Marketing system of horticultural crops, Export-Import Policy of GOI, New Farm Laws 2021

1. SUMIT JANGRA 2015A58BVI
ROHIT KUMAR 2015A44BVI
CCS Haryana Agricultural University, Hisar

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PRODUCER TRADER WHOLESALER RETAILER CONSUMER
Marketing system of horticultural crops

3. Producer
Small Scale
(Less than
1 acre)
Medium
Scale
(1 to 5 acre)
Large Scale
(More than
5 acre)

4. Small Scale Marketing
• Direct to consumers
• To local Markets
• To Wholesalers
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5. Medium Scale Marketing
• To Wholesaler
• To Trader
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6. Large Scale Marketing
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• Contract Farming
• To Traders

7. Problems in Marketing system
• Unregulation/Unorganization of Markets
• Lack of Cold storage infrastructure
• Lack of forward linkage
• Cartelling of Middlemen
• Cascading effect of prices
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8. Startups in Horticultural Marketing
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9. Govt. Initiatives for Horticultural Marketing
• Bhavantar Bharpayee Yojana (BBY)
• On-Farm & Marketing Support to Horticulture Farmers
• E-NAM
• MoFPI(35-50% upto 10 cr)
• MIDH
– NHB (40-50% upto 30-37.5 lakh )
– NHM (35-50%)
• SFAC Assistance (25-33%)
• APEDA (Exemption of 5% custom duty)
• 100% FDI permitted in Cold Storage sector
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10. HARYANA STATE AGRICULTURAL MARKETING BOARD
To provide opportunities opportunities for increasing net incomes in the
horticulture / agriculture sector and creating a prosperous, progressive
and proud farmer by setting up efficient and knowledge based marketing
systems and services
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11. HARYANA STATE AGRICULTURAL MARKETING BOARD
• 113 Grain Markets
• 30 Fruit Markets
• 25 Fodder Markets
• 33 Cotton Markets
• 3 Fish Markets
• 1 Wool Market (Panipat)
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12. HARYANA STATE AGRICULTURAL MARKETING BOARD
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Chief Marketing & Enforcement Officer, Zonal Administrator, SB,
Engineer in Chief, Inquiry Officer, Chief Finance Administrator
Sumita Misra, IAS

13. Indian International Horticulture Market, Ganaur
(Fruits, Vegetables, Flowers & Dairy Products Terminal)
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14. IIHM : It is a destination where horticulture production of a region will finally arrive from the
producer end for its distribution to the consumer end. Market is equipped with all the latest
marketing infrastructure to handle the bulk that reduces post harvest losses to a bare
minimum, adds value, maintains quality, hygiene and nutritional level. India International
Horticulture Market (Fruits, Vegetables, Flowers & Dairy Products Terminal) to a bare
minimum, adds value, maintains quality, hygiene and nutritional level.
Gannaur IIHM:
• Situated at NH1 within NCR region, Delhi – A huge consumption market and export base.
• Designed to handle production of northern region
• An alternate to Delhi-Azadpur market.
• Area earmarked & Project Outlay : Approx 537 acres , 1500 cr
• Will serve nearby states of J&K, Himachal Pradesh, Uttranchal, Uttar Pradesh and Punjab etc.
• Established Under NHM
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Azadpur Market, Delhi

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17. Various Agri Marketing Models
Kerala
With the absence of APMCs, the major channel of trade in Kerala is private and govt.
agencies that procure from farmers and sell it in other states.
Pineapple Growers Association of Keralam president Baby John said that 90 per cent of the
pineapple produced in Kerala were sold out through APMCs in other states.
There are lobbies in APMCs that fix low prices. Hence, flexibility in trading would obviously
help the major producers explore fresh markets and demand more price.
Steps like contract farming would help in venturing into more varieties of pineapple farming.
At present 4.5 lakh tonnes of pineapple are in produced in Kerala.
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18. Maharashtra
The Maharashtra State Agricultural Marketing Board (MSAMB)[12] runs 295 APMCs
in Maharashtra, under the APMC Act enacted by the Government of India.[13] In July 2016,
the Maharashtra Government removed fruits and vegetables from the purview of the
APMCs,[14] urging farmers to directly bring their produce for sale in Mumbai. The government
has granted 148 Direct Marketing Licenses, of which 91 are for fruits and vegetables. The
APMC in Pune, meanwhile, appealed to the farmers from the state as well as from outside to
bring their produce to the market and sell those directly..
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19. Form ‘J’
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20. Agriculture Export Policy 2018
• Vision: Harness export potential of Indian
agriculture, through suitable policy
instruments, to make India a global power in
agriculture and raise farmers income.
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21. Agriculture Export Policy 2018
• Double Exports: To double agricultural exports from the present $30 billion to $60
billion by 2022.
• Diversification: Focus on Perishables, Value added Products and high value
products
• Non-Traditional Agri Products Promotion: Novel, indigenous, organic, ethnic,
traditional and non-traditional Agri products exports.
• Market Access: To provide an institutional mechanism for pursuing market access,
tackling barriers and deal with sanitary and phytosanitary issues.
• Global Integration: To strive to double India’s share in world agri-exports by
integrating with global value chain at the earliest.
• Benefit Farmers: Farmers to get benefit of export opportunities in the overseas
market.
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22. Agriculture Export Policy 2018
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Elements

