2. Everyone is Unique !
CC BY-NC-ND 2.0
Photo Credits: TheGiantVermin
http://www.flickr.com/photos/tudor/1198905846/in/fa

3. Am I Black with white stripes or
white with black ?
CC0 1.0 Universal (CC0 1.0)
http://pixabay.com/get/b55cc734a58bec29297c/1362295235/abstract-21946_1920.jpg

4. To do business, I need an Identity
in the market !

5. Problem:
I am a start up, I don’t have an identity
in the market.

6. Problem:
Internet is not working out for me, I
need face to face interaction to do
business.

7. The Service

10. Login
Who we Are What we do What’s there for you
We have a motto of creating an open platform for
budding artists to come and talk about their
creativity…

11. Login
Who we Are What we do What’s there for you
• Providing a platform for minnows
• Create real world customer – artist collaboration
• Build and recognize artist’s network
• Buying, selling, auctioning of art work of minnnows

12. Login
Who we Are What we do What’s there for you
Artists Art Lovers
• Pool of art loving • Access to latest trend in mkt
customers • Awareness and relationship with artists
• Option to promote their • A platform for buying nd selling art work
art
• Participate in the latest
events

13. Upcoming Events
What new from My Favorite Artists • In my area change area
• In my city change city
What new in My City • of my favorite painters
My Collection

14. Upcoming Events
What new from My Favorite Artists • In my area change area
• In my city change city
What new in My City • of my favorite painters
My Likes

15. Upcoming Events
What new from My Favorite Artists • In my area change area
• In my city change city
What new in My City • of my favorite painters
What’s Trending in Town

16. Artist | Signout
My Customer
My Gallery
Chopra Nick Andy Mark
My Fans
Nick Mac Nick Tara
Swetlana Dan Andy Dan
Andy Cherry Nick

17. Artist Signout
My Wall
My Customers
Buyers who bought this
Chopra Nick Andy
My Fans +

18. Artist Signout
My Wall
My Customers
My new collection
My Fans
Start Adding people

19. Artist Signout
Finish

20. Upcoming Events
What new from My Favorite Artists • In my area change area
• In my city change city
What new in My City • of my favorite painters
My Pin ups
<Artist>
shared New Artist
latest pics in your
with you town

21. NOTES

22. Value Proposition
Whats in for Our clients
Selling activities:
1. Introducing new products
2. Selling at the show
3. New products testing
Non-selling activities:
1. Identify new prospects
2. Servicing current customers
3. Enhancing Corporate image
4. Gathering competitive information
Attraction effectiveness:
1. Proportion of target audience attracted to
the booth
Contact effectiveness:
1. Proportion of visitor at the booth contacted
Lead effectiveness:
1 Proportion of visitor contacted whom
became leads

23. Auction Model for Selling Space

24. • pre-show promotion,
• booth space,
• use of attention-getting techniques,
competition,
• number and training of booth salespeople on
the extent of attraction, contact, and
• conversion

25. • Their major motivations behind exhibition
participation are to gather information about
market access, new products, potential
suppliers (Munuera & Ruiz, 1993), and
alternative purchases (Godar & O'Connor,
2001).

26. URL: http://vimeo.com/55927986

27. • Event organizer cares for the location of the
whole exhibition (which city) and the overall
visitor promotion and attraction

28. increasing awareness of the company/cultivating image;
refreshing existing customer contacts;
canvassing for new customers;
demonstrating market presence;
introducing/presenting new products;
increasing awareness of products;
exchanging/gathering information;
identifying customers’ wishes;
influencing customers’ decisions; and
conducting sales/contracts