3. 3RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Material handling equipment expected to benefit from continued
growth of above 5% p.a. until 2025 – Digitization to drive Automation
Management summary
1 Management summary
Overall industry expected to grow on an above 5% level p.a. until 2025. Strong interest into automated storage and retrieval
systems and automated guided vehicles drives the market evolution significantly
Recently, leading enterprises have been particularly strengthening software and robotics capabilities through acquisitions of
small, specialized players (e.g. ISI Automation acquisition by Jungheinrich, DS Automation collaboration with SSI Schäfer)
Average industry EBIT-margin is around 7% and the average annual growth in the last three years is approx. 10%. However,
neither company size (in terms of revenue) nor technology focus seems to be a clear indicator on profitability
Exhibitors at LogiMat1) have demonstrated the increasing importance of autostorage systems, item-picking solutions to further
automate order processing, flexible software solutions as key differentiator and strong move towards Li-Ion battery technology
Automated storage and retrieval systems identified as technology with highest growth (c.6% p.a.), mainly driven by e-commerce
and next generation warehouses and distribution centers increasingly adopting a "goods-to-person" concept
Innovation activities largely address three trends: automation, digitalization and electrification (e.g. fully automated material flow
using Still tugger trains or big data analysis for preventive maintenance with CMMS from SSI Schäfer)
Clear actions required to overcome expected challenges (e.g. supporting growth, strengthening service to benefit from
modernization wave in EU/US) and develop new software/analytics (e.g. big data) and project management capabilities
Asia/Pacific region showing highest regional growth rate of c.6% p.a. until 2025 mainly due to Asian factories now catching up
in terms of automation. US and Europe still growing but with below average growth rate (c.4% p.a.)
Source: Roland Berger
1) LogiMat trade fair, Stuttgart February 2019
4. 4RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Overall industry growth of c. 5% p.a. until 2025 expected – AS/RS
and AGVs strongest growing market segments
Market development untill 2025 – By technology [EUR bn]
Market overview
10 11 13 17
12 14 16
2121 23 25
32
40
44
49
6343
47
52
65
2015
125
2018 2020 2025
139
155
198
+5.1%
> Growth driven by
automation in manu-
facturing/production
plants and booming e-
commerce industry, but
also more flexible/cheap
equipment allowing
smaller companies to
invest in state-of-the art
systems
> AS/RS1) and AGVs2)
represent the strongest
growing segments due
to increased automation
demand in majority of
industries (strong
contribution from: e-
commerce, food &
retail)
1) AS / RS – Automated storage and retrieval systems; 2) AGV – Automated guided vehicles
CAGR
2018-2025
4.9%
5.0%
4.8%
5.9%
6.0%
2
Source: Freedonia Focus Market Report, Roland Berger
Industrial trucks and
tractors
Conveying
equipment
Hoists, cranes and
monorails
Automated storage/
retrieval systems
Automated guided
vehicles
5. 5RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Growth mainly driven by APAC region, Eastern Europe and RoW –
Those developing regions are catching up in terms of automation
Market development until 2025 – By region [EUR bn]
Market overview
13 16 18 25
25 27 30
36
35
37
39
48
47
54
60
79
6
2025
8
139
2015
7
2018 2020
10
125
155
198
+5.1%
> Rising labor and
infrastructure costs call
for rapid automation of
factories and distribution
center and are thus
driving the continuous
strong growth of the
APAC region
> Steady growth in W.
