This is a presentation that was given at the 96th Annual Conference of the Ohio Academy of Nutrition and Dietetics conference on May 18, 2017. During the session we discussed the rise of digital health and its impact and role in health and healthcare delivery. Innovative software, hardware, and communication solutions were described and use cases discussed. Innovative programs and services being provided by dietitians in our region and around the world were highlighted.

1. Ohio Academy of Nutrition and Dietetics
96th Annual Conference
May 18, 2017
Sunnie Southern, MS, RDN, LDN
Founder and CEO, Viable Synergy, LLC
ViableSynergy.com
@SunnieSouthern
The Digital Health Revolution and Opportunities for
Dietitians to Lead
#OANDCLE2017
1

2. What is a hash tag and why should I
care:
u In social media, the pound sign (or hash)
turns any word or group of words that
directly follow it into a searchable link
o Organize content
o Track discussion topics based on those
keywords
u If you want to make it easy for us all to
find your posts about the conference
include #OANDCLE2017
u Sample Tweets have been provided on
several slides to help you get started
Our Digital Health Revolution Starts Here
Conference hash tag: #OANDCLE2017
Great to be in #Cleveland for #OANDCLE2017
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3. We Still Have to Follow Rules
But that’s a conversation for another day.
Please do keep in mind your corporate policies
related to patient privacy and corporate security.
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4. We Live in a Digitally Connected Global Community
The World is at Our Fingertips
& Those of Our Patients
Dietitians are leading the #DigitalHealthRevolution from
#Cleveland #OANDCLE2017 4

5. The Internet is the Communication Highway
Connecting Every Business and Individual Around the World
5
Sources: SmartInsights, Hootsuite, and Statistica

6. Content is the Currency Fueling the
Digital Revolution- Jump IN!
• 27 million pieces of content are shared each day
• 329 million people read blogs each month
• Content from reputable source is most shared
• 90% of users listen to recommendations shared from friends
• 50% of the time spent online is with content, and additional 30% of
time on social channels where content can be shared
Sources: AOL and Neilson 2012, Blogging Org 2012, UCLA 2012, Voltier Digital 2012
Our voice needs to be heard!
Post your content
Share relevant articles
Join the conversation
Content is the currency fueling the #digitalhealthrevolution.
#Dietitians are jumping in! #OANDCLE2017
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7. Social Media is Catalyst for Engagement & Action
#Dietitians go to the ends of the earth and the internet to help
#patients achieve their goals. #OANDCLE2017
79%
Source: Pew Research 2016 and You Tube
24% 31% 29% 50%
% of Internet Users
A great way to reach current patients, potential patients,
and grow our practices is right at our fingertips
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8. Social Media is Used Across the US Population
8
Age 18 -65+
Race Gender
Income Education Community
Source: Pew Research Social Media Fact Sheet. 1/12/2017

9. 69% of the American Public Using at Least 1 Social Media Site as of Nov. 2016
Social Media Usage Continues to Grow
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Source: Pew Research. Social Media Fact Sheet. 2017

10. Translating Digital Tools into
Healthcare Value
10

11. 11
What is Digital Health?
Digital health is defined as the “use of information and
communications technologies to improve human health, healthcare
services, and wellness for individuals and across populations.”
Source: Kostkova P. Frontiers in Public Health. NLM 2015
#Dietitians use #digital tools to engage and inform peers
and patients. Jump in! #OANDCLE2017

12. Digital Health Adoption Across Generations
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Source: Rock Health 50 things we now know about digital health consumers 2017

13. Google (Search Engines) are
the New Front Door to
Healthcare
13

14. 14
Patient
Search
Engine
(Google, Bing,
Yahoo)
77%
Specialized
Health Info. Sites
(WebMD)
13%
General Site
(Wikipedia)
2%
Social Media
1%
How & Where We Search for Health Information
According to Pew Research (@Pewinternet) 77% of internet users use
search engines to search for health info #OANDCLE2017
Source: Pew Research 2013

15. No Need to be Overwhelmed
15

16. Let’s Break it Down
16

17. Accompany The Patient Along the Journey
Prevention Encounter Management
Lead the Organization Across the Continuum
Let’s Break it Down
17

18. Wellness and Prevention
Prevention Encounter Management
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19. Dietitians Can Play a Significant Role in Disease Prevention
80% 80%
40%
Heart Disease and Stroke Type 2 Diabetes Cancer
U.S. CDC Estimates Eliminating Poor Diet, Inactivity, &
Smoking Could Prevent:
Eliminating poor diet, inactivity, & smoking could prevent 80% of
#heartdisease, #stroke, & type 2 #diabetes #OANDCLE2017
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20. The World’s 3.2 Billion Workers are Increasingly Unwell
Source: ILO WHO; Gallup; Gallup-Healthways; Towers-Watson; Tampere University of Technology/
Workplace & Safety. Institute Singapore/ VTT Technical Research Centre of Finland.
© Global Wellness Institute. Originally published in The Future of Wellness at Work. 2016
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21. Global Wellness Economy: $3.7 trillion in 2015
Good nutrition is critical to health & wellness. #Dietitians are the
trusted nutrition professionals #OANDCLE2017
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22. Digital Tools for
Wellness and Prevention
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23. Digital Tools Are Attracting Significant Investment and Users
in Wellness and Prevention
Sources: Startup Health 2016, Ticbiomed 2016
259K mHealth Apps in Major App Stores
What are your favorite #digitalhealth apps? #OANDCLE2017
$7.9 Billion invested in Digital Health in 2016
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24. Corporate Wellness Digital Tools
Corporate Wellness
PlatformsWearables
Nutrition
Coaching
Social MediaApps
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Gamification
Campaign
Manager

