1. Daksh 2019 - Placement Excellence Program
An IIMB NSRCEL & Goldman Sachs Supported Firm

2. Agenda
ü Case interview & guesstimate workshop
ü Consulting overview
ü Case study introduction
ü Understanding case solving approach with the help of one case
ü Solving one more case to apply what we learnt
ü Understaning approach for solving guesstimate with 2 examples
ü Interview preparation
ü All types of inetrviews and how to prepre for them

3. Different types consulting
Broad categories
• Strategy
• Operations
• Technology >> Digital / Analytics
Others
• Risk
• Technical

4. Different types consulting
Strategy
• Corporate strategy
• M&A
• Emerging markets entry
Operations/ Process
• Procurement cost reduction
• Network optimization
Technology
• ERP/ automation strategy/ implementation
Digital/ Analytics
• Digital roadmap for next 5 years
• Pricing analytics
• Demand forecasting

5. Different types consulting

6. Different types consulting

7. Different types consulting

8. PwC India
Cyber Security Consultant
Strategy, governance & architecture, Security
implementation, Threat & vulnerability
management, Risk & compliance, Incident
management
Managed services, Identity & access
management
*https://www.ifcci.org.in/news/n/news/pwc-india-to-invest-rs-1-bn-in-digital-services-hire-1000-people-in-3-yrs.html,
https://www.pwc.in/assets/pdfs/industries/government/government-and-public-sector.pdf, accessed 05thMay’19,
• PwC India to invest INR 1 bn in digital services & hire 1000 employees in 3 years*
• To invest for solutions across sectors manufacturing & retail
• Solutions such as fraud analytics, Leadership learning & development, Salesperson
mentoring, purchase cycle monitoring
Some roles
Quick facts
G&PS#
Strategy, Transformation Process Management, Govt. process reengineering,
Government enterprise
architecture design Project design including PPP Capacity building & change
management, Government process automation - G2C, G2B, G2G, Document/
records, management and digitization, Program and project management,
Technology management Bid process management Contract management,
Risk management Management information, system implementation, Quality
assurance, Monitoring and evaluation, Independent verification & validation
Disaster management

9. Accenture
1. Strategy
Provides business strategy,
technology strategy and
operations strategy services
https://www.accenture.com/in-en, https://en.wikipedia.org/wiki/Accenture, accessed on 07thMay’19
• Accenture growth engine “The New” : Cloud, Digital and Security services
• Shown very strong Q2 Fiscal’19 growth of 5% (Its Q2 ended in Feb’19 as per its fiscal yr)
• Record order book for the qtr ~ USD 11.8 bn (57% consulting & 43% outsourcing)
• Key revenue segments CMT, FS, Health & Public Sector, Products
• Accenture is coming up with many digital/ emerging technology driven services/ platforms for its customers
Accenture Line of Businesses
Quick facts
2. Operations
Focuses on an "as-a-service"
model of service delivery. This
includes business process
outsourcing, IT services, cloud
services, managed operations,
security and infrastructure
services
3. Consulting
Provides technology, business
and management consulting
4. Digital
Provides digital solutions like
Accenture Interactive for
creating customer experience,
Applied Intelligence to provide
integrated analytics services,
and Industry X.O to provide
clients emerging technologies
for innovation and growth
5. Technology
Technology solutions,
implementation, delivery, and
research & development

