1. ...and this is the story of how I
transformed into Super Morriso!
@SuperMorriso
2. I am a social media addict...
And I love Twitter and Facebook the most:
@SuperMorriso
@_Sweet_Caroline
http://www.facebook.com/SweetCarolineMorris
http://www.facebook.com/Cycle4Cancer
http://www.linkedin.com/in/morriscaroline
But I also love cycling and my friend Emma Marshall....
4. Suddenly I’d signed up to cycle
across Peru for charity...over the
high altitude Andes mountains to
the Amazon
I needed to raise £4250 for
Breast Cancer Care but emails and a
JustGiving page ain’t enough.....
5.
6. I fed it all through email and social
Posted as much varied content as possible
(and tried to be interesting, not salesy nor
directly asking for money)
I was careful with my tone so as not to
upset Emma or others
I linked it all up with a big event I
organised (Wired for Sound) which had
it’s own unique branding, visuals etc
7. As a result the money came rolling in!
...and it got picked up by the local
press too!
8. So then my alter ego Super Morriso was born!
-new way of asking for money
-opportunity for corporate sponsorship
-an interactive platform
-fun way of showing my challenge progress
-easy way to link everything together
11. Lots of issues......
-Playlists not integrated properly
-GPS internet fell through (limited access while out there)
-Design issues
-Wasn’t finished on time
but we won’t dwell on that....because.....
-The site reached received xyz views and
-I was still able to make updates on my progress out
there including 9 blog posts
YAH!!!!!!!