Europe and N. America
driven through upcoming
wave of equipment
modernization
> Eastern EUR often
serves as "logistic hub"
for companies in Western
EUR, thus explaining the
rapid development
1) AS / RS – Automated storage and retrieval systems; 2) AGV – Automated guided vehicles
CAGR
2018-2025
5.7%
4.0%
4.4%
5.7%
6.6%
2
Source: Freedonia Focus Market Report, Roland Berger
Asia / Pacific
North America
Western Europe
Eastern Europe
Rest of the World
6. 6RB Material handling equipment study_2019_vf_Sent externally (002).pptx
AS/RS as strongest growing segment particularly benefits from e-
commerce development and rapid automation in APAC
1 1 2
4 4
4
4
5
5
5
6
7
20202018 2022
14
16
18+6.2%
5 5 6
1
1
21
2
21
2
2
2
2
2
2
2
2
2
2
3
202220202018
18
14
16
+6.2%
Market development until 2022 – Automated storage and retrieval systems (AS/RS2))
Deep dive – AS/RS2
Automated storage and retrieval systems
by region [EUR bn]
Automated storage and retrieval systems
by end-industry [EUR bn]
Source: Freedonia, Markets & Markets, Roland Berger
6.9%
5.8%
4.9%
Asia/
Pacific
North
America
Europe
6.0%
6.0%
5.8%
5.7%
Automotive
Metal &
Machinery
Electronics &
semiconductor
E-commerce
Chemical
8.5% RoW
6.0%
Food &
Beverages
6.3% Others
7.7%
1) Based on Markets & Markets Report – Automated Storage and Retrieval System forecast to 2022; 2) AS/RS – Automated storage and retrieval systems
> Asia/Pacific with high
growth rate due to
replacement of labor-
intensive processes with
automation to reduce
costs
> Development of online-
shopping with fast delivery
times in the e-commerce
sector will significantly
drive future demand
> Growth drivers:
– Trend towards goods-
to-person systems
– Shortage of personnel
– Higher safety concerns
7. 7RB Material handling equipment study_2019_vf_Sent externally (002).pptx
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Future market outlook generally very positive – Potential growth
corridor between 5% and 10% p.a. until 2025
Expected market development
CAGR
5.5 %
CAGR [%]
Historical
market development
Future
market development
Illustrative
c. 5%
5.5%
6.5%
c. 10%
Potential future market
development corridor
> Expert surveys at
LogiMat revealed a very
optimistic outlook with
average growth
expectation of 10% p.a.
> Overall economic
development and
potential political
instabilities and crises
(e.g. trade war US-CHN
or US-EUR) did not
significantly impact
expert's positive outlook
CAGR% Expert opinions at LogiMat CAGR% Inkwood Research CAGR% Global Market Insights CAGR% Roland Berger
Market overview2
Source: Freedonia Group, Inkwood Research, Global Market Insights, Expert opinions, Roland Berger
8. 8RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Global market dominated by 10+ large players with broad product
portfolio – Lots of small, specialized companies add to the market
Market overview
Material handling companies – Global
Source: Freedonia Focus Market Report 2016, Bundesanzeiger, CapIQ, Company Homepages, Roland Berger
Trends, recent activities,
miscellaneous
8'700
Also strong in sortation systems and
robotics – Broad product portfolio
11'100
Focus on very large scale
applications, e.g. ships and ports
5'500
Global leader for logistic process
automation, belongs to Toyota MHE
3'000
Mainly active in mining, oil & gas,
wind and power industry
16'000
Offers complete systems for storage,
transport and movement of materials
30'000
Belongs to Toyota industries, strong
in Asia relatively week in EUR
15'500
Fuel cell research as alternative
powering system
13'000
Strong focus on repair and service;
belongs to KION Group
10'000
Provides logistics, storage and
conveyor technology
15'500
Focus on cranes, truck lifts and
AGVs for port applications
9'200
Largest material handling supplier in
the world 2017
6'000
Industrial
Trucks2)
Conveyor
equipment
AS/RS3)
AGVs4),
robotsetc
Airport
Automotive
Chemisttry
Food&
Beverage
Healthcare
&Pharma
Industry
Retail
Warehouse
Hoists,
cranes
Others5)
Belongs to KION; general contractor,
systems/solutions/service
32'000
Linde Material Handling, Still GmbH
and Dematic belong to KION group
2
Illustrative & non-exhaustive
1'800
3'300
1'400
740
3'500