10. Accenture
Some roles
Product*
Support sales teams in solution
development, managing an
internal matrix team to scope
and price solutions. Lead
customers through the design
process. Work directly with
Internal Accenture Domain
Architects, Partner Architects,
Client Architects, and
Accenture project teams to
design solutions.
Domain experts**
Accenture's clients span the
full range of industries around
the world, allowing
professionals with an industry
specialization to build deep,
marketable skills and gain
experience that adds value to
their professional
development. Ex: CMT, Fin
Services, Health & Public
Services, Products, Chemicals
Program/ Project
Roles***
Develop and execute activities
related to end-to-end project
management, including
project plans and estimates,
scoping and requirements
through implementation and
deployment. Proactively
monitor, manage and report
on execution of deliverables.
Enterprise
Architecht$
Establish the enterprise
architecture blueprint for
business and technology
alignment to reduce costs,
minimize risk and increase
value.
*www.linkedin.com/jobs/view/1257609015/,
**www.accenture.com/in-en/careers/work-we-do-industries,
***www.linkedin.com/jobs/view/program-and-project-management-at-accenture-in-india-1257608335/?
utm_source=google_jobs_apply&pageNum=0&utm_campaign=google_jobs_apply&position=1&trk=jobs_jserp_job_listing_text&utm_medium=organic&origi
nalSubdomain=in,
$//www.accenture.com/in-en/service-enterprise-architecture-overview
All accessed on 07thMay’19

11. Accenture
^https://www.accenture.com/ie-en/careers/jobdetails?id=00654338_en
#https://www.accenture.com/ph-en/careers/jobdetails?id=6293_philippines_1
$https://www.accenture.com/be-en/careers/jobdetails?id=00543150_en
All accessed on 07thMay’19
Some roles
Agile scrum
master^
The Agile Scrum Master is
responsible (at varying
degrees based on level) to run
successfully Agile ceremonies
and help Scrum teams to
increase their velocity and
productivity.
Service Delivery
Manager#
Establish process, governance
structure, policies, standards,
plans for clients’ service
delivery
Industry &
Business
Analyst$
You will work within an
Accenture project team at
client premises. You will take
over delivery and team
responsibility in various end-
to-end transformation projects
in the <industry name>
industry.
System
Integration
Responsible for the process of
integrating all physical/ IT
components/systems, so that
act like a single system, along
with client and firm’s teams/
stakeholders/ consultants.

12. Why consulting
ü Opportunity to work across multiple industries in short time
• Automobile
• Real Estate
• Manufacturing
• Capital Goods
• FMCG
ü Opportunity to work across multiple functions in short time
• Strategy
• Operations, simulations
• Digital
• Project Management
ü Opportunity to work across multiple geographies
• US, UK , ME, SEA, Africa etc.

13. Why consulting
ü Great Exit options
• Senior management positions
• Across industries
ü Good industry connects
ü Overall personality development

14. Growth paths
• Most consulting firms are partner driven
• Partners and Directors are ultimate sales people
• Designation and positions may vary but the usual path is finally towards
Partner or Director. Typical growth path could be:
• Associate/ Consultant
• Sr. Associate/ Consultant
• Principal Consultant / Engagement Manager/ Project Leader
• Executive Director
• Director
• Partner

15. Key challenges – What I am doing?
https://www.youtube.com/watch?v=rp6_3UQLi2Y

16. Key challenges - Travelling

17. Key challenges – always under microscope

18. Key challenges – long hours and stress (well most of the time)

19. How do they shortlist resumes
• Spikes
• Academic
• Professional
• Personal
• Part of committees/ organizing important events
• Relevant competencies
• Relevant industry/ functional expertise
• Digital / Emerging tech
• Diversity

20. How do they shortlist resumes - example
Excellence and relevance shown here

21. Leveraging on work done in campus

22. Key skills to be evaluated during interviews
• Problem solving
• Leadership & personal impact
• Communication skills
• Domain knowledge & thought leadership
• Fit to the role

23. Some interview cases
• A telecom company losing market share, how do you suggest to
improve the market share
• How do you price this pharmaceuticals
• A printer company is losing its ink business against fake ink
providers, how do you arrest this situation
• Estimate the number of autos in Bangalore
• An EPC company wants to digitize, suggest?
• A cement company wants to open a new manufacturing facility in
South, please create the business case for it?

24. What is a case
Source: McKinsey Deck

25. Case 1
We are a US based fighter jet plane manufacturer and selling fighter
jet planes to US Govt. for a around 20 years. Now competition is
coming in and US Government has decided to do a bidding. So I have
a pressure to reduce cost what should I do.

