Before you can optimize your website, you have to know what you are optimizing it for. The terms people use to search for what you offer are known as keywords.

1. What is SEO and Why Do You
Need It?

2. Search engine optimization (SEO) is the process of optimizing a website so
that it performs well in organic search. Ranking highly for search terms
which are known as keywords increases the visibility of a website and leads
to a higher number of visitors to the actual website.

3. Figuring Out How Your Customers
Search
Before you can optimize your website, you have to know what you are optimizing it for.
The terms people use to search for what you offer are known as keywords. There are
numerous methods for finding keywords but The Google Keyword Planner is free and easy
to use, especially for a beginner.

4. SEO Provides Credibility for Your
Business
Consumers make mental notes of the companies that
show up in Google and on other search engines. It may be
a subconscious note for some, but they do nonetheless. In
the minds of consumers, your ranking becomes a vote of
confidence. That may sound a bit exaggerated, but
research has shown that higher search rankings lead to
more credibility in the eyes of consumers.

5. It is cost-
effective
Compared to the costs associated with
other forms of online marketing such as
PPC advertising, social media
marketing, or purchasing leads for an
email marketing program, SEO
provides fairly good ROI. While PPC
may drive more revenue and social
media may be more important for your
image, your organic SEO in many ways
remains a bedrock of your online
presence.

6. India’s Best SEO Services
Company Superior IT Services
http://www.superioritservices.in
Address:- 15, Basement, Near Mothers Pride
School,
Shivaji Enclave-Tagore Garden Extension,
New Delhi-110027