SWATI.G.PRABHU
D.O.B: 26th
February, 1989.
42/2111,Anand CHS, Near Highway Gomantak Hotel, Gandhi Nagar, Bandra- East Mumbai-51.
Mobile: +91 98212 75468 E-Mail: swati.gprabhu@gmail.com
EMPLOYMENT CHRONICLE:
Current Employer:
ZORABIAN FOODS, Mumbai KEY ACCOUNTS MANAGER Since FEB’15
General Purpose:
To develop, establish and maintain business strategies to meet organizational objectives and work on Product
Availability and Visibiltiy thus strengthening business to its potential
Roles and Responsibilities :
1. Maintaining and Responsible for growing business - Modern Trade Business of Zorabian across
Mumbai, Pune, Goa, Bangalore, Hyderabad & Delhi,
2. Handling annual sales turnover of 5+ mn from 250 Stores across the area with leading a team of 10
Sales Members.
3. Develop, influence & drive the implementation of the growth agenda in the area.
4. Effectively developing the National level startegies & plans by delivering specific action on ground of
leveraging aspects such as infrastructure, people, brands and channel
5. Managing key retailers (National Chains as well as Regional Chains) such as Nature’s Basket,
Hypercity, Food Hall, Big Bazaar, Star Bazaar, Trent WestSide, ABRL, Spars, Wellness Forever,
Heritage Stores in Hyderabad and Bangalore and Open Format Outlets with a total store count of
more than 200 Stores
6. Expand and make the Product available in New Cities across India – Nasik, Bhopal, Ahmedabad,
Bharuch, Surat & Punjab
7. Managing Distributor Partners (3 distributors) at different locations like Delhi, Hyderabad and
Bangalore contributing around 80% of MRT business in the Area.
8. Implementing business strategies with retailers for growth of General Trade.
9. Implementing Business Strategies for Online business – Big Basket, Nature’s Basket, Meat Root,
Frozone, Sea Food , Grofers & Scootsy.com
10. Create Ideas and strategies, Identify Problems and Meet Goals to grow the Business.
11. Travel to Visit Stores as and when required and ensuring good store level product placement with
sufficient shelf space.
12. Planning and executing Marketing Promotions and Offers.
13. Managing Modern Trade Sales Data Management and monitoring.
14. Review new technologies and keep the organisation at the forefront of development in digital
marketing.
15. Managing the redesign, usabilityand content of the website and devising strategies to drive online
traffic to to the brand website.
Key Initiatives :
1. Established and Increased business of Critical Business Accounts – Future Value (Big Bazaar) – 14 %
to 499 %over a span of half year.
2. Initiated Business with Regional Accounts – Heritage at Hyderabad and Bangalore, Needs – Delhi
3. Expansion of National Chains (City wise) -
 Big Bazaar – Mumbai, Bangalore, Delhi, Hyderabad, Goa, Baruch Surat, Baroda
 Hypercity – Bangalore, Delhi, Noida & Ahmedabad.
 Spars – Pune, Delhi & Hyderabad
 Foodhall – Delhi
4. Initiating Online Business – Big Basket – Pune, Ahmedabad,Delhi & Gurgaon & Grofers in Mumbai

