Take home a clear understanding of the science behind online lead generation. You will understand the following: What has really changed in this century? Are traditional media dead? Why word-of-mouth is still the best marketing, ever Pillars of online marketing, the hub-and-spoke model What is: “content marketing”, “conversion”, “inbound and outbound marketing”? How do Google, Facebook, Instagram correlate? Content is King! Blogging is for nerds (no) Can I use this not only for acquiring great customers, but also great staff talent? Industry-specific case study of the conversion funnel How much does it cost? What!!!? The internet is free. Well….

1. Digital Marketing
Explained
Zoey Taylor, Intrigue
From Rotary Phone to SmartPhone
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2. ZOEY TAYLOR
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If you see a bandwagon, it’s too late.
- James Goldsmith
“ “
BUSINESS DEVELOPMENT
zoey@intrigueme.ca
519-265-4933
ext. 104 www.intrigueme.ca
• Started at Intrigue in 2015
• On the marketing committee for Citizens for Cambridge, membership committee
for Burlington Chamber of Commerce, and Women in Industry for the Hamilton-
Halton Home Builders Association
• Passionate about dogs, staying active, and a good pair of shoes

3. OUR PURPOSE:
Empowering Leaders to
Strengthen Communities
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4. AUDIENCE
People HATE to be SOLD to,
but LOVE to BUY.

5. 5
AUDIENCE
Educating vs.
Finding the Love
Finding your A-Client's

6. GET NOTICED & FOUND
BY YOUR A-CLIENTS
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7. Integrated Marketing Plans
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8. 8
ONLINE
ADVERTISING

9. Right Message
Right Person
Right Time
Google Remarketing &
Facebook Pixel
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10. Warm vs Cold
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11. REMARKETING
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12. REMARKETING
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You visit a website You receive their ads on other
websites

13. FACEBOOK PIXEL
Benefits:
● Create custom & lookalike audiences
● Remarket
● Run effective ads
● Track conversions
● Great for recruiting awesome team
members as well
A Facebook Pixel is a code that you
place on your website.
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14. @IntrigueMedia / #IMLnD14
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15. 15
SEO

16. SEO VS PAID
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17. “Google is reported to change
its search algorithm around
500-600 times a year.”
- Search Engine Land
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18. TECHNICAL SEO
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19. SPEED & PERFORMANCE
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20. SEM RUSH & GOOGLE RANKING
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21. 22
GENERATING
LEADS
… the right ones :)

22. 5 Simple Steps to
Generating
Leads
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23. 1.Niche
Build an A-Client Profile
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24. 2. Calls to Action
● Keep It Simple
● Use Colour Contrast
● Use Buttons
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25. SUTCLIFFE KITCHENS
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26. SINCLAIR HOMES
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27. ACTIVITY
Take out your phone!
Partner up, go to each others
websites and audit their
homepage to see if there’s a
clear CTA.
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28. 3. Value Exchange
● Keep It Simple
● It’s not about you
● They work!
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29. MARKETING FUNNEL
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30. BRYAN’S FUEL
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31. 4. Forms: Quality vs. Quantity
● Simple Contact Page
● 2 Step
● Conditional
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32. RAMMIK
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33. TLC LANDSCAPING
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34. BAVARIAN WINDOWS
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35. ACTIVITY
Take out your phone!
Partner up, go to each others
websites and audit how easy it
is to contact you on your
website.
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36. 5. Follow Up
● Auto-responders
● Calendly
● Drip Campaigns
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37. CALENDLY
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38. 39
EMAIL
AUTOMATION
Email automation is the ability to
send time or action triggered emails
to subscribers with relevant
information.

39. EMAIL NURTURE CAMPAIGNS
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40. TYPES
Top of Mind Awareness
Educational
Re-Engagement
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41. 42
VIDEO

42. THE OSTIC GROUP
1. Prospect or client fills out
a contact form on the
website
1. Prospect is automatically
put into an email drip
campaign
1. Prospect will receive 8
value based emails over
the course of 8 months
‘warming’ them up with
education based content
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43. THE OSTIC GROUP
1,300 Facebook Video Views
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44. TYPES OF VIDEOS
BRAND STORY VIDEO TIP VIDEOS
TEAM/CAREER VIDEOS THANK YOU VIDEO
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45. 46
WHAT DOES
THIS ALL MEAN?

46. INTEGRATED CAMPAIGNS
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47. 48

48. 49
QUESTIONS

49. Want to stay in touch?
Leave your business card.
Y = contact me to schedule a meeting
N = sign me up for your monthly
newsletter
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