Grassroots social movements have more potential than ever to create change, but face challenges in sustaining themselves over time. While new technologies allow wide mobilization, leaderless structures lack consensus on next steps. Past movements in Serbia, Ukraine, and Egypt initially saw success, but struggled to maintain momentum or impact when they did not establish new strategic visions, leadership, or ways to remain organized as decentralized networks. Current activists must learn from these examples to build long-term capacity and continue their work through adaptation.
1. What’s Next for 21st Century Social Movements? Susannah Vila @susannahvila
2. Through the use of new technologies, grassroots activists have more potential than ever to make change in their communities. Yet these wired social movements face challenges in scaling and sustaining themselves over time Movements.org is dedicated to helping grassroots activists build capacity and make a greater impact on the world.
8. The very advantages that new technologies provide for gathering a crowd (here comes everybody!) are often disadvantages after the big event (now what?)
9. You no longer need a traditional organization to mobilize many people
10. Facebook offers an approximation of who’s coming out to protest, but can it unify opinion afterwards?
11.
12. “Nothing is easier to erode than centralized power. Nothing is more challenging to traditional power brokers than decentralized power. Organize like the Web... anarchic yet coordinated.” -Otpur! training manual
14. Serbia: Otpur! 2000 Otpur! Replaces its famed fist symbol with scaffolding imagery
15. “If they had wanted to do anything, they would have had the best network to do it. There was a huge well-organized base of activists throughout the country. The biggest mistake was to dismiss that network. When they changed the logo that was basically the end, the logo was everything – the myth was that the people were the fist. The fist was an uncorrupted symbol, opposed to [all things] political.” - Otpur! member
28. Citations// *Ganz, Marshall. “Why David Sometimes Wins: Leadership, Organization and Strategy in the California Farm Worker Movement,” Oxford UP. 2009. **Brisson, Zach and Lee, Panthea. “Egypt: From Revolution to Institutions.” Reboot. 2011
Notas del editor
Looking at the situation differently and using a new set of tools come hand in hand. As an outsider, David sees resources that other’t cant see an doportunities that thothers wouldn’t notice. Outsider input is valuable. The internet is pertwo way and particpatory and is as such dieal for that – more chance of getting out sider input. Facebook pages or groups with walls are indiciativeofthat. Its not just activists, its regular citizens joining up, and THEN theyre activists. That’s why 21st century movements are powerful.Word spreads fasterWord spreads to more people (in closed societies online forums makes it easier for more people to realize that they are not alone in their anger or disillusionment; in open societies same mechanism is at play, i.e. people on their own might’ve thought it was crazy to support Obama because he had no chance, until they met online and There’s more word to be spread –More content: More tweets, status updates, videos (Tunisia: virtuous circle of media production and dissemination)
The internet revolution! The Facebook revolution! The Twitter revolution. Power goes far beyond the minority of people who are on the site. IT doesn’t matter than Bouazizi wasn’t a Facebooker or that Saeed, above, isnt on Facebook. The small minority that is online has a ripple effect. Theres a mutually reinofrcing channel of communication that forms between the online minority and everyone else
Horizontal and no leaders. Horizontal, made up of people. The Otpur fist represented the idea that the fist, and the movement, was made up of people not a small group of leaders. A FLAT NETWORK – not an ORGANIZATION
Resistance in serbianHorizontal decentralized netowkrs. No leader – we are all leaders – this worked bc their was a unifiying strategic vision
It’s easier to start a campaign, harder to make it successful and to KEEP IT GOING.IS IT A REVOLUTION IF YOU DON’T CHANGE THE STRUCTURES OF POWER? EGYPT – A REBELLION NOT A REVOLUTION.an example of those new tools that activists have now is their proclivity to form a facebook group instead of an office, to remain leaderless, to be a network rather than an organizing. combine that with underlying conditions and you get: HUGE FACEBOOK GROUPS with ACCIDENTAL LEADERS no longer surprising for a Facebook forum to catch the right side of circumstance and explode in numbers, often leading to offline change and producing surprising, unlikely, and even accidental leaders. By the same token, it should not be surprising that these leaders don’t have the skills necessary to leverage their new followings, to build capacity and grow their campaign into a sustainable organisation or government
It’s easier to start a campaign, harder to make it succesful and to KEEP IT GOING.IS IT A REVOLUTION IF YOU DON’T CHANGE THE STRUCTURES OF POWER? EGYPT – A REBELLION NOT A REVOLUTION.an example of those new tools that activists have now is their proclivity to form a facebook group instead of an office, to remain leaderless, to be a network rather than an organizing. combine that with underlying conditions and you get: HUGE FACEBOOK GROUPS with ACCIDENTAL LEADERS no longer surprising for a Facebook forum to catch the right side of circumstance and explode in numbers, often leading to offline change and producing surprising, unlikely, and even accidental leaders. By the same token, it should not be surprising that these leaders don’t have the skills necessary to leverage their new followings, to build capacity and grow their campaign into a sustainable organisation or government
Everything that’s helpful in the time leading up to the first big event – be it a huge protest or a coup – is as much of a disadvantage as it is an advantage. Someone please correct me if I’m wrong, but I don’t think there’s been an example of a technology driven movement that has managed to stay strong after its first big success.
There was a huge well-organized base of activists throughout the countryThe biggest mistake was to dismiss that network The myth behind the logo was that the people were the fist.. Replace the fist with…scaffolding?If they had wanted to do anything, they would have had the best network to do it. When they changed the logo that was basically the end, the logo was everything – the myth was that the people were the fist. The fist was an uncorrupted symbol, opposed to political.
Unlikely leaders emerge and fall flat unless theyreconne
REMAINS TO BE SENOFA list was 5 times the size of of DNC list in 2008 – largest, most wired supporter network in American history… on Juanaruy 17 2009 OFA becomes Organziing for America and is incorporated as arm of DNC – so the list was to be harnessed for governing, not as a watchdog outside of the administration to hold it to it’s mandate.Ofa goal to contect, organize and mobilize supporters about governance between elections?Supporting the presidents agenda is different from continuing to work for the visioin of bottom up structural change that drove the 2008 campaing
REMAINS TO BE SEEN
THERes no leader.
Its not me its you: Horizontal and no leaders. Horizontal, made up of people. The Otpur fist represented the idea that the fist, and the movement, was made up of people not a small group of leaders. A FLAT NETWORK – not an ORGANIZATIONA new set of tools: Looking at the situation differently is STILL necessaryWord spreads fasterWord spreads to more people (in closed societies online forums makes it easier for more people to realize that they are not alone in their anger or disillusionment; in open societies same mechanism is at play, i.e. people on their own might’ve thought it was crazy to support Obama because he had no chance, until they met online and There’s more word to be spread –More content: More tweets, status updates, videos (Tunisia: virtuous circle of media production and dissemination)-
It’s easy to agree that you all want to kick out the dictator, but then what? Otpur is exporting reovlution, with barel any emphasis on the next step. Hence the trouble in in egypt right now.
-- theory of change-- measurable-- resources-- tactics-- timelinePower is RELATIONSHIPS
So that they can adapt them better.
So that they can adapt them better.
Movements.org is facilitating whats already happening – activists sharing info with each other. It should keep happening, and not just for tactics on how to bring down a dictatorr. A global network = relationships = resources available