1. Celebrity Marketing

11. Questions?

12. Why is marketing research significant in the process of determining a celebrity’s salary?

13. Give an example of a movie that was expected to be a hit but resulted in a flop. So you think that marketing research was conducted properly or at all?

14. The producer of Titanic is thinking about producing Titanic II , but wonders what the audience response would be to the sequel. Define the management decision problem.

15. Define the marketing research problem corresponding to the management decision problem you have identified.

16. Based on your problem definition, identify two research questions and develop two hypotheses for each question.