The gaming industry in India has grown rapidly in recent years and is poised to become one of the largest markets worldwide. The market size has increased from Rs. 10 billion in 2014 to an estimated Rs. 38 billion by 2017. Mobile gaming currently dominates the market with 62% share but console and online PC gaming are growing rapidly. While the industry faces challenges like piracy and high import duties, its future is bright with falling hardware costs and growing demand for local content driving further expansion.

1. -by
Susovita Subudhi
IN INDIA

2. CONTENTS:
Introduction
Gaming Industry -A brief overview
Market Size
Accelerating factors in the Growth
Market Segmentation
Mobile , Console &Pc Gaming
Revenue Generation
Value of gaming industry in India
Gaming Reach Cycle
 Key Challenges
Future Outlook of Gaming Industry
 Conclusion
Annexure

3.  The video gaming industry is one of the fastest
growing industries in the world and the same could be
said about its market in India.
 The expansion of this love in the dimensions of
Computer gaming has surely not gone unnoticed.
 India, with 1.3 billion people and two-thirds below the
age of 35, the world’s largest youth population, is
poised to become one of the world’s leading markets.
I N T R O D U C T I O N :

4.  Gaming industry in India has increased by 32% since
2014.
 Recent studies says the industry is valued at Rs.10
billion and is expected to reach Rs. 38 billion by 2017.
 Highly skilled manpower and dramatic cost-
effectiveness have made India a sought after hub of
animation industry.
G a m i n g I n d u s t r y - A b r i e f
o v e r v i e w :

5. M a r k e t S i z e :

6.  High percentage of young population.
 Steadily rising disposable incomes.
 Significant rise in penetration of personal computers
and mobile phones in everyday life.
 Introduction of new technologies in the gaming circuit
combined with creativity and innovations.
 Rapid increases of game developers.
Accelerating factors in the Growth:

7. The gaming industry in India can be categorized into
three segments-
 Mobile Gaming
 Console Gaming
 PC & Online Gaming
Market Segmentation:

8.  One of the most lucrative markets with a bright future
valued at USD 32.5 million.
 A steady rise in the number of wireless subscribers along
with increasing usage of data enabled handsets is providing
a strong base for the gaming industry.
 It is projected to witness a CAGR of 50.7 percent and the
market is expected to reach USD 574 million in 2016.
 It is expected to experience the largest growth with its share
expanding from 15 per cent in 2010 to 30 % in 2017.
Mobile Gaming…

10.  contributes the largest share of gaming revenues both
globally as well as in India.
 It accounts for 62 percent of the market share of the
total gaming revenues thus reaching USD 88.54 million
in 2009.
 It is expected to grow at a CAGR of 18.8 percent and
reach USD 297 million in 2016.
 However, a drop is expected in market share by 2016, as
the total market share for mobile gaming is expected to
increase in the next 5 years.
Console Gaming…

12.  Presently, rise in the usage of social networking and proper
marketing of online gaming has made the concept of social
gaming immensely popular.
 In India, it has reached USD 21.68 million in 2009, 17 percent
higher than that of 2008.
 This segment is expected to have a whopping CAGR of 37.8
percent during 2009-2014; to touch USD 110 million in 2014.
 Indian gaming companies like Zapak.com and Game on
India have launched a chain of gaming cafes, thereby
attracting interest of the young population in India.
PC & Online Gaming…

14. REVENUE GENERATION :
The Indian gaming sector achieved revenues of INR 13 billion.
The above figure illustrates the amount of revenue generated from each of the
three prime segments of the Gaming industry of India

15. Value of gaming industry in India :
In 2012, the value of Indian gaming industry amounted
to
15.3 billion Indian rupees
In 2015, it said to quadruple to USD 244 million
Reference –NASSCOM-IGDA

16. MAJOR PLAYERS –

17. Game
developer
Game
publisher
Advertisers
Hardware &
component
manufacturers
Public Access
Gaming Reach Cycle-

18.  Mobile Gaming
• Delay in Proposed Technology Advancements
 Console Gaming
• High customs duties and indirect taxes
• Release windows for popular games do not coincide with
global launched
• Lack of Localized Content
 PC Gaming
• Piracy
• Price sensitivity
• Regulatory Hurdles
Key Challenges :

19.  As offshore delivery model matures the cumulative effect of
improved skill sets, quality of development, on time delivery
combined with cost advantage and scale can lead to expansive
growth.
 Demand for domestic IP is expected to grow as animation and
gaming seeps into India culture with local themes, better
promotion and wider distribution.
 Falling costs of gaming hardware and software will spur
uptake in the domestic market and reduction in duties can
significantly accelerate the market.
 The entry of global majors and setting up of captive centers are
significant milestones and as the momentum picks up this will
transform the animation and gaming landscape.
Future Outlook of Gaming Industry :

20. The purpose of the presentation was to describe the
present situation with regard to the ways in which the
gaming industry has touched a chord with our lives.
Once the gaming industry in India completely
develops, it will grow to be one of the best markets in
the world. In short, the gaming has only just
begun…
Conclusion:

21.  www.ign.com
 www.gamespot.com
 www.gameguru.in
 www.nasscom.in
ANNEXURE