Developed for Do Good Lab; presented on Monday, May 23, 2011.

1. Social Media for Volunteers
Presented by: Susan Chavez, Nonprofit Consultant

2. Context
• Situation: Effective social networking requires
near 24/7 content creation, interaction and
sentiment monitoring
• Problem:Volunteers have jobs/school/family/
other and can only devote a limited amount
of time
• Solution: Develop strategy and choose the
right tools

3. Steps
• Production
• Remix
• Listen
• Distribution

4. Production

5. Production = Content Development

6. Developing Content
• New project
announcement
• News/info related
to new/ongoing
projects
• Press releases

7. Developing Content
• Events
• Press releases
• Event reminders
• Post-event wrap
up (i.e. photos,
sponsor thank-
you, fundraising
results)

8. Remix

9. Remix = Use & modify content for
multiple channels

11. Blog
• Auto-post to Twitter and/or Facebook
• Twitterfeed
• Share Widget
• StumbleUpon, Digg, FB, Twitter, etc.

13. Facebook
• Update: min. – 2x / week, max. – 1-2 times /
day
• Allow followers to post comments & content
• Monitor comments & respond
• Encourage key supporters to share
• Use Facebook fan page applications
• Native applications
• Consider using third party applications

14. Facebook
Native applications
• Photos
• Links
• Surveys
• Notes
• Events

15. Facebook

16. Facebook

17. Facebook

18. Facebook

19. Facebook

20. Facebook

21. Facebook
Third-party applications
• Networked Blogs
• Involver
• Twitter for Pages
• YouTube for Pages
• Static HTML for Pages

23. Twitter
• Post at least 3-5 times a day
• Don’t be afraid to post an item more than
once
• Ask & thank for retweets
• Create your own hashtags (Register them on
WhatTheTrend.com)

24. Questions?

25. Listen

26. Listen = Learn & participate

27. Blog
• Find, read &
comment on other
blogs
• Offer to guest blog
on other sites
• Participate in a blog
carnival

28. Facebook
• Like or comment
on other NP pages
• Share relevant
content from other
NP pages on your
page

29. Twitter
• Create lists
• Participate in
relevant tweetchats
• DM important
invites/notices
• Use a Twitter or
social media
dashboard

30. Twitter
Tweetchats
• #smNPchat
• For small NPOs looking to create
maximum impact
• Every other Friday, 9 am Pacific
• #SocEntChat
• Social entrepreneur chat
• 1st Wednesday of every month, 1-3 pm
Pacific

31. Twitter
DM important invites/
notices
• Bulk DM
• TweetGuru

32. Distribution

33. Distribution = Manage Output

34. Management
Social Media Dashboard
• Post directly to a social media channel of
choice or schedule posts for later dates.
• Monitor mentions and/or monitor search
terms of interest
• Distribute social media outreach tasks among
team
• Mobile application for on-the-go management

35. Management
Social Media Dashboard
• HootSuite
• CoTweet
• Tweetdeck
• Seesmic

36. Management
HootSuite
• Pros
• Manage multiple social media tools
• Monitor multiple key terms
• Cons
• Multiple member task management
requires subscription

37. HootSuite

38. Management
CoTweet
• Pros
•
Manage multiple social media tools
•
Ideal for team task distribution/
management
• Cons
•
Searches maintained as separate tabs

39. CoTweet

40. Management
Seesmic
• Pros
•
Manage multiple social media tools
•
Offers Bit.ly integration
• Cons
•
Conversations are difficult to track

41. Seesmic

42. Management
Tweetdeck
• Pros
•
Manage multiple social media tools
•
Functions as a stand-alone application
• Cons
•
Application feature not suited for team
work

43. TweetDeck

44. Measuring ROI
Social Media
Measurement
• Facebook Insights
• Demographics
• Interaction

45. Measuring ROI
Social Media
Measurement
• Twitter
• Tweetreach
• Twitter Analyzer
• Klout
• PeerIndex

46. Measuring ROI
Social Media
Measurement
• Comprehensive
• Frogloop ROI
Calculator

47. Recap
Production = Content Development
Remix = Use & modify content for multiple channels
Listen = Learn & participate
Distribution = Manage Output

48. Questions?