58. IN SUMMARY
• Apps are fast and can do amazing things, but they’re
not cheap!
• Responsive and mobile websites are widely
accessible, but make sure your content is optimised
59. NEXT STEPS
• If you want an app - secure your idea, know your
audience & arrange a meeting with a good agency
60. AND IF YOU DO NOTHING ELSE…
• Make sure your website is easily accessible to mobile
devices, and has a clear call to action