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Organizational Behavior.pptx

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Organizational Behavior.pptx

  1. 1. Cognitive Dissonance Theory It is a theory in social psychology first proposed by Leon Festinger. Definition Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors.
  2. 2. In simple terms it is “inconsistency” For Example When people smoke “Behavior” and they know that smoking causes cancer “Cognition” they are in state of cognitive dissonance. A cognition is a piece of knowledge such as a thought and attitude. We ask our kids to do a lot of things which even we don’t do. Causes of cognitive dissonance It include being forced to comply with something against their beliefs, having to decide between different choices and having to put effort into the goal.
  3. 3. Effects of cognitive dissonance It can affect people in a wide range of ways. The internal discomfort and tension of cognitive dissonance could contribute to stress or unhappiness. People who experience dissonance but have no way to resolve it may also feel powerless or guilty. Factors to reduce cognitve dissonace  The importance of elements creating dissonance  The degree of influence that individuals believes they have over the elements  Rewards that may be involved in dissonance  Changing the behavior: One can stop smoking  Changing thoughts: Smoking is not that bad  Ignoring thoughts: I don’t care
  4. 4.  Changing their actions: This involves changing behavior so it matches a person’s beliefs. Where a full change is not possible, a person could make compromises. For instance, a person who cares about the environment but works for a company that pollutes might advocate for change at work, if they cannot leave their job.  Changing their perception of the action: If a person cannot or does not want to change the behavior or beliefs that cause dissonance, they may view the behavior differently instead. For example, a person who cannot afford to buy from sustainable brands might forgive themselves for this and acknowledge that they are doing the best they can.

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