1. Nokia: Connecting People 2. History 3. Factors for Global Success 4.Types of Consumer Bases 5. Developing Markets 6. Competitive Markets 7. Analysing the Competition 8. Current Digital Age 9. Nokia Sales 10. Marketing Techniques 11. Advertisement 12. Celebrity Endorsement 13. Microsoft Collaboration 14. Global Leadership 15. Stats 16. Distribution Network 17. Local Involvement 18. World's largest 19. What's Next for Nokia? 20. Smartphone Advent 21. Recap 22. Title slides 23. Disclaimer

4. TWO
DISTINCT
CONSUMER
BASES
Developing
Markets
Competitive
Markets

5.  China, India, Latin America
• Stimulate industrial growth
• Offers cheap products
• Forms a profitable market
• Sells simple-to-use handsets

6.  Europe, United States
• Sustain Market Leadership
• Products offered are expensive
• Forms an innovative market
• High-end, advanced handsets

8. In the current
digital age,
smartphones
have gained a
majority
of the market
share.

9. 84% of Nokia’s sales consists of cell phones.
Therefore, the company is focused on
making durable, reliable and affordable
smart phones.

11. Nokia tried to take a dig at the two smartphone
giants through this hilarious advertisement:
(Link: https://www.youtube.com/watch?v=cB7AfejC-8c)

12. Recruiting celebrities to endorse products

13. Through establishing integrated market
network and collaborating with Microsoft

15. 16 Different R&D Factories
Manufacturing Plants in 10 Countries
Web sites in 7 countries
A Nokia Plant
in Chennai

16. Nokia has the
widest distribution
network in the
world, with 650,000
points-of-sale.

17. The company breeds trust amongst the consumer base by increasing local
involvement, and taking various initiatives.
For eg. “Made in India for India” and “Planet Ke Rakhwale”

18. Nokia is the world’s
largest manufacturer
of mobile phones.
Hailing from Finland,
Nokia has successfully
transformed into a cell
phone powerhouse,
currently valued at
$35 Billion.

19. WHAT’S NEXT FOR NOKIA?

20. With the rapid advent of smartphones, Nokia is
currently in a very precarious position.
Significant amount of time and investment is required in this particular
sector, if the company is to hold its position at the pinnacle of
multinational communication.

21. RECAP

23. DISCLAIMER
Created by Sumiran Mittal, BITS Hyderabad, during a marketing
internship under Prof. Sameer Mathur, IIM Lucknow