SAP NetWeaver Portal analytics: Uncover why you should analyze your portal usage, what to look for, and who may be your best option.

1. Efficient Usage Monitoring in a
160,000 User SAP Portal ]
Frank Heinrich
[ RAJEEV KAPUR
ASUG INSTALLATION MEMBER
MEMBER SINCE: 2008 [ MARCDERE LOUIS
ASUG INSTALLATION MEMBER
MEMBER SINCE: 2009
[ JILL MIKROS
ASUG INSTALLATION MEMBER
MEMBER SINCE: 2000

2. [ Agenda
 Introduction
 Background
 Learning from the Best
 What Are Your Options?
 Live Demo
 Key Learnings / Conclusions
Real Experience. Real Advantage. 2

3. [ Who I Am
 PM of the very first SAP Portal installation in Q1 2002
 PM of first 6.0 Portal installation in the US 2003/2004
 Co-founder Sweetlets
 SAP Software Partner since 2005
 Sweetlets is among 15 first beta testers of SAP
NetWeaver Portal 7.3
Real Experience. Real Advantage. 3

4. [ Some Sample Clients
Real Experience. Real Advantage. 4

5. [ Agenda
 Introduction
 Background
 Learning from the Best
 What Are Your Options?
 Live Demo
 Key Learnings / Conclusions
Real Experience. Real Advantage. 5

6. [ Opening Questions
 How big was your investment?
 How big is the actual return on your investment?
 In USD?
 In productivity?
 In positive feedback?
 In something?
 In anything?
Real Experience. Real Advantage. 6

7. [ Opening Questions
“Most portals teams don‟t collect solid numbers to estimate
the return on investment from their project. As an exception,
Dell computed annual productivity gains of $36 million from
its portal. Dell‟s ROI number comes from its standard
process improvement methodology, based on Six Sigma.”
Nielsen Norman Group,
Usability of Intranet Portals 3rd Edition
Real Experience. Real Advantage. 7

8. [ More Simple Opening Questions
 Who are your users?
 What is your most relevant content?
Real Experience. Real Advantage. 8

9. [ Who Are Your Users?
Clients!
Users
Real Experience. Real Advantage. 9

10. [ Who Are Your Users?
Clients!
Users
 You have clients!
 Treat them well and they shall reward you accordingly
 And yet, there is another client:
Real Experience. Real Advantage. 10

11. [ Who Are Your Users?
Clients!
Users
 You have clients!
 Treat them well and they shall reward you accordingly
 And yet, there is another client:
Your Boss
Real Experience. Real Advantage. 11

12. [ Who Are Your Users?
Clients!
Users
 You have clients!
 Treat them well and they shall reward you accordingly
 And yet, there is another client:
Your Boss
 Treat him/her well… you get the idea
Real Experience. Real Advantage. 12

13. [ Client Diversity
 Accept reality: no two clients are alike!
 Clients vary by:
 Company
 Department / Business Unit
 Roles / Groups / Function
 Interests
 Language
 Location
 Country
 IT Sophistication
 Their willigness to voice their opinion
 …
Real Experience. Real Advantage. 13

14. [ What is Your Most Relevant Content?
 This is YOUR view of your portal:
Real Experience. Real Advantage. 14

15. [ What is Your Most Relevant Content?
 This is your CLIENTS‘S view of your portal:
Real Experience. Real Advantage. 15

16. [ What is Your Most Relevant Content?
“While studies have shown that people are willing to scroll
to read through Web pages, if they don't find relevant
content quickly, they will be more likely to leave. Keep
your pages clean and simple. Try removing elements, and
see if your page needs them, if the page functions without
them - take them out.”
Jennifer Kyrnin,
Top 5 Most Important Web Usability Issues
Real Experience. Real Advantage. 16

17. [ Agenda
 Introduction
 Background
 Learning from the Best
 What Are Your Options?
 Live Demo
 Key Learnings / Conclusions
Real Experience. Real Advantage. 17

18. [ Learning from the Best
Top 12 Websites (United States)
 Google
 Facebook
 Youtube
 Yahoo
 Wikipedia
 Blogger
 Ebay
 Craigslist
 Bing
 Myspace
 Amazon
 Twitter
Source: Alexa - Mar 2010
Real Experience. Real Advantage. 18

19. [ Key Take Aways from Top Websites
Real Experience. Real Advantage. 19

20. [ Key Take Aways from Top Websites
 It serves a specific purpose
 People find what they are looking for
 It doesn„t have to be pretty to be popular
Purpose + Relevance = Success
Real Experience. Real Advantage. 20

