a website
until 2005; Prada until 2007.
Though luxury industry is known
for creativity, it has been slow on
digital channels. Luxury brands
have since become more
accessible, collaborative, and
experiential. Today, brands
across the luxury spectrum
mediate tension between
exclusivity that protects brand
desirability and the inclusivity
needed to attract new customers
on social media networks.

×