26. Case 1 – inputs to be provided if asked
Given cost structure:
1. Material cost 10 K
2. Manufacturing cost 3 K
3. Overheads 3 K
4. Further break up of cost
1. Material cost 10 K : Raw Material cost-1.5 K, Purchased Sub Assembly cost – 8
K and Component cost – 0.5 K
2. Manufacturing cost 3 K: Direct Labor-1K, Indirect labor – 0.5 K, Energy/
Machinery cost – 1.5 K
3. Overheads – People cost – 1K, Other cost – 2K

27. Evaluation
Clarity of the problem
Is student clear of “what problem to solve”
Structured approach
Data/ fact analysis
Conclusion/ recommendation

28. An approach to solve case
Source: McKinsey Deck

29. Case 2: Car manufacturer’s case
Source: McKinsey Deck

30. Clarify
Source: McKinsey Deck

31. Case example - clarify
Source: McKinsey Deck

32. Structure
Source: McKinsey Deck

33. Use hypotheses & structure the problem – IH1
Source: McKinsey Deck

34. Use hypotheses & structure the problem – IH2
Source: McKinsey Deck

35. Analyse
Source: McKinsey Deck

36. Analyse
Source: McKinsey Deck

37. Conclude
Source: McKinsey Deck

38. Conclude

39. Guesstimate - 1
Estimate the number of 4 wheelers in Delhi

40. Approach

41. Guesstimate - 2
Estimate the number of flights take off from Delhi

42. Preparation tips
• The McKinsey Way
• BCG interactive cases/ practice cases other companies portal
• Case in Point/ Consulting books from consulting club
• Form a case group (max 2-3 people) and practice a lot
• Prepare for each and every point of your resume
• Practice other interview questions in detail
• Understand what is the value add from MBA
• Understand key frameworks
• MBA subjects
• Strategy
• Finance
• Marketing
• Operations
• Some tools: Excel modeling
• Stats/ R/python for analytics role
• Moreover ability to connect all the knowledge gained

43. Consulting interview preparation
framework with industry examples

44. Case – 1 :: Market entry cases
A automobile company wants to enter in Ghana market, how will you analyze and
propose that whether they should do this or not?

45. Case – 1 :: Market entry cases – Framework can be used
1.
Analyzing firm’s
strategy
2.
Firm’s resources and
capability analysis
3.
PESTLE analysis &
Market assessment
4.
Industry analysis
5.
RoI/ NPV analysis

46. Case – 2 :: Declining Sales
A telecom firm is losing its sales, why?

47. Case – 2 :: Declining Sales – Framework can be used
1.
Market assessment
2.
Product mix
analysis

48. Case – 2 :: Declining Sales – Framework can be used
ü Market size assessment to understand demand-supply-utilization trends
• Demand assessment : What is the demand from last 3 years
• Supply assessment : Is supply enough to meet the demand (or was the market
oversupplied/ undersupplied) from last 3 years
• Industry utilization: Are existing plants are fully utilized in last 3 years
• If Demand< Supply, pressure on price | If plants underutilized then problem in
production etc.
ü Product mix analysis to understand the problem product
• Product wise price , volume & profitability trend from last 3 years
• Identify the critical product from the perspective of impact in profit
• Is volume of any product declining | Is price of any product is declining etc. & then dig
deep

49. Case – 3 :: Declining profit margins
• A Pharmaceutical firm is losing its profit margin, why?

50. Case – 3 :: Declining profit margins – Framework can be used
1.
Income statement
analysis
2.
Cost structure
analysis

51. Case – 3 :: Declining profit margins – Framework can be used
ü Analysis of income statement to understand which component is having trouble
Which cost component is causing the most impact on profit (COGS/ SAGS/ Interest cost etc.)
• What is its trend from last 3 years
ü Cost structure analysis to dig down to the specific cost component if problem is in
cost
• Fixed cost
• Plant/ Equipment cost (in terms of annual depreciation), Interest cost, General &
admin cost
• Variable cost
• Material, Direct labor