Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Marketing for Fintech Startups

3.424 visualizaciones

Publicado el

Why Marketing is a Good Fit for Startups and How to Go About Marketing Fintech Startups

Publicado en: Marketing
  • Inicia sesión para ver los comentarios

Marketing for Fintech Startups

  1. 1. Marketing for Fintech Startups
  2. 2. pu Traditional Marketing Vs. Inbound Marketing Content Marketing Lead Nurturing Marketing Automation PR Social Media Integrated Campaigns Traditional PUSH Marketing Inbound PULL Marketing Low Customer Engagement, High Costs, Difficult to Measure Higher Customer Engagement, Lower Costs, Easy to Measure
  3. 3. Why is Marketing a Good Fit for Startups? “As a startup it’s tempting to say, I’m just going to build a great product, why should I waste my time and resources on marketing?” But......
  4. 4. Why is Marketing a Good Fit for Startups? 1. Ideas need momentum – Marketing today is much more complicated than even five years ago and startups need a strategy to spread their story 2. Marketing offers the best ROI – Every dollar invested in marketing has a triple return: a)market validation/critical early feedback b)actual customers & distribution paths c)pipeline for potential partners/employees 3. Startups need customers fast –Without marketing, startups can’t acquire clients at a rate fast enough to grow into a mature company 4. Small budgets don’t equal lack of options –Invest wisely in marketing activities to suit your budget 5. The time to build an audience is now – Always be marketing. Establishing a strong brand is the best investment a startup can make. 30% of startups fail because their management was not experienced enough to handle finances, marketing and hiring (Source: Entrepreneurial Insights)
  5. 5. Consider the Following • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads (Salesforce Marketing Automation Stats) • Adopting an inbound marketing strategy doubles the avg. website conversion rate from 6% to 12% ( • Companies who have prioritized blogging are 13x more likely to enjoy positive ROI (HubSpot State of Inbound, 2015) • Brands that create 15 blog posts per month average 1,200 new leads per month (State Of Inbound 2015) • 70% of customers prefer getting to know a company via articles rather than ads ( • Content marketing generates 3x as many leads as traditional outbound marketing, but costs 62% less (Demand Metric) • 27,000,000 pieces of content are shared daily (AOL & Nielsen Study)
  6. 6. Inbound Marketing – A Great Fit for Fintech
  7. 7. Fintech Startup Stages – Need for Marketing Seed Funding Angel Investors Series A Series B D-I-Y approach to marketing based on skillsets of founders Skills & expertise of experienced marketing professionals required to go-to-market at scale. Ideaswalla is a good fit for fintech startups at this stage who have acquired some funding and clients. VC funding in fintech investment globally grew to over $13.8 billion in 2015. India’s fintech investment grew from $247 million in 2014 to over $1.5 billion in 2015. (KPMG)
  8. 8. Ideaswalla B2B Marketing agency with proven results in financial services
  9. 9. Ideaswalla Services Marketing Strategy Creating the right strategy to define buyer personas, customer decision journeys & putting into place marketing processes to achieve goals Content Creation Building white papers, case studies, blogs, factsheets etc. to drive lead generation, customer engagement, thought leadership Lead Generation Generating qualified leads through integrated campaigns that use every element of your marketing mix Website Design We design, optimize and refresh your website content to increase lead conversion Integrated Campaigns Running integrated marketing campaigns that pull together content, digital, social & PR to generate leads PR Creation & distribution of press releases. Outreach to journalists & media. Thought-leadership & editorial articles, interviews expertise
  10. 10. Ideaswalla - How We’re Different • Experience in Financial Services – Asset Management/Fintech/Bank/Insurance • Startups Experience – Marketing Strategy, Content Creation, Email Marketing, Marketing Automation, Communications etc. • Proven Results – Delivered 20x qualified leads through marketing campaigns, managed NASDAQ bell-ringing event, got prime-time exclusive coverage of NASDAQ Times Square tower & secured national & international PR coverage • Bring best-in-class marketing processes from my experience working in USA, Europe, and Asia-Pacific regions • Flexible engagement models to choose from
  11. 11. What’s Next?