Welcome to the world of Marketing Automation ! If you ever wondered what is marketing automation, you'll find all your answers here ! Marketing Automation is the technology that allows companies to streamline, automate, and measure marketing tasks ans workflows so they can increase operational efficiency and grow revenue faster. Several questions will be answered in this presentation about marketing automation such as : - What is for ? - Why does it matter ? - What is the difference with CRM or email marketing ? - What are its main features ?

1. WELCOME TO THE WORLD OF
MARKETING AUTOMATION

2. « Marketing automation is the
technology that allows companies
to streamline, automate, and
measure marketing tasks and
workflows so they can increase
operational efficiency and grow
revenue faster.
It’s a kind of software, used by
both small and huge companies,
and it was initiated by B2B firms –
now, B2C ones are using it as well.
WHAT IS
MARKETING
AUTOMATION?
- M a r k e t o

3. For B2B companies :
• Lead nurturing
• Lead scoring
• Lead lifecycle management
For B2C companies :
• Cross-sell
• Up-sell
• Customer retention
For everyone :
Marketing ROI analytics
Marketing & sales alignment
WHAT IS IT
FOR?

4. WHY DOES IT MATTER ?

5. BUYER BEHAVIORS CHANGED
Which forced companies to change how they market
and sell their products

6. THE 2008 ECONOMIC CRISIS
permanently changed the way companies approach
revenue generation and measurement

7. THE CLOUD APPEARED
Software became cloud-based (SaaS), which improved
accessibility for both marketing and sales

8. WHAT’S THE DIFFERENCE
BETWEEN … ?

9. MARKETING
AUTOMATION & CRM
CRM platforms are essential to the
sales teams, but their marketing
modules usually lack.
Email marketing is often not included
in CRM software, and neither is
prospect behavior tracking or
marketing program management.
Some functionalities, such as
automated campaign flows, lead
scoring and deduplication are
manageable but complicated and time
consuming.

10. MARKETING AUTOMATION
& EMAIL MARKETING
• From email blasts to a
conversation with behavioral and
demographic targeting, workflows,
personalization and triggered drip
campaigns
• From monitoring results manually
and building each campaign from
scratch to automating analysis
and cloning programs
• From email in a silo to email as a
part of a campaign as a whole,
including the sales

11. MAIN FEATURES

12. EMAIL MARKETING
B A T C H
C A M P A I G N S
R E P U T A T I O N &
D E L I V E R A B I L I T Y
T R I G G E R E D
E M A I L S
L A N D I N G P A G E S F O R M S
A / B T E S T I N G &
T E S T I N G
C A M P A I G N S
D Y N A M I C
C O N T E N T
M O B I L E
O P T I M I Z E D
S A L E S E M A I L S

13. LEAD MANAGEMENT
M A R K E T I N G
D A T A B A S E
S I N G L E V I E W O F
T H E C U S T O M E R
S E G M E N T A T I O N
M U L T I - T O U C H
C A M P A I G N S /
L E A D
N U R T U R I N G
O N L I N E
B E H A V I O R
T R A C K I N G
L E A D S C O R I N G
& G R A D I N G

14. LEAD MANAGEMENT
D A T A Q U A L I T Y
A U T O M A T E D
S A L E S A L E R T S
& T A S K S
C R M
I N T E G R A T I O N
L E A D
L I F E C Y C L E
W O R K F L O W S
S A L E S
I N T E L L I G E N C E
S A L E S
C A M P A I G N S
R E V E N U E
C Y C L E
M O D E L I N G

15. MARKETING PROGRAMS /
LEAD GENERATION
P R O G R A M
M A N A G E M E N T
E V E N T
M A R K E T I N G ( A N D
W E B I N A R S )
C L O N I N G
P R O G R A M
I M P O R T / E X P O R T

16. SOCIAL MARKETING
S O C I A L
L I S T E N I N G &
T R A C K I N G
S O C I A L
S H A R I N G &
C A M P A I G N S
S O C I A L
C A M P A I G N S
S O C I A L
P R O F I L E S
S O C I A L
E N G A G E M E N T &
P R O M O T I O N
S O C I A L
A N A L Y T I C S

17. ANALYTICS
W E B A N A L Y T I C S
S E O / K E Y W O R D
A N A L Y T I C S
B A S I C
R E P O R T I N G
M U L T I - T O U C H
R E V E N U E
A T T R I B U T I O N
P R O G R A M R O I
A N A L Y T I C S
R E V E N U E
C Y C L E M E T R I C S

18. RESSOURCE MANAGEMENT
B U D G E T I N G C A L E N D A R I N G

19. INFRASTRUCTURE
U S E R R O L E S &
P E R M I S S I O N S
S E C U R E
P A R T I T I O N S /
W O R K S P A C E S
S A N D B O X
A P I /
I N T E G R A T I O N S
E C O S Y S T E M

20. TECHNOLOGY WITHOUT
STRATEGY DOESN’T MEAN
MUCH
“A fool with a tool is still a fool” – Grady Booch

21. NOUS CONTACTER
Customer eXperience Company
Société : SunTseu
Adresse : 22 Boulevard de Stalingrad
92320 Châtillon
Téléphone: 01 80 41 00 31
Site: www.suntseu.com
E-mail: contact@suntseu.com
Fax: 01 80 41 00 32