23. Agriculture Impot Policies
• Imports of principal agriculture products are mostly
“free” without any quantitative restrictions
• India accounts for only 4-7% of agri imports out of
total imports.
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24. Agricultural Reforms 2020
• The Farmers' Produce Trade and Commerce
(Promotion and Facilitation) Act, 2020
• The Farmers (Empowerment and Protection)
Agreement of Price Assurance and Farm Services Act,
2020
• Amendments to Essential Commodities Act (1955)
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25. The Farmers' Produce Trade and Commerce (Promotion and Facilitation) Act, 2020
Features
• Freedom to the Farmers: The Act provides the farmers the
freedom of choice related to sale and purchase of produce.
• Liberation from the Cess: The farmers will not be charged any
cess or levy for sale of their produce under this Act. Further
there will be a separate dispute resolution mechanism for the
farmers.
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26. The Farmers' Produce Trade and Commerce (Promotion and Facilitation) Act, 2020
Benefits
• Promotes trade: It promotes barrier-free inter-state and intra-state
trade and commerce outside the APMCs.
• Better price: It will open more choices for the farmer, reduce
marketing costs for the farmers and help them in getting better
prices
• One nation, one market
• Getting rid of Arhtiyas oligopoly
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35. The Farmers (Empowerment and Protection) Agreement of Price Assurance and Farm Services
Act, 2020
Benefits
• Level playing field: The new legislation will empower farmers for engaging
with processors, wholesalers, aggregators, wholesalers, large retailers,
exporters etc., on a level playing field without any fear of exploitation.
• Transfers the risk: It will transfer the risk of market unpredictability from
the farmer to the sponsor and also enable the farmer to access modern
technology and better inputs.
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36. The Farmers (Empowerment and Protection) Agreement of Price Assurance and Farm Services
Act, 2020
Benefits
• Attracts private sector: This legislation will act as a catalyst to attract
private sector investment for building supply chains for supply of Indian
farm produce to national and global markets, and in agricultural
infrastructure.
• Eliminates intermediaries: Farmers will engage in direct marketing
thereby eliminating intermediaries resulting in full realization of price.
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37. Amendments to Essential Commodities Act (1955)
Benefits
• It will help to lessen the fears of private investors of excessive
regulatory interference in their business operations.
• Any limits under ECA over these commodities will be imposed
only in exceptional circumstances such as war, famine,
extraordinary price rise and natural calamity.
• It will help drive up investment in cold storages and
modernization of the food supply chain.
• Prevent wastage of agri-produce.
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38. Limitations of Agricultural Reforms
• Absence of any regulation in non-APMC mandis.
• Fear of Income security due to abolition of MSP system.
• Inefficiency of Dispute resolving system.
• A new oligopoly will be formed.
• Exploitation of farmers by legal tactics in contract
farming.
• High prices of agri-commodities due to hoarding
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39. Amendments in Agri Reforms
• Agriculture Produce Market Committee (APMC) Mandis and Free Markets
will have the same tax rate.
• The farmers will allowed to approach the civil court incase of a dispute.
• All traders would have to be registered and verified on a government
portal in order to make any purchase.
• Incase of contract farming, it would not be the farmer's land which would
be mortgaged, whereby ensuring that the farmer's land remains safe.
• Minimum Support Price on the existing agricultural products which
benefit from it and also claimed that the procurement by the state and
Union Government will continue.
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40. Amendments in Agri Reforms
• To take back the Ordinance on stubble burning and electricity.
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41. SYMBOL OF TRUST