5. 51 MINs
3 HOURS
AMOUNT OF TIME PER DAY THE AVERAGE
US MOBILE CONSUMER SPENDS WITH APPS.
00:22
The amount of time the
average US mobile
consumer spends per
day with apps:
AMOUNT OF TIME PER DAY THE
AVERAGE US CONSUMER
SPENDS ON THE MOBILE WEB.
eMarketer, 2015
10. 19%
23%
29%
42%
48%
68%
71%
Forced social logins
Privacy concerns
Intrusive ads
Bad UI/UX
Freezing
Complex registration
Annoying notifications
TOP 7 REASONS WHY PEOPLE
UNINSTALL MOBILE APPS*
*AS A % OF ALL
RESPONDENTS.
EACH
PARTICIPANT
MENTIONED
THREE
REASONS.
11.
12. We are on the verge of a
Mobile Engagement crisis
13. 13
▪ 22% of apps are only used once
▪ 35% of push messages are not segmented
▪ 50% of people already view push as annoying
▪ 50% of people opt-out of push
▪ The most popular metric for determining mobile
success is “views/traffic to my app”
All signs point to tipping
in the wrong direction
31. 3% of broadcast push
messages are clicked
7% of targeted push
messages are clicked
15% of users converted 54% of users converted
Broadcast: Targeted:
Segment your audience
vs
33. 3% of 100,000 users =
3,000 opened messages
7% of 100,000 users =
7,000 opened messages
15% of 3,000 opened
messages =
450 converted users
54% of 7,000 opened
messages =
3,780 converted users
Segment your audience
vsBroadcast: Targeted:
35. Simple engagement deceivingly complex
Push
Message In-app
Messag
e
Customer
Profile
Database
Dynamic
Messaging for
Personalization
CTA tracking:
Engagement,
Conversion,
Retention etc.
Push Tracking:
Viewed / Open /
Clicked
Audience
Qualification
Event
behavior
tracking
Deep linked
via key value
pairs
Messag
e A/B
Test
Scheduling
Automation to send
at right time
Custom
HTML for In-
app
message
Influence on
Engagement,
Conversion, Retention
36. Bring them back and keep
them engaged with Push
Motivate inactive users to return to
your app with targeted, carefully
timed, and well-written copy
171% MORE
Users with push enabled have
app launches.
Source: Localytics, 2015
37. Increase Push audience, increase
success
52% of app users have push
enabled on their phones
Industry Averages
38. Increase Push audience, increase
success
52% of app users have push
enabled on their phones
48% of app users don’t have
push enabled on their phones
Industry Averages
39. Bad Example
-Ask them to opt in
immediately after launching
the app for the first time
Increase Push audience, increase success
(first launch)
40. -Welcome your users with a
sequence of introductory,
how-to screens to show
value
Increase Push audience, increase success
Good example
41. Good example
-Welcome your users with a
sequence of introductory,
how-to screens to show
value
-THEN, ask them to opt in
with a unique, well-designed
in-app message
Increase Push audience, increase success
42. In-App Messages – Drive Conversions
Move users further along
funnels to ultimate in-app
action with beautiful, branded,
in-app creatives
4X HIGHER
In-app messages presented based
on an event have
conversion rates.
43. Remarketing – Reaching Existing Users
Source: Litmus, 2015
Show current users ads based
on how they’ve previously
engaged with your brand
Great for reaching the
who opt out of push notifications
48% OF USERS
44. Email – Cross Channel Marketing
Treat users with richer,
longer form content
Source: Copyblogger, 2014
49. Apps Create a New Opportunity
Apps generating
massive amounts of
data AND have
marketing channels
embedded
Advances in computing
have made machine
learning more accessible
Users demand better
experiences
50. 50
Jon Scheldrick, Product Manager, Mobile, Vimeo
Zac Aghion, Director of Product, Localytics
Special Focus:
Retention