21. [ Purpose
This is your call! Did you realize this?
Real Experience. Real Advantage. 21

22. [ Relevance
A
B
Real Experience. Real Advantage. 22

23. [ Relevance
A
B
Determined by your clients!
(Sorry to burst your bubble)
Real Experience. Real Advantage. 23

24. [ Portal Content vs. Budget Flow
Management Clients
You
Content
Real Experience. Real Advantage. 24

25. [ Portal Content vs. Budget Flow
Management Clients
Funding
You
Content
Real Experience. Real Advantage. 25

26. [ Portal Content vs. Budget Flow
Management Clients
Funding
You Purpose
Content
Real Experience. Real Advantage. 26

27. [ Portal Content vs. Budget Flow
Management Clients
Relevance
Funding
You Purpose
Content
Real Experience. Real Advantage. 27

28. [ Portal Content vs. Budget Flow
Feedback
Management Clients
Relevance
Funding
You Purpose
Content
Real Experience. Real Advantage. 28

29. [ Portal Content vs. Budget Flow
Feedback
Management Clients
ROI
? Relevance
Funding
You Purpose
Content
Real Experience. Real Advantage. 29

30. [ Portal Content vs. Budget Flow
Feedback
Management Clients
ROI
? Benefit Relevance
Funding
Cost
You Purpose
Content
Real Experience. Real Advantage. 30

31. [ Portal Content vs. Budget Flow
Feedback
Management Clients
ROI
? Benefit Relevance
Funding
? ?? ?
Cost
You Purpose
Content
Real Experience. Real Advantage. 31

32. [ Purpose / Relevance Matrix
high
Page
Page
Page
Purpose
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page Page
Page
Page
low
high
low
Relevance / Usage
Real Experience. Real Advantage. 32

33. [ Purpose / Relevance Matrix
high
Page
Page
Refine
Page
Purpose
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page Page
Page
Page
low
high
low
Relevance / Usage
Real Experience. Real Advantage. 33

34. [ Purpose / Relevance Matrix
high
Page
Page
Promote Refine
Page
Purpose
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page Page
Page
Page
low
high
low
Relevance / Usage
Real Experience. Real Advantage. 34

35. [ Purpose / Relevance Matrix
high
Page
Page
Promote Refine
Page
Purpose
Page
Page
Page
Page
Page
Page
Page
Don„t
Page
Page
Page
Touch
Page
Page
Page
low
high
low
Relevance / Usage
Real Experience. Real Advantage. 35

36. [ Purpose / Relevance Matrix
high
Page
Page
Promote Refine
Page
Purpose
Page
Page
Page
Page
Page
Page
Don„t Page
Dump Page
Page
Page
Touch
Page
Page
Page
low
high
low
Relevance / Usage
Real Experience. Real Advantage. 36

37. [ Favorite Portal Discussion Pitfalls
 Colors / layout
 Technology
 Navigation structure
 How to migrate old content
 Authorization concept
 …
Does he worry about colors?
Real Experience. Real Advantage. 37

38. [ Agenda
 Introduction
 Background
 Learning from the Best
 What Are Your Options?
 Live Demo
 Key Learnings / Conclusions
Real Experience. Real Advantage. 38

39. [ 160,000 User Portal – Reporting Challenges*
 Portal in production for several years with almost no usage tracking
(metrics) into what content was most used
 Over course of 3 years, portal experienced “content stall” and no
reliable way to thin out flop pages
 SAP Activity Data Collector and Portal Activity report required
significant effort to stand up and didn‟t provide all the metrics desired
 Sample requirements:
 For each designated Page/ iView object track the total # of users that accessed it
 For each designated portal page, the total # of users that accessed the specified page, within a
specified timeframe
 For each portal user, the ability to capture the total sessions for the user within a specified
timeframe
 The ability to capture grand total # of sessions of all users within a specified timeframe
 Our Customers – Departments cost centers Unites :
-> Tracking of portal accessed within a range frame (e.g. daily, monthly)
 The total # of users that accessed the portal
 The total # of users that accessed each business specific page
 Aggregated Metrics Collection
* Actual client feedback
Real Experience. Real Advantage. 39

40. [ Just The Facts Ma„am
Real Experience. Real Advantage. 40

41. [ Just The Facts Ma„am
So, what are your options?
Real Experience. Real Advantage. 41

42. [ What are your options?
 SAP Portal Activity Reports
 SAP Activity Data Collector
 Google Analytics
 Webtrends Analytics
 Omniture Analytics – Site Catalyst
 Click Stream by Sweetlets
Real Experience. Real Advantage. 42

