Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
Subhir Kotwal MA Public Relations University of Westminster
The  old media  or legacy  media  are traditional means of communication and expression.
<ul><li>Social media  are primarily Internet-and mobile-based tools for sharing and discussing information among human bei...
<ul><li>Internet has taken the world by storm in the past 15 years. </li></ul>
<ul><li>Newspaper circulation continues to decline rapidly (27 October 07; www.nytimes.com) </li></ul><ul><li>Dead Trees T...
 
 
<ul><li>Number of people who trust the recommendations of other consumers = </li></ul><ul><li>78% </li></ul>
<ul><li>Number of people who trust advertisements =  58% </li></ul>
<ul><li>Social Networking sites are more popular than Porn sites. </li></ul>
 
<ul><li>Number of Bloggers worldwide= 184 million </li></ul><ul><li>Bloggers in China = 42 million </li></ul><ul><li>Blogg...
<ul><li>The mainstream media world-wide are blogs and as a collective rival any traditional media, 73% have read a blog. <...
<ul><li>Rise in internet advertising = 70.2% = £2.8bn </li></ul>
<ul><li>Digital Natives, aged 16-24, who had broadband in their homes claimed that they would miss the internet (47%) more...
source :paul2.wordpress.com
<ul><li>New Communication model  </li></ul><ul><li>Two way communication </li></ul>
 
<ul><li>Businesses are no longer restricted to have a limited reach through regional or national press </li></ul>
 
<ul><li>The Choice is Unlimited…….. </li></ul>
 
<ul><li>Mumbai Terrorist Attack </li></ul><ul><li>Mike Wilson- survivor, Denver Air crash </li></ul><ul><li>Hudson River P...
 
“ More people read the article online than  in the newspaper due to the online version being global, free and around forev...
<ul><li>96% of Digital natives are on line </li></ul>
<ul><li>So, if our consumers are on line than what does that tell you ? </li></ul>
<ul><li>Yesterday = Print media </li></ul><ul><li>Today = Traditional + Social media </li></ul><ul><li>Tomorrow= Social Me...
 
<ul><li>YouTube hits = 6,876,524 times so far </li></ul>
<ul><li>Not one recipe or formula that fits in every situation, </li></ul><ul><li>Not one size fits all approach. </li></u...
 
Próxima SlideShare
Cargando en…5
×

Social media vs traditional media

20.642 visualizaciones

Publicado el

This presentation has been prepared as a part of my course work assignment.

  • If you need your papers to be written and if you are not that kind of person who likes to do researches and analyze something - you should definitely contact these guys! They are awesome ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • If you’re struggling with your assignments like me, check out ⇒ www.HelpWriting.net ⇐.
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • I like this service ⇒ HelpWriting.net ⇐ from Academic Writers. I don't have enough time write it by myself.
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Dating for everyone is here: ❶❶❶ http://bit.ly/2F7hN3u ❶❶❶
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Follow the link, new dating source: ❶❶❶ http://bit.ly/2F7hN3u ❶❶❶
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

Social media vs traditional media

  1. 1. Subhir Kotwal MA Public Relations University of Westminster
  2. 2. The old media or legacy media are traditional means of communication and expression.
  3. 3. <ul><li>Social media are primarily Internet-and mobile-based tools for sharing and discussing information among human beings. </li></ul>Source : www.wikipedia.com
  4. 4. <ul><li>Internet has taken the world by storm in the past 15 years. </li></ul>
  5. 5. <ul><li>Newspaper circulation continues to decline rapidly (27 October 07; www.nytimes.com) </li></ul><ul><li>Dead Trees Timber! Newspaper circulation falls again (28 April 08; www.forbes.com ) </li></ul><ul><li>Scottish newspapers in crisis (15 May 08; www.news.bbc.co.uk) </li></ul><ul><li>Herald and times group suffers big circulation falls (06 Feb 09; www.theguardian.co.uk) </li></ul><ul><li>San Francisco chronicle faces threat of closure (25 Feb 09; www.theguardian.co.uk) </li></ul>
  6. 8. <ul><li>Number of people who trust the recommendations of other consumers = </li></ul><ul><li>78% </li></ul>
  7. 9. <ul><li>Number of people who trust advertisements = 58% </li></ul>
  8. 10. <ul><li>Social Networking sites are more popular than Porn sites. </li></ul>
  9. 12. <ul><li>Number of Bloggers worldwide= 184 million </li></ul><ul><li>Bloggers in China = 42 million </li></ul><ul><li>Bloggers in US = 26 million </li></ul>
  10. 13. <ul><li>The mainstream media world-wide are blogs and as a collective rival any traditional media, 73% have read a blog. </li></ul><ul><li>57% of people online have joined a Social Network. </li></ul>
  11. 14. <ul><li>Rise in internet advertising = 70.2% = £2.8bn </li></ul>
  12. 15. <ul><li>Digital Natives, aged 16-24, who had broadband in their homes claimed that they would miss the internet (47%) more than TV (41%). </li></ul>
  13. 16. source :paul2.wordpress.com
  14. 17. <ul><li>New Communication model </li></ul><ul><li>Two way communication </li></ul>
  15. 19. <ul><li>Businesses are no longer restricted to have a limited reach through regional or national press </li></ul>
  16. 21. <ul><li>The Choice is Unlimited…….. </li></ul>
  17. 23. <ul><li>Mumbai Terrorist Attack </li></ul><ul><li>Mike Wilson- survivor, Denver Air crash </li></ul><ul><li>Hudson River Plane crash </li></ul>
  18. 25. “ More people read the article online than in the newspaper due to the online version being global, free and around forever. The dead tree version has a limited shelf life..” - Stephen Davies, MD 3W PR www.prblogger.com
  19. 26. <ul><li>96% of Digital natives are on line </li></ul>
  20. 27. <ul><li>So, if our consumers are on line than what does that tell you ? </li></ul>
  21. 28. <ul><li>Yesterday = Print media </li></ul><ul><li>Today = Traditional + Social media </li></ul><ul><li>Tomorrow= Social Media </li></ul>
  22. 30. <ul><li>YouTube hits = 6,876,524 times so far </li></ul>
  23. 31. <ul><li>Not one recipe or formula that fits in every situation, </li></ul><ul><li>Not one size fits all approach. </li></ul><ul><li>BUT </li></ul><ul><li>There is an important lesson to be learnt here, if your consumers are on line, it’s best to reach them online. </li></ul><ul><li>Traditional media is slowly becoming history. </li></ul>

×