7'900
3'100
3'500
1'500
3'100
3'800
2'500
7'600
Company Employees1)
[#]
InformationRevenue1)
[EUR m]
HQ
country
Technology Industry
1) Values from 2017; 2) Industrial Trucks and tractors; 3) AS / RS – automated storage and retrieval systems; 4) AGV – automated guided vehicles;
5) E.g. tires, fashion, aerospace, oil & gas and so forth; 6) Values from 2017/2018 based on Austrian reporting standard
9. 9RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Largest company in DACH region with focus on industrial vehicles
and AGVs – Hoists & cranes appear as separated segment
Market overview
Material handling companies – DACH region
Member KUKA Group; specific focus
on healthcare and medical appl.2'700764
Offers complete systems for storage,
transport and movement of materials16'0003'500
Linde Material Handling, Still GmbH
belong to KION group32'0007'600
Strong focus on repair and service;
belongs to KION Group
13'0003'500
Provides logistics, storage and
conveyor technology10'0001'500
Fashion retail industry served; strong
service activities3'0007096)
Focus on robotics and software;
serves low-temp. applications3'2007136)
Research in power technology (Li-
Ion batteries), belongs to KION9'0002'000
Delivering for a wide variety of
industries – belongs to Konecranes2'500710
Serves the whole value chain from
packaging to loading and storage4'200775
1'700400
Leading supplier of automated
storage solutions
Trends, recent activities,
miscellaneous
Industrial
Trucks2)
Conveyor
equipment
AS/RS3)
AGVs4),
robotsetc
Airport
Automotive
Chemisttry
Food&
Beverage
Healthcare
&Pharma
Industry
Retail
Warehouse
Hoists,
cranes
Others5)
Offers complete systems for storage,
transport and movement of materials1'500230
1'100254
Focus on various kinds of crane
systems
2
Source: Freedonia Focus Market Report 2016, Bundesanzeiger, CapIQ, Company Homepages, Roland Berger
Company Employees1)
[#]
InformationRevenue1)
[EUR m]
HQ
country
Technology Industry
1) Values from 2017; 2) Industrial Trucks and tractors; 3) AS / RS – automated storage and retrieval systems; 4) AGV – automated guided vehicles;
5) E.g. tires, fashion, aerospace, oil & gas and so forth; 6) Values from 2017/2018 based on Austrian reporting standard
Illustrative & non-exhaustive
10. 10RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Average industry EBIT-margin at c. 7% and average CAGR c. 10% –
No technology segment with exceptionally good or bad margin
Profitability overview (selected companies)
2 Market overview
Ball size indicative of revenue in 2018
Source: Freedonia Focus Market Report 2016, CapIQ, Roland Berger
1) EBIT-Margin (2017) & Growth as CAGR 2015-2017; 2) EBIT-Margin (2016) & Growth as CAGR 2015-2016; 3) AS / RS –
Automated storage and retrieval systems; 4) AGV – Automated guided vehicles
Focused system and
solution provider
Full liner (equipment
OEM + system/solution)
> High profit margin can
not be attributed to a
specific technology
segment, growth rate or
company size
> Mid-sized companies
with revenues between
EUR 1 bn and EUR 3 bn
show a tendency towards
low profit margins
> Companies providing full
system and solutions with
broad portfolio (full liner)
appear to concentrate
around the market
average EBIT-margin
EBIT-Margin in % (2018)
Growth in %
(CAGR 2015-2018)
Illustrative
Specialized OEM (single /
multiple aggregates)
EBIT-Margin
of 6.9%
CAGR
of 9.9%
0
5
10
15
-5 0 5 10 15 20 25
KION
Cargotec
Vanderlande1)
Jungheinrich AG
Columbus
Knapp AG
Daifuku
Fives Group1)
Konecranes
Kardex Group
Beumer Group2)
TGW
11. 11RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Obtain leadership in
automated vehicles
Specialization within
driverless systems
Increase material flow
computer experience
Largest players tend to acquire small, focused companies – Strong
interest in specialists within automation technology and robotics
Competition landscape and recent market dynamics (since 2017)
Market overview2
Source: Company information, Market research, Roland Berger
Dematic announced the integration of
Egemin Automation to enhance
system integration capabilities –
Formation of world's leading provider
of AGV1) technology
Deal value: USD 2.5 bn.