43. [ What are your options?
Criteria: Recording
Meets SAP Standard

Reporting Capability
Recording
 Reporting Capability
MS SharePoint
 Privacy
 Meets SAP Standard
Technology
 Support, TCO
Content
Support
Privacy
Users
TCO
SAP Portal Activity Report
SAP Activity Data Collector
Google Analytics
Webtrends / Omniture / …
Click Stream by Sweetlets
Sources: Plaut IT White Paper, btexx White Paper, 8 years SAP Portal experience
Real Experience. Real Advantage. 43

44. [ 160,000 User Portal – Decision Criteria In Short
 Data must remain within corporate boundaries
 Plug and play solution with immediate results
 Minimum footprint
 Robust solution that supports 4,000 concurrent users
 Vendor with support infrastructure in place
 Solution with proven market history
Real Experience. Real Advantage. 44

45. [ Agenda
 Introduction
 Background
 Learning from the Best
 What Are Your Options?
 Live Demo
 Key Learnings / Conclusions
Real Experience. Real Advantage. 45

46. [ Live Demo
Live Demo
(Please contact marketing@sweetlets.com
if you would like to see what was shown
during the demo at the conference)
Real Experience. Real Advantage. 46

47. [ Agenda
 Introduction
 Background
 Learning from the Best
 What Are Your Options?
 Live Demo
 Key Learnings / Conclusions
Real Experience. Real Advantage. 47

48. [ Conclusions – What is Right for You?
 Google Analytics is right for you, if you have only basic
reporting needs and no privacy concerns
 If you have Webtrends / Omniture etc. in house and have
able staff at hand to make it work with your portal it is
valid option
 SAP standard tools require significant manual
configuration. No out of the box reporting. Only option if
vanilla SAP is your goal
 SAP certified Business Package Click Stream does all of
the above but comes at a cost
Real Experience. Real Advantage. 48

49. [ Key Learnings
 Discovery of what really matters
 No more wasted efforts
 Less dollars spent on irrelevant content
 Higher portal ROI
 Dedicated content for casual and advanced users
 Overall, less content makes for a more lean portal
 Optimized use of real estate
 Sweet spot for portal maintainance
 Portal monitoring can be achieved with virtually no
footprint
 Higher client satisfaction
Real Experience. Real Advantage. 49

50. [ Client Feedback on SAP EcoHub
http://ecohub.sdn.sap.com/irj/ecohub/solutions/clickstream
“This is the complete
statistical tool missing in “I very much recommend this
SAP Portal.” tool for anyone wishing to
analyze the usage of their
“This is a huge Portal.”
improvement from what
SAP provides.”
“Click Stream has a great interface and
provides us with all the reports we need for
usage reporting within our Portal. I would
certainly recommend Click Stream &
Sweetlets to anyone.”
Real Experience. Real Advantage. 50

51. [ 160,000 User Portal – Decision Criteria*
 Very flexible and overall top one for Metrics reporting requirements
 In the industry there is no other tool capable of providing what Click
Stream does in the SAP Portal for user metrics
 User friendly reporting tool and independent of SAP metrics tools
 Overall performance tested in depth and in real ive
 Best User Reporting Dashboards
 Specific features:
 Best flexible reporting capability for unique users within a specified timeframe
 Reporting capabilities for a specified time range of each designated page on a
designated object, the total # of users
 Reports on the total # of users that accessed each business page
 Best aggregated metrics dashboard
 Rapid deployment of metrics collection engine
 Capable of tracking of Users moving from page to page.
 Capable tracking total # of users per unit areas / geographical
 The ability to capture a grand total # of all users within time slots
* Actual client feedback

Real Experience. Real Advantage. 51

52. [ So, What Are Your Plans?
1st  Gather data on your portal usage
 Analyze recorded data
 Evaluate results
Real Experience. Real Advantage. 52

53. [ So, What Are Your Plans?
1st  Gather data on your portal usage
 Analyze recorded data
 Evaluate results
2nd  Make educated decisions…
based on proof!
Real Experience. Real Advantage. 53

54. [ So, What Are Your Plans?
1st  Gather data on your portal usage
 Analyze recorded data
 Evaluate results
2nd  Make educated decisions…
based on proof!
3rd  Repeat again and again…
Real Experience. Real Advantage. 54

55. [
 Thank you for participating.
Please remember to complete and return your
evaluation form following this session.
For ongoing education on this area of focus, visit the Year-
Round Community page at www.asug.com/yrc
]
[ SESSION CODE:
2610
Real Experience. Real Advantage. 55