You need to know what content marketing is NOT. https://writemixforbusiness.com/what-content-marketing-is-not/ Then, you can hone in on how your business can leverage content marketing as part of an integrated marketing strategy.
To embrace a content marketing strategy to grow your business and build engagement with those you serve, you need to change your "marketing mindset." This presentation will get you up-to-speed and on track for content marketing success with a Guide to What Content Marketing is NOT. Yep!
4. Content Marketing, is the
cornerstone of inbound or
attraction marketing
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5. Content Marketing, is the
cornerstone of inbound or
attraction marketing
and a core driver for digital
marketing, in general.
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6. Content Marketing is “…a
methodology—an approach—a
strategy…” in marketing.
~Robert Rose, Content
Marketing Institute (source: This
Old Marketing podcast)
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7. Bigger than a single
campaign,
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8. Bigger than a single
campaign,
Content Marketing is more a
marketing mindset.
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26. Joe Pulizzi emphasizes the time
and commitment organizations
must make to relish in sweet
benefits from their content
marketing efforts.
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27. This is not a one
and done proposition…
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28. This is not a one
and done proposition…
Not even close.
Commit or quit.
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29. This is not a one
and done proposition…
Not even close.
Commit or quit.
That’s all.
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37. While it's true, there's no single
formula to reach your goals and
objectives, plenty of approaches
are out there.
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38. While it's true, there's no single
formula to reach your goals and
objectives, plenty of approaches
are out there.
Why not test them?
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39. Model behaviors of successful
others, even competitors, and
adopt benchmarking techniques
in operations for ways to start.
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40. When you do find a single
formula, it will be
uniquely you.
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41. Sometimes this original
secret recipe you alone brew
leads (or lends) to your
key differentiator☺!
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58. You’ll need to
be much lighter
on your feet.
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59. Here’s the deal.
If you aren't agile, flexible,
progressive, and willing to
change, adapt, and evolve at
mega speed,
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60. Here’s the deal.
If you aren't agile, flexible,
progressive, and willing to
change, adapt, and evolve at
mega speed, you may as well
forget about content marketing!
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62. Things move too fast to stay
in any process.
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63. Things move too fast to stay
in any process.
So, be open to learning, testing,
and experimenting.
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64. This is not about chasing every
latest toy, but about the
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65. This is not about chasing every
latest toy, but about the
need to stay in touch with
trends, tech, and impact within
your industry.
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67. HINT:
If you're not continually
learning,
how can you be a resource to
your customers?
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68. How can you lead your
company into the future?
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69. Sure, concentrate on your core
business,
but don't forget to keep an eye
on the bigger eco-system
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70. Sure, concentrate on your core
business,
but don't forget to keep an eye
on the bigger eco-system, so
you're not left behind.
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71. While keeping
your head up,
make sure to keep
a close eye on
your customers.
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72. Because, if you don't take the
time to know them,
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73. Because, if you don't take the
time to know them, they
won't want to know or do
business with you.
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74. Because, if you don't take the
time to know them, they
won't want to know or do
business with you.
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87. Opposite of “broadcasting”
a message,
content marketing offers “special
delivery”
by reaching out
on a personal level.
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88. Highly relevant information is
welcome with permission-based
marketing, as you build
relationships through interactive
content.
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89. So clearly,
there's no stubborn in evolving
and improving your content and
the digital experience you want
to provide!
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90. The whole concept around
content marketing involves
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91. The whole concept around
content marketing involves
shifting viewpoints, methods,
abilities, and knowledge.
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92. A SNAZZY SLIDESHARE PRESENTATION by
Sue-Ann@WriteMixforBusiness.com
Is Content Creation Hogging
Your Time and Zapping Your
Spirit?
93. A SNAZZY SLIDESHARE PRESENTATION by
Sue-Ann@WriteMixforBusiness.com
Is Content Creation Hogging
Your Time and Zapping Your
Spirit?
94. A SNAZZY SLIDESHARE PRESENTATION by
Sue-Ann@WriteMixforBusiness.com
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