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Toby Pestridge
Creative Director @Createful
@TobyPestridge
the
mobile
revolution
Mobile revolution presentation
Mobile revolution presentation
Mobile revolution presentation
Mobile revolution presentation
Photo: Flickr user @dotca
“a dramatic and wide-reaching change in
conditions, attitudes, or operation”
Photo: Flickr user @danielygo
Mobile revolution presentation
Mobile revolution presentation
Mobile revolution presentation
PROS and
cons
MOBILE APPS - PROS
• Speed
• Push notifications
• Data manipulation
• Location-aware
• Environment-aware
• Can work on & offline
MOBILE APPS - CONS
• Initial development costs
• Marketing
RESPONSIVE WEBSITES - PROS
• Contemporary
• Accessibility
• Flexibility
RESPONSIVE WEBSITES - CONS
• Page load times
• Browser compatibility
• Development time
MOBILE WEBSITES - PROS
• Speed
• Focus
MOBILE WEBSITES - CONS
• Separate build process
• Device fragmentation
Mobile revolution presentation
case
studies
Mobile revolution presentation
Mobile revolution presentation
Mobile revolution presentation
Mobile revolution presentation
Mobile revolution presentation
THE FUTURE
Mobile revolution presentation
Mobile revolution presentation
Mobile revolution presentation
Mobile revolution presentation
Source: Google
Mobile revolution presentation
WHO WANTS 

AN APP?
BING!
HELLO?
Mobile revolution presentation
Mobile revolution presentation
Mobile revolution presentation
KNOW YOUR
AUDIENCE
Mobile revolution presentation
APP MARKETING BUDGET
• Website
• Social media accounts
• Advertising campaign
• Monitoring
Mobile revolution presentation
WHAT’S THE ROI OF YOUR APP?
• Direct sale of app











Mobile revolution presentation
WHAT’S THE ROI OF YOUR APP?
• Direct sale of app
• Social presence, brand awareness
• Value-add
• Other sales
Mobile revolution presentation
HYBRID vs NATIVE
NATIVE HYBRID WEB
COST
CODE REUSABILITY
DEVICE ACCESS
LOOK & FEEL
DISTRIBUTION
PERFORMANCE
MONETISATION
NATIVE HYBRID WEB
COST ✖ ✓ ✓
CODE REUSABILITY ✖ ✓ ✓
DEVICE ACCESS ✓ - ✖
LOOK & FEEL ✓ - -
DISTRIBUTION - - -
PERFORMANCE ✓ ✖ ✖
MONETISATION ✓ ✓ ✖
MAKING WAVES
Mobile revolution presentation
Mobile revolution presentation
Mobile revolution presentation
Mobile revolution presentation
Mobile revolution presentation
Mobile revolution presentation
IN SUMMARY
• Apps are fast and can do amazing things, but they’re
not cheap!
• Responsive and mobile websites are widely
accessible, but make sure your content is optimised
NEXT STEPS
• If you want an app - secure your idea, know your
audience & arrange a meeting with a good agency
AND IF YOU DO NOTHING ELSE…
• Make sure your website is easily accessible to mobile
devices, and has a clear call to action
@TobyPestridge | @Createful
THANK YOU

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