SSI Schäfer is now cooperating with
the Austrian AGV1) specialist DS
Automotion – Expansion of product
portfolio towards specialized
driverless systems
Deal value: n/a
Vanderlande acquired Sentec, a
specialist in material flow computers
– Improving material flow
automation expertise in the fields of
warehousing and parcel
Deal value: n/a
1) AGV – automated guided vehicles
May / 2017 September / 2018January / 2017
Platform based service
optimization
Fives and Visiativ (digital
transformation specialist) signed a
partnership – Offering optimized,
platform based, service mainly for
machine manufacturers
Deal value: n/a
October / 2018
Deepen international spare
part business
Jungheinrich and Fricke Group set up
a joint venture for spare parts
distribution – Large growth
potential, particularly in the after-
market and e-commerce sectors
Deal value: n/a
January / 2019
Expansion to high-
performance conveyor
Honeywell acquired Transnorm
(high-performance conveyor
solutions leader) – T. will be part of
the H.Safety and Productivity
Solutions (SPS) business
Deal value: USD 500 m
November / 2018
Expansion towards
automation solutions
Jungheinrich AG acquires ISI
Automation, a specialist for turnkey
automation solutions – Portfolio
expansion towards automation within
resource planning and the shop floor
Deal value: n/a
January / 2019
Improve position in industrial
lifting
Konecranes has acquired the Terex
Material Handling & Port Solutions
business – Significant growth
opportunities in the industrial lifting
service business for Konecranes
Deal value: USD 600 m
January / 2017
12. 12RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Implementation of big data & AI builds on successfully automated
systems – Electrification ensures reliable, low-emission propulsion
Robotization/full automation Automated material transport
Artificial intelligence
Selected trends within the intralogistics industry
Trends & Innovations3
Source: Global Material Handling Equipment Market Report, Company information, Market expert interviews, Roland Berger
Fully automated pallet conveyor for greater
warehouse efficiency – ProMove by swisslog
> High-capacity conveyor system
> Reliable, efficient and simple installation
Fully automated material flow – Automated tugger
trains by Still
> Safe and reliable automated material transport
> Significant reduction in space requirements
Preventive maintenance – Computerized
maintenance management system by SSI Schäfer
> Monitoring and data collection of relevant systems
> Data analysis to predict necessary maintenance
Zero touch pocket sorter system OmniPick –
Omnipick by TGW
> Fully automated good sortation and packaging
> Based on artificial intelligence and smart robotics
Automation
Digitalization Big data
Electrification Fuel Cells
Driving industrial trucks and tractors with fuel cell
technology – Linde Material Handling
> Well-integrable into existing facilities
> Fast recharging, zero emissions
Li-Ion batteries
Driving industrial trucks and tractors with
Lithium-ion batteries – Jungheinrich
> Ubiquitous usage for all kinds of industrial vehicles
> High energy density and low maintenance
A
C
E F
D
B
13. 13RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Swisslog provides a fully automated pallet conveyor system, adjust-
able to wide range of requirements, enhancing warehouse efficiency
3 Trends & Innovations – Backup
> Energy efficient and fully automated pallet transportation
(vertically and horizontally) of light and heavy loads
> High-capacity conveyor system to feed an automated pallet
warehouse – Maximum capacity of 4500 kg on one element
> Modular design and standard interface allow connection to
other sub-systems
Reliable
Energy
efficient
Easy
installation/
operation
> Individual control of each conveyor element to
keep loads stable
> Rigid design, gentle load handling lead to
prolonged service life of the transporting
module and general wear reduction
> High efficiency motors with adjustable speed –
Motor size adaptable according to client
> Compact conveyors with reduced energy
consumption
> Easy and fast installation due to factory pre-
