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Make Google Work for You: A Local Business Guide to AdWords

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Throughout this presentation, learn the following:

- How to target people in your area with your local ads

- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)

- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them

- Do's & don'ts of running local campaigns

Publicado en: Marketing
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Make Google Work for You: A Local Business Guide to AdWords

  1. 1. marketing@surefirelocal.com
  2. 2. What is the one tool you can’t imagine running your business without? Test out the chat box by answering one or both of these questions! What year did Google launch AdWords?
  3. 3. If you have a question, simply use the chat box you see displayed in your webinar control panel At any time if you’d like to get more info, please email marketing@surefirelocal.com Yes this will be recorded! You will receive the video recording via email within 24 hours.
  4. 4. AWARDS“Tittle Brothers Construction started working with Surefire Local in early 2012. Since then we have received excellent service, support, and advice on creating and maintaining a robust, relevant web solution that generates valuable customer activity. We recommend Surefire Local to any company intent on taking their online marketing strategy to the next level.” Carrie Tittle Tittle Construction Brothers SurefireLocal.com 4 “We have used Surefire Local for 3 years now. With our input and their expertise, we have seen our online lead generation soar. Our leads from the internet are some of the most qualified leads. We have even beaten paid listings for the last 12 months in lead generation. We would highly recommend Surefire Local to anyone wanting to make the next step in online marketing. Thanks Surefire for being such a great business partner.” Chad Muth Muth & Co. Roofing Inc.
  5. 5. 5 1 lucky attendee is going to take home a free Google Chromecast! Must stay until end of webinar! SurefireLocal.com
  6. 6. 6 Kerry Phipps SEM Manager SurefireLocal.com Brian Seskin VP, Digital Marketing
  7. 7. SurefireLocal.com 7
  8. 8. SurefireLocal.com 8
  9. 9. SurefireLocal.com 9 How do I find more customers? How do I stand out in a cluttered marketplace? How do I drive sales and grow my business?
  10. 10. SurefireLocal.com 10 One Does Not Simply Ignore A Poll
  11. 11. SurefireLocal.com 11 How to Target People in Your Area with Local Ads Anatomy of the Perfect Google Ad (Expanded Ads = Expanded Revenue) How to Tailor Your Google Ads to Mobile Devices (The Ever-Growing Audience That Uses Them) Do’s & Don’ts of Running Local Campaigns The Power of YouTube and PPV Advertising
  12. 12. SurefireLocal.com 12
  13. 13. SurefireLocal.com 13
  14. 14. SurefireLocal.com 14
  15. 15. SurefireLocal.com 15
  16. 16. SurefireLocal.com 16 How to Target People in Your Area with Local Ads Anatomy of the Perfect Google Ad (Expanded Ads = Expanded Revenue) How to Tailor Your Google Ads to Mobile Devices (The Ever-Growing Audience That Uses Them) Do’s & Don’ts of Running Local Campaigns The Power of YouTube and PPV Advertising
  17. 17. SurefireLocal.com 17 30 - 30 15 - 15 80 25 35 35 35
  18. 18. SurefireLocal.com 18 • Write Specific Copy • Feature Unique Selling Points • Connect Your Ad & Landing Page Make sure your messaging really targets what users will be searching for. Using your keywords in your copy is a good way to do this. Think about how you’re different or better than your competitors. Use those unique selling points – like a promotion you may be running or “free quote” as the basis of your ad copy
  19. 19. SurefireLocal.com 19 App Call Outs Location
  20. 20. SurefireLocal.com 20 Ad layout with ad extensions o Increase visibility o Better qualify customers o More return on investment o Be relevant
  21. 21. SurefireLocal.com 21
  22. 22. 22 Call (888) 804-8685 Email marketing@surefirelocal.com ...and a Google Chromecast! SurefireLocal.com
  23. 23. SurefireLocal.com 23 How to Target People in Your Area with Local Ads Anatomy of the Perfect Google Ad (Expanded Ads = Expanded Revenue) How to Tailor Your Google Ads to Mobile Devices (The Ever-Growing Audience That Uses Them) Do’s & Don’ts of Running Local Campaigns The Power of YouTube and PPV Advertising
  24. 24. SurefireLocal.com 24 We don’t go online. We live online.
  25. 25. SurefireLocal.com 25 Source: eMarketer
  26. 26. SurefireLocal.com 26
  27. 27. SurefireLocal.com 27 Is a Phone Call Worth More? Leverage Bid Adjustments to Bid More (or less) for Mobile Customers
  28. 28. SurefireLocal.com 28 How to Target People in Your Area with Local Ads Anatomy of the Perfect Google Ad (Expanded Ads = Expanded Revenue) How to Tailor Your Google Ads to Mobile Devices (The Ever-Growing Audience That Uses Them) Do’s & Don’ts of Running Local Campaigns The Power of YouTube and PPV Advertising
  29. 29. SurefireLocal.com 29 Layer Your Targeting Spend Your Budget Exactly Where You Want
  30. 30. SurefireLocal.com 30 Leverage Expanded Ads Test Multiple Ads Per Ad Group
  31. 31. SurefireLocal.com 31 Take Up More Real Estate on Results Page Enable All Applicable Ad Extensions
  32. 32. SurefireLocal.com 32 Make Your Business Advertising Mobile With Ad Extensions, Call Only Campaigns & Mobile Optimized Website
  33. 33. SurefireLocal.com 33 Link AdWords & Analytics They Like To Share Data and Enable You To Track Campaign Success
  34. 34. SurefireLocal.com 34 Remarketing Keep Your Business & Brand In Front Of People Who Have Been To Your Website
  35. 35. SurefireLocal.com 35 How to Target People in Your Area with Local Ads Anatomy of the Perfect Google Ad (Expanded Ads = Expanded Revenue) How to Tailor Your Google Ads to Mobile Devices (The Ever-Growing Audience That Uses Them) Do’s & Don’ts of Running Local Campaigns The Power of YouTube and PPV Advertising
  36. 36. SurefireLocal.com 36 Link AdWords & YouTube And Get More for your TV Ad Dollars with YouTube Ads!
  37. 37. SurefireLocal.com 37 YouTube has more than 3 billion searches a month. It's bigger than Bing, Yahoo! and AOL combined!
  38. 38. SurefireLocal.com 38 Light TV Viewers Heavy TV Viewers Average Frequency
  39. 39. 39SurefireLocal.com
  40. 40. 40 Call (888) 804-8685 Email marketing@surefirelocal.com ...and a Google Chromecast! SurefireLocal.com

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