This document discusses IT strategy presented by Sumera Aijaz. It defines strategy, plans, tactics, and processes. Strategy is the long-term direction and scope of an organization, while a plan outlines goals and steps to achieve them. Tactics are the activities used to carry out a strategy. Processes are collections of tasks that achieve specific results. The document also discusses levels of strategy, including corporate, business, and operational strategies. It provides Starbucks as a case study example and discusses strategic analysis models like PEST, critical success factors, scenario analysis, and Porter's five forces.

1. IT STRATEGY
PRESENTED BY
SUMERA AIJAZ
PRN-96

2. What is Strategy ?
Strategy is the direction and scope of an organisation over the long-term: which achieves
advantage for the organisation through its configuration of resources within a challenging
environment, to meet the needs of markets and to fulfil stakeholder expectations
A plan is typically any diagram or list of steps with timing and resources, used to achieve an
objective.
In its simplest form, a business plan is a guide—a roadmap for your business that outlines goals
and details how you plan to achieve those goals
What is a Plan?

3. What is a Tactic ?
Means by which a strategy is carried out; planned and ad hoc activities meant to deal with
the demandsof the moment, and to move from one milestone to other in pursuit of the overall
goal(s).
A process is a collection of interrelated work tasks initiated in response to an event that achieves
a specific result for the customer of the process
What is a Process?

4. Levels of Strategy
Corporate Strategy –
This kind of strategy is concerned with market definition: what
businesses and markets do we want to be in?
Business Strategy - This kind of strategy is concerned with succeeding in
chosen markets.
Operational Strategy - This kind of strategy is concerned with making
improvements to business functions that support business and
corporate strategy.Functional strategy include IT strategy, marketing
strategy,human resources strategy, and operations.

5. Case Study- Starbucks Coffee
Corporate Level Strategy
Its not Just Coffee , Its Starbucks Coffee
Domestic Store Expansion Strategy- 3 year - "Starbucks
everywhere"
International Store Expansion
Real Estate , Store Design Planning and Construction
Store Ambience
Coffee Beans without Artificial flavours
Customer Satisfaction
Reduce price by using cheaper coffee bean to increase sales
Business Strategy
Product Lines
Range of Products
Merchandise
Coffee machines
Coffee purchasing
Promoting Coffee Cultivation methods , Agriculture , Future
Contracts
Operational Strategy
Employee Training and Recognition
WiFi Connection
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6. Strategic Management:
Analysis , Choices and Implementation

7. Strategic Analysis Models and Techniques
Examples of analytical methods used in strategic analysis include:
• PEST analysis -
Political factors. Employment laws, environmental regulations and tax policy. Other political factors are trade
restrictions and political stability.
Economic factor. Economic growth, interest rates, inflation and currency exchange rates.
Social factors include population growth, age demographics and attitudes towards health.
Technological factors. Automation, investment incentives and the rate of technological change.
• Critical Success Factors
• Scenario Analysis
•Market Fragmentation Analysis
•Competitive Analysis

8. Porter’s five forces analysisSWOT analysis

11. Thank You !