comissioning
> Remote monitoring of system on personal
devices
Dynamic conveyors for greater warehouse efficiency
ProMove – Fully automated pallet conveyor
Case study – ProMove by swisslog
Source: Company information, Roland Berger
Flexible conveyor design increasing throughput and
reducing cost at the same time
A
14. 14RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Fully automated tugger trains allow for safe load handling with
reduced space requirements compared to standard forklifts
3 Trends & Innovations – Backup
> Simultaneous loading and unloading of goods
> Substantial traffic reduction compared to material supply by
forklift trucks
> Reduction in space requirements and greater safety in handling
the load carriers
End-to-end
automated
material flow
Tailored
solution for
heavy loads
Revolutionized
future
production
supply
> Fully automated system from loading the tugger
train to the unloading station
> Combined set-up of automated high lift pallet
truck, an automated tractor and automated
LiftRunner
> Load / unload particularly heavy loads manually
at the different stations along the production
> Movement of up to 1.5 tons per trailer
> Combination of automation and autonomy using
autonomous networked AGVs1) with Tugger
Trains
> Crucial contribution to production supply
revolutionizing speed, safety and cost efficiency
Fully automated material flow with LiftRunner Tugger
Trains – Smart and economic supply & transport
Case study – Automated tugger trains by Still
Source: Company information, Roland Berger
Fully automated systems for load carrying occupying
reduced space compared to traditional systems
B
1) AGV – automated guided vehicles
15. 15RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Computerized maintenance management system by SSI Schäfer
analyses large amount of system data to predict maintenance needs
3 Trends & Innovations – Backup
> Electronic service portal to efficiently manage and control
maintenance and repair work
> Intelligent condition monitoring of relevant systems
> Relevant data can be stored, consolidated and visualized within
the computerized maintenance management system (CMMS)
Continuous
data analysis
Optimize
utilization
Early problem
detection
> Continuous system monitoring and data
collection
> Subsequent analysis of long-term data to prevent
problems within each system component
> Optimization of plant utilization
> Avoidance of unplanned downtime through
preventive maintenance
> Fast or preventive defect and wear detection
> Direct intervention and automated proposals for
action
Preventive maintenance with a Computerized System
(CMMS) – Reduction of maintenance costs
Case study – Preventive services by SSI Schäfer
Source: Company information, Roland Berger
Electronic service portal to efficiently manage and
control maintenance and repair work on the system
C
16. 16RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Dynamic pocket sorter system using artificial intelligence for flexible
and productive sorting and packaging
3 Trends & Innovations – Backup
> Dynamic system transports, buffers, sorts and distributes
goods efficiently and quickly
> Fully automated and consistent high efficiency based on
artificial intelligence / machine learning combined with smart
robotics
> Manual touches are eliminated due to automated induction,
loading, unloading and packaging
Flexibility
Productivity
Momentum
> Matrix sorter arranges the pockets in perfect
sequence and allows for store-friendly packaging
> Performance and size of the pocket sorter
system can be easily adjusted and scaled as
order volume changes
> Batch picking and preventive replenishment
reduces the number of transports
> Returns can be buffered and used for order
processing without re-picking
> Short order-throughput times
> High throughput due to innovative pocket sorter
technology and powerful overhead conveyor
systems
Zero touch pocket sorter system OmniPick – Flexible
adaption to changing business scenarios
Case study – Omnipick by TGW
Source: Company information, Roland Berger
Automatic good sortation to cope with unpredictable