Previous Employers:
Properties: Hotel Kohinoor Continental – Andheri, Mumbai.
Hotel Kohinoor Elite – Kurla, Mumbai.
Kohinoor Halls and Banquets – Dadar, Mumbai.
General Purpose:
To develop, establish and maintain marketing strategies to meet organizational objectives and effective
management of the marketing, advertising and promotional activities for the properties.
Roles and Responsibilities :
 Manage and coordinate all promotional activities through ATL and BTL activities.
 Develop, implement and manage Digital Marketing strategies for the organisation.
 Managing the Social Media Marketing tools – Facebook, Twitter, LinkedIn, Google + and YouTube
to raise brand awareness.
 Implemented and managed Search Marketing - paid search, SEO and PPC.
 Review new technologies and keep the organisation at the forefront of development in digital
marketing.
 Managing the redesign, usabilityand content of the website and devising strategies to drive online
traffic to to the brand website.
 Designing promotional offers flyers, brochures banners and mailers for the brand.
 Conduct market research to evaluate market conditions and requirements for existing and future
products, competitor data and customer needs.
 Generate, monitor and review monthly and quarterly report for Facebook, Twitter LinkedIn and
YouTube for measuring social media performance and Google Analytics Report for the website
 Manage Referral Marketing tools : TripAdvisor accounts for Hotel Kohinoor Continental and Hotel
Kohinoor Elite and Burrp, Zomato account for Hotel Kohinoor Continental.
 Determine and manage the marketing budget and delivering marketing activity within agreed budget.
 Identify and liaison with most lucrative trade/promotion partners for the brand.
 Handle Kohinoor Elite Club – Membership of Hotel Kohinoor Continental .
KEY INTIATIVES :
 Redesigning the website for Hotel Kohinoor Continental.
 Designing a Quick Response Code to help increase reviews at Trip Advisor Account for Hotel
Kohinoor Continental and Hotel Kohinoor Elite.
 Intiated Linkedin Marketing for Hotel Kohinoor Continental.
 Successfully launched Offers@Kohinoor Campaign - Corporate Email Marketing Strategy.
 Increased Likes on Facebook Page by 30 Percent in 9 months by carrying out various
promotional activities for the brand.
 Intiated alliance with premium banks like SBI and ICICI to promote Food and Beverages outlet.
AD IDEAS, Mumbai Marketing Executive Since May ’12 – May’13.
Roles and Responsibilities :
 Align sales targets and define strategy to achieve the set targets.
 Develop draft proposal based on customer requirements.
 In-depth analysis for the development process ensuring high Return on Investment for customers.
 Identify, establish and maintain a network of accounts, providing support and ensuring relationships
are managed
 Maintaining the key accounts of the brand.
 Identified strategy to optimise the advertising revenue.
 Comparative tracking and analysis of the media advertisement response for building marketing
strategies.
 Initiated marketing activities like trade/ scientific shows, mailings, etc.
 Elevated web site designing.
 Development & execution of Direct Mailers & SMS Campaigns.
 Develop campaigns through digital marketing strategies for the brand.
 Designing flyers, brochures and mailers for the brand.
 Enabling AD IDEAS to be above the curve through networking events
 Identify opportunities in new verticals/ industries for expansion.

Enigma Group Sales Executive May ’09 – Aug’10
Roles and Responsibilities :
 Played a major role in business development, was involved in direct marketing and client
representation.
 Achieving top line (Sales Revenue) & Bottom Line (Profit) targets and maintaining good relationship
with key customers.
 Ensuring a regular flow of business from our existing customer & meeting the targets on time.
 Maintaining professional and healthy working environment by motivating the team of eight members.
 Identifying and arranging for appropriate support and training required by the team to enhance
performance
.
SKILL ENHANCEMENT SCHEDULES
Summer Internship:
Organisation: Zee News Ltd.
Duration: May’11 – July’11
Designation: Summer Trainee.
Scope: To understand the mindset of Power Companies to advertise on News channel.
To understand the Advertising and Marketing Strategies of Power Utility Companies.
Conducted in house survey to know spends on Advertising and provided with key suggestions
to reduce the spend on Advertising
ACADEMIA
Completed Certification in ‘Lean Six Sigma: Green Belt Certification Course’ from Asian Institute of Quality
Management.
IT SKILLS: Well versed with MS Office Suite (Advance Excel, Word, and PowerPoint) and Internet
Applications.
YEAR Qualifications
INSTITUTE
BOARD/UNIVERSITY
2012 M.M.S. MET – IOM, Bandra. Mumbai University
2009 B.Sc. [I.T.]
S.I.E.S College of
Commerce and Economics
Sion
Mumbai University
2006 HSC
S.I.E.S College of
Commerce and
Economics, Sion
Maharashtra Board
2004 SSC
St.Joesph’s Convent High
School,Bandra.
Maharashtra Board

PERSONAL SKILLS
 Good Analytical skills & Multitasking abilities.
 Self motivated, Initiative with a high level of energy.
 Enjoy being a part of the team and facilitating the team members.
 Flexibility and Adaptability to changing environments as per the work