25. Clinical Encounters / Patient Visits
Prevention Encounter Management
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26. Millions of People Need Our Help
133M
US Patients w/
Chronic Conditions
Source: National Health Council, Fight Chronic Disease
45% of U.S.
Has at least 1
Chronic Condition
45% of US population has a chronic condition. Better nutrition can
reduce risks & improve outcomes. See a #dietitian to learn more
#OAND2017
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27. Chronic Diseases Account for
86% of Healthcare Costs
86%
Source: Partnership to Fight Chronic Disease 2007
Chronic diseases account for 86% of healthcare costs. #Dietitians
can help peers and #patients improve outcomes. #OAND201727

28. Chronic Diseases Responsible for
7 out of 10 Deaths/ Year
WOW! Chronic conditions are responsible for 7 out of 10 deaths.
#OANDCLE2017
Source: Partnership to Fight Chronic Disease 2007
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29. Digital Tools for
Patient Encounters
#Dietitians use digital tools to make individual encounters more
meaningful. #OANDCLE2017 29

30. Population Health: Use Data & Tools to Drive Decisions
Determine Where
Can We Help:
Data Mining &
Analytics
Where
Find Who Needs
Help:
Report
Generation
Who
Reach Who
Needs Help:
Outreach,
Education,
Engagement,
Follow-up
Reach
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31. Making Individual Encounters More Meaningful
Data Mining
Mine the data for
patients out of
range and flag
them in the EHR
Identify
Patient Health
Records/ Patient
Portals
On Demand
information access
for patients and
digital HIPAA
compliant 2-way
communication
Access
Electronic Health
Records (EHR)
Use tools to
reduce note
taking time
Document
31

32. Management
Prevention Encounter Management
32

33. US Spends up to $289 Billion as a result of non-adherence to medications
Costs of Non-Adherence: $289 Billion*
Source: Annals of Internal medicine 2012
u Suggestions for what can be done:
o Effective case management/ care coordination increased
medication adherence among patients with hypertension, heart
failure, depression and asthma
o Education and behavioral support via phone calls, mailings, and
videoconferences improved adherence in high-cholesterol, high
blood pressure, heart failure and heart attack patients
o Providing clinician access to compliance data
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34. Digital Tools for
Improving
Condition Management
Dietitians use digital tools to help people #staywell wherever they
are. #OANDCLE2017 34

35. Helping People Stay Well Where Ever They Are
Video
Conferencing
Enable patients
to “see” you from
home or office
At Home
Remote
Monitoring
Make it easy to
share weights,
activity level, or
even blood sugars
Remotely
Secure Email and
Texting
Make it easy to
reconnect to
answer a quick
question or
reminder
On The Go
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36. Summary
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37. u We, dietitians, are needed now more than ever
u There are more opportunities than ever to engage peers and
patients at home and around the world
u Digital tools put the world at our fingertips and those of our patients
Summary
37

38. Ways to Engage and Lead
u Patients and peers:
o Join online conversation where
they are
o Capitalize on digital tools to
engage peers and patients in
relevant ways
§ Create a blog
§ Create professional Facebook
page (78% of US is there)
§ Start a Facebook or Linked in
group
§ Host a Twitter Chat
u Organization and peers:
o Use data to define, deploy, and
measure priorities
o Make the data meaningful and
actionable
o Develop organizational
strategizes for engaging
patients where ever they are, at
home, at work, in the hospital,
in the clinic, online, on the go,
or chatting online with friends
#Dietitians use digital tools to engage patients and peers where ever
they are in the office, at home, and on the go. #OANDCLE201738

39. u If you are a writer or content creator,
we want to partner with you
o You contribute the content, we’ll bring
the customers and share the revenue
o Learn more and sign-up:
ViableSynergy.com/ Solutions/
HealthContentHub
Learn More & Engage with Us
@SunnieSouthern Sunnie Southern Sunnie Southern
Cleveland/ Akron, Ohio
ViableSynergy.com
39

40. It is the best time to be a
dietitian in this
WONDERFUL world!
It is the best time to be a #dietitian in this WONDERFUL world!
#OANDCLE2017 40

41. The Digital Health Revolution and Opportunities for
Dietitians to Lead
Ohio Academy of Nutrition and Dietetics
96th Annual Conference
May 18, 2017
Sunnie Southern, MS, RDN, LDN
Founder and CEO, Viable Synergy, LLC
ViableSynergy.com
@SunnieSouthern