Smarter Travel Conference Presentation by Rosslyn Colderley: Bike Life Greater Manchester 2015
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Rosslyn Colderley, Sustrans Regional Director for the North of England, presentation at Smarter Travel Conference on the Bike Life report, March 2016.
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Smarter Travel Conference Presentation by Rosslyn Colderley: Bike Life Greater Manchester 2015
- 3. Bike Life - what is it? (1) Lively and informative Bike Life reports on Belfast, Birmingham, Bristol, Cardiff, Edinburgh, Greater Manchester and Newcastle Published jointly by Sustrans and each partner authority
- 4. Bike Life - what is it? (2) Data covering: what’s available to help people ride bikes, who’s cycling, what everyone thinks, and the benefits for the city as a whole Large representative attitude surveys 2015 and 2017, conducted by ICM A picture of each city as a whole; not just evaluation of particular investments
- 5. What is the purpose of Bike Life? (1) 1. Demonstrate and raise public awareness of the benefits of bikes 2. Demonstrate demand for safe cycling 3. Show bikes are important to competitive liveable cities
- 6. What is the purpose of Bike Life? (2) 4. Issue publications backed by wide ranges of stakeholders 5. Shift public opinion, and help raise general public pride in the cities 6. Secure sustained political commitment to cycling
- 7. What is the purpose of Bike Life? (3) 7. Achieve shared ambition and friendly competition between cities 8. Make the case for consistent data collection & reporting 9. Enable long term planning
- 8. Key findings in 2015 – from 7 cities (1) 66% agree that more bike riding would make their city a better place to live and work 79% agree cycle safety needs to be improved 75% agree that more needs to be spent on cycling 28% of adults don’t ride a bike but would like to
- 9. Key findings in 2015 – from 7 cities (2) £26 per person per year is the average amount people think should be spent on cycling (compared to about £3 now across the UK) The health benefit of just the current level of cycling varies from £12m p.a. in Belfast to £108m p.a. in Greater Manchester The proportion of people living within 125m of a cycle route varies from 15% in Birmingham and Greater Manchester to 43% in Edinburgh
- 10. Quotes from local people
- 11. Economic impacts
- 12. Bike Life – Greater Manchester • Nearly 8 in 10 people support increasing the safety of cycling • 4% increase in trips by bike between 2013 & 2014 • 75% of people in Greater Manchester want to see more money spent on cycling there (and at a rate of £25 per head across the UK) • £108 million is the benefit to health in Greater Manchester, in a single year, from the current level of people riding bikes
- 17. Bike Life 1. Rosslyn Colderley – Regional Director
- 20. Using the reports to improve provision More bikes means doing things better: • more efficiently - better use of road space • more healthily - people being more active • more inclusively – a ‘new’ & affordable choice • more prosperously - shaping a city more attractive to skilled people to live and work. and we’ve shown most people understand this…
- 21. Proving the case The report is intended for use as a tool to show that: • most people want cycling to be a safe and realistic choice • they know it needs investment • they’ll ride bikes more, given a better environment A multitude of benefits to be had, by pushing on an ‘open door’ of public opinion
- 22. Call to action Download the 7 reports and find out more at http://www.sustrans.org.uk/bike-life Tell your contacts about Bike Life Use the reports to inform, assess or endorse proposals to invest more in cycling More detailed data available on request from Sustrans
- 23. Bike Life 1. Rosslyn Colderley – Regional Director
Editor's Notes
- Greater Manchester’s is one of a set of seven city reports on the role bikes and cycling have in people’s lives – Bike Life
- There are colourful reports for each city, packed with useful data. You can download the reports from our website (address given later), and also see further infographics on the site, as shown here top right.
- In brief, the reports are….
- Assemble data that can…
- Using best practice communication to disseminate the data…
- Through the process…
- There’s a wealth of data behind each of the reports, but these are some of the key items. These are average figures from across all 7 cities. Naturally there’s some variation between the cities, but no really big differences from these averages. I’ve put the last statistic separate from the others because Bike Life isn’t primarily about individual behaviour change. It shows just how large is the suppressed demand, but our first aim was to show how most people understand that they benefit if other people are riding bikes.
- The amount spent on cycling recently in the UK has varied widely from place to place and from year to year: from almost £0 up to about £12 in certain places in certain years. Coincidentally, £26 is about the amount that is spent in the Netherlands and Denmark, but ICM didn’t make any reference to that when they asked the survey question. They told people that about £300 is spent by UK governments on all kinds of transport per person each year, that about £3 of that goes on cycling now, and then they asked how much should be spent on cycling in future. The difference in health benefit between Belfast and Greater Manchester is mainly due to population size. The standard of 125m comes from the Welsh Active Travel Act – the only part of the UK that has an official standard.
- At local photography events, a wide range of people told us what they thought about using a bike in this city. We’ve used these to give colour to the reports and add some insight to the pages of data
- We’ve modelled the collateral economic impacts as shown here, following the methodology developed in Copenhagen. This allows for the fact that cycling usually takes longer than driving, so costs more in time Cars cost more to operate of course But the substantial health benefits of cycling, both to the individual and to society at large, mean that the “total” bar (at the bottom) is much further to the positive right hand side for cycling than it is for driving In the Bike Life reports, we use these values to calculate the benefits of bike use for each city, from the distances cycled
- Key stats The report shows there is a strong appetite for people to cycle for more of their everyday journeys too – if the conditions are right for them. KEY MESSAGES – ‘Investment’ and ‘the big picture’.
- GM has a really strong culture of cycling at the weekends; and we know from the report that if we give people the right conditions to cycle more, they will. Perhaps these weekend cyclists could be easily converted to everyday cyclists? But we also want to attract new people to cycling – they are also telling us they would choose to cycle if it was a real choice – if it was safer and easier to ride a bike.
- Remember Bike Life is not a detailed evaluation of existing facilities by existing cyclists Most people don’t ride a bike. Many will only start doing so if their perceptions improve – so their perceptions matter, even if they are inaccurate!! But people have shown us that they generally understand cycling is “a good thing”… “New” choice because until it’s made safer, cycling is not an available choice for most people
- Giving decision-makers the room to assign a bigger share of investment and road space to bikes
- Please tell your contacts about the reports, use them for reference, and if you would like data to support a particular cycling proposal and you think Bike Life can help, get in touch.
- Cycling is fun - people want to do it. Our local councils want to make it happen – needs commitment from government. Lets make it happen