1.
ORGANIZATIONAL CULTURE VS. ENGAGEMENT
THE WAY WE DO THINGS HERE
(based on strategic emphasis)
HOW OUR PEOPLE FEEL ABOUT IT
(working the way we do here)
VALUES
DRIVING STRATEGY INCREASING JOB SATISFACTION
AND COMMITMENT
CULTURE ENGAGEMENT

2.
ORGANIZATIONAL CULTURE VS. BENEFITS
THE WAY WE DO THINGS HERE
(based on strategic emphasis)
ADDITIONAL GUIDES & BOOSTERS
(based on values and strategy)
VALUES
DRIVING STRATEGY DRIVING GOALS & OBJECTIVES
CULTURE BENEFITS

3.
DEVELOPING
CULTURE

4.
RECOGNIZE
YOUR
DOMINANT
CULTURE
www.hee.bo/about-ocm/
1

5.
DEVELOP A CLEAR
UNDERSTANDING
OF YOUR CURRENT
CULTURE AND
THE DIRECTION
Where are the changes and
are they big?
2

6.
KEEP YOUR MIND IN THE OBJECTIVE
What you are developing
is the organizational behavior:
”how we do things here”
3

7.
MOVE RAPIDLY FROM ANALYSIS TO ACTION
REQUIRE C-LEVEL
COMMITMENT
4
SELECT DEVELOPMENT
THEMES AND STICK TO
THOSE
REACH MUTUAL
AGREEMENT
STOP THE PRESS,
START THE DIALOGUE
EVALUATE &
COMMUNICATE
DEVELOPMENT ON A
MONTHLY BASIS
INVOLVE OPINION
LEADERS
TRACE BARRIERS OF
CHANGE
IN BUSINESS PROCESSES
TAKE ADVANTAGE OF BEHA-
VIORAL PSYCHOLOGY: PUT
COPY-CORRECT-
ENCOURAGE IN PRACTISE

8.
MAKE YOUR CULTURE TANGIBLE5
PUT MISSION DRIVEN
VALUES INTO HIRING CRI-
TERIA
VISUALIZE YOUR CULTURE IN
PICTURES, CARTOONS
CREATE INSPIRATIONAL V
IDEO CLIPS ”BEHIND
THE SCENES” -
ANIMATION WORKS BEST
COMMUNICATE YOUR
CULTURE IN BRANDED
GEAR AND GIMMICKS
DEVELOP NETWORKS AND
INTERACT WITH LIKE MINDED
PEOPLE TO SHARE ABOUT YOUR
CULTURE
STORIFY YOUR CULTURE
AND SHARE IT REGULARLY
ONLINE

9.
ABOUT HEEBO
Finnish startup (2010)
Developing and marketing an
online solution, the HeeboApp, for
developing organizational culture
and matching minds with missions.
Founded by Susanna Rantanen
www.hee.bo