demand, high service requirements and labor scarcity
D
17. 17RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Successful large-scale integration of fuel cell driven industrial trucks
in an existing production facility
3 Trends & Innovations – Backup
> Energy generation through reaction of hydrogen and oxygen
without emissions, combination with Li-Ion batteries to cover
power-peaks
> Test study showed economical successful integration of fuel
cell powered trucks into a large production plant (> 20 vehicles)
> Applicable in production environments as well as intensive
logistics services, e.g. e-commerce
Increased
system
performance
efficiency
Clean and
safe
handling
Space saving
> Elimination of battery changes
> Fast refueling (3 min) and continuous
performance level of the energy system
> Elimination of battery replacement and potentially
hazardous acids
> Clean alternative to lead-acid batteries – Suitable
for hygiene-critical industries
> No battery charging stations needed
> Space-saving hydrogen refueling infrastructure
Driving industrial trucks and tractors with fuel cell
technology – Rapid recharging and zero emissions
Case study – Fuel cells technology by Linde Material
Source: Company information, Roland Berger
Hydrogen as path to efficient, clean and compact
intralogistics
E
18. 18RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Li-Ion batteries are already successful in use as alternative drive
technology for industrial trucks and other vehicles
3 Trends & Innovations – Backup
> Provision of the entire Li-Ion value chain: batteries, charging
units, vehicles and consulting service
> High-performance energy cells for more efficiency
> Safe and enduring operation leading to especially long service
life
High
efficiency
Low
maintenance
Long battery
life
> Reliable high performance thanks to a more
constant voltage curve than lead-acid batteries
> Reduction of energy costs and CO2 emissions
> 24/7 in operation without necessity for battery
upkeeping or maintenance
> Elimination of maintenance and infrastructure
costs
> Fast and opportunity charging during breaks
> Constant performance during battery life cycle
Driving industrial trucks and tractors with Lithium-Ion
batteries – Enhanced warehouse performance
Case study – Li-Ion battery technology by Jungheinrich
Source: Company information, Roland Berger
High-performance energy cells score over traditional
lead-acid batteries with performance and fast charging
F
19. 19RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Great potential for automation, digitalization and new technologies –
Successful integration of systems, software and robotics is key
Selected expert opinions
Mid-sized companies remain conservative with regard to
digitalization. This is a poor strategy, even smaller
companies can already implement aspects such
as predictive maintenance. Market participant
Enhanced usage of collaborative
robots will drive warehouse logistics. In
the future robots will identify where they
need to support the human operators
and move there autonomous.
Market expert
Fuel cells as power technology are
already economically usable within a
large-scale production site with great
advantages through fast recharge
and reduced downtime.
Market expert
The logistics interface software (as link between
software and hardware) is of great importance.
It proves to be a clear advantage in this
respect, to provide both hardware and
software in our portfolio.
Market participant
Company's should offer a flexible
adjustment to the client's existing
software systems, ranging from
installing an entirely new system to
adding only parts of software, interfaces
or service.
Market expert
3 Trends & Innovations
Source: Company information, Market expert interviews, Roland Berger
Process availability and reduced
downtime through predictive
maintenance and usage of wear-
resistant parts is key for client
success.
Market participant
Lots of small Asian companies competing for
projects in APAC. Not yet present in Europe
but their technology is advancing and we
have to keep an eye on their development.
Market participant
20. 20RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Growth in e-commerce and retail is driving the need for omni-
channel warehouses – Autostorage solutions gaining importance
News from LogiMAT 2019 (1/4)
Source: LogiMAT 2019 (Feb 19), Company information, Roland Berger
3D, shuttle-based automated storage and retrieval
system with built-in sorting and sequencing capabilities
(battery-driven shuttles)
3D, shuttle-based automated storage and retrieval
system with built-in sorting and sequencing
capabilities (flexible and scalable)
Vanderlande ADAPTO
Knapp OSRTM shuttle Evo
3 Trends & Innovations
21. 21RB Material handling equipment study_2019_vf_Sent externally (002).pptx
News from LogiMAT 2019 (2/4)
Strong trends towards higher automation of order processing –
Improved solutions for palletizing, commissioning and item picking
Automatic, robot-based and highly-
efficient commissioning for small
items (goods-to robot)
Flexible commissioning (e.g. for drive-in
supermarkets)
Source: LogiMAT 2019 (Feb 19), Company information, Roland Berger
Fast and reliable automated
mixed case palletizing
(store-friendly)
Swisslog ItemPiQ Swisslog ACPaQ
Kardex Remstar
shop4your solution
3 Trends & Innovations
22. 22RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Software becomes key differentiator supporting high automation and
integration – Vendors with comprehensive offerings in all segments
News from LogiMAT 2019 (3/4)
Source: LogiMAT 2019 (Feb 19), Company information, Roland Berger
Software calculates best possible
stacking patterns according to stability,
loading sequence and optimal volume
use criteria
Controls all intralogistics processes
(even at multiple sites) in one intelligent
system – Modular solution that
integrates well into existing (third-party)
intralogistics landscapes
Comprehensive management
and monitoring of forklift and
driver fleet – From administration
to allocation
Knapp KiSoft pack master
SSI Schaefer logistics software WAMAS
3 Trends & Innovations
Linde connect: fleet
management software
23. 23RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Industrial trucks segment increasingly adapting Li-Ion technology –
Automation, safety and ergonomics as well as digitalization also key
Source: LogiMAT 2019 (Feb 19), Company information, Roland Berger
News from LogiMAT 2019 (4/4)
Automated parts supply and
logistics (e.g. "forklift-free
production")
Small and ergonomically optimized, Li-Ion battery
based forklift and assistant systems for increased
safety
Comprehensive
measures
improving safety
StillLiftRunner®tuggertrain
Jungheinrich ERC 2016zi forklift and zoneControl
Linde E20-E35 Roadster and
Safety Guard
3 Trends & Innovations
24. 24RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Build-up efficient and effective organization
Create transparency and systematically develop
capabilities world-wide (capability map, training, etc.)
Clear actions needed to overcome expected challenges and use
opportunities within service, software and project mgmt. business
Source: Roland Berger
Challenges & opportunities
4 Challenges & Opportunities
Continuous market & company growth
Lack of skilled employees to support growth (e.g.
sales, sales support, service engineers etc.)
Equipment modernization wave in EU & US
Installed base in EU & US rather old reaching
end-of-life; triggering modernizations/retrofits
Large available amounts of data
Ever more data available that needs to be
transformed in added-value
Increasing project complexity
Projects to gain in complexity given the higher
need of automation and integration
Become a service company
Develop strong service capabilities (field service
and modernization depart.) even towards 3rd party
Develop software & big data skills
Self-sustaining supply chains leveraging artificial
intelligence as the next gen innovation field
Install best-in class project mgmt.
Enable project mgmt. with agile methods and
strong costing expertise (also on 3rd party equip.)
Challenge
Opportunity
Review
organization
Strengthen
service
Invest in
analytics
Professionalize
project mgmt.
25. 25RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Roland Berger has gained experience within the material handling
equipment market through various projects with leading companies
Roland Berger – Material handling equipment expertise
Roland Berger with expertise in numerous topics of the material handling equipment market
Selected
Roland Berger
experience Realignment of the sales and marketing department of a multinational
material handling equipment company to face market challenges
Strategic review and feasibility study regarding positioning
for financial services
Development of CAD strategy and PLM vision for one of the world
leading provider of cargo handling solutions
✓ Redesigning financial and operational business control for the material
handling division of a multinational material handling equipment company
Developing a KPI structure and pricing strategy for a German
multinational manufacturer of material handling equipment
Roland Berger expertise
Source: Roland Berger
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26. 26RB Material handling equipment study_2019_vf_Sent externally (002).pptx
Your contacts at Roland Berger
Philipp Schmitt
Principal
Zurich, Switzerland
+41 79 808 8634
Philipp.Schmitt@rolandberger.com
Roland Berger experts
Oliver Herweg
Partner
Munich, Germany
+49 (0)160 744 8322
Oliver.Herweg@rolandberger.com
Source: Roland Berger
Lukas Schmidt
Consultant
Zurich, Switzerland
+41 79 808 8623
Lukas.Schmidt@rolandberger.com