1. THE DIGITAL ECONOMY
How to prepare for opportunities presented by the
NBN

2. INTRODUCTION
2
Fergal Coleman
Director of Symphony3
Twitter: @Symphony3Think
Email: fcoleman@symphony3.com
LinkedIn: au.linkedin.com/in/fergalcoleman/
www.digitalhume.com.au

3.  Introduction
 The NBN
 Using the NBN - The Digital Economy
 How digital is your business?
 How does your business need to change?
 Conclusion and Next Steps
AGENDA
3
DIGITAL AGRICULTURE ECONOMY

4.  The National Broadband Network (NBN) is an upgrade to the existing
telecommunications network. It provides the infrastructure for affordable, high-speed
internet and phone access for all Australians, regardless of where you live or work.
However, the NBN is much more than faster internet.
INTRODUCTION TO THE NBN
4
DIGITAL AGRICULTURE ECONOMY
The NBN has helped many businesses
already discover cost savings and
higher productivity in ways never
imagined. Learn more the NBN for
Business page by visiting
http://www.nbnco.com.au/nbn-for-
business/index.html
http://www.youtube.com/watch?v=JU-
zIEkGJps
Learn More

5. WHAT DOES THE NBN MEAN?
5
DIGITAL AGRICULTURE ECONOMY
• Faster… much, much, faster
The NBN will provide 93 per cent of households
broadband speeds of up to 100 megabits per second
(Mbps), or about 28 times faster than most people
experience today. The remaining premises (seven per
cent) will be connected via a combination of wireless and
satellite technologies providing peak speeds of at least
25 Mbps.
• More reliable
• Ubiquitous

6. HOW FAST?
6
DIGITAL AGRICULTURE ECONOMY

7. Future Proofing
Google Fiber
here, and
Singapore
building this
FUTURE PROOFING

8. IT’S ABOUT BEING GLOBALLY COMPETITIVE

9. WHEN WILL I GET IT?
9
DIGITAL AGRICULTURE ECONOMY

10. NBN Co - Layer 2 Ethernet Access Network Wholesaler
RetailWholesale
Retail service
provider
Retail service
provider
Retail service
provider
Retail service
provider
Wholesaler/Aggregator
WHEN WILL I GET IT?NBNco IS A WHOLESALER

11. These Service Providers had a signed WBA as at 30 August 2012

12. HOW MUCH WILL IT COST?
12
DIGITAL AGRICULTURE ECONOMY
Pricing: http://www.bit.com.au/Guide/312738,nbn-prices-the-cheapest-plans-from-14-providers-compared.aspx

13. HOW MUCH WILL IT COST? (slide courtesy of NBNco)
13
Price
Speed & Functionality
$TBC
High Capacity,
Complex functionality
& enterprise grade
service levels
Sub $100 p/m
(wholesale cost)
Basic speeds &
functionality
Starting from
$200 p/m
(wholesale cost)
Committed information rates,
symmetric speeds, traffic classes
& service level options

14. Health
•Tele-medicine
•Tele-care
•Video
Consultations
•Monitoring
•Records
Education
•Virtual
Classroom
•Collaboration
•Access
•Research
Community
•Government
•Social
Inclusion
•Participation
•Comms
•Regional
Development
Business
•Tele-working
•Cloud Services
•Flexible
Workforce
•Collaboration
Entertainment
•Social TV
•Video on
Demand
•IPTV
•Games
•Video
Conferencing
Layer 2
National Broadband Network
BUILDING CROSS INDUSTRY INFRASTRUCTURE (Slide Courtesy of NBNco)

15. THE DIGITAL ECONOMY: IT’S WHAT WE DO WITH THE PIPES!

16. The Digital Economy is about better
lives!
The eight National 'Digital Economy Goals' focus on the areas of:
• Online participation by Australian households (Digital Divide)
• Online engagement by Australian businesses and not-for-profit
organisations
• Smart management of our environment and infrastructure
• Improved health and aged care
• Expanded online education
• Increased teleworking
• Improved online government service delivery and engagement
• Greater digital engagement in regional Australia.
THE DIGITAL ECONOMY

17. The NBN will benefit your family in the following ways:
INTRODUCTION TO THE DIGITAL ECONOMY – BENEFITS TO YOU
17
DIGITAL AGRICULTURE ECONOMY
Health
•Tele-medicine
•Tele-care
•Video
Consultations
•Monitoring
•Records
Education
•Virtual
Classroom
•Collaboration
•Access
•Research Community
•Government
•Social
Inclusion
•Participation
•Comms
•Regional
Development
Business
•Tele-working
•Cloud Services
•Flexible
Workforce
•Collaboration
Entertainment
•Social TV
•Video on
Demand
•IPTV
•Games
•Video
Conferencing

18. DIGITAL DISRUPTION

19. The Digital Economy is about better
lives!
THE DIGITAL ADVANTAGE
Credit: Cap Gemini Consulting ‘ The
Digital Advantage: How digital leaders
outperform their peers in every industry’

20. The Digital Economy is about better
lives!
Where is your business?
• Beginner
• Fashionista
• Conservative
• Digerati
Are you using technology well?
Are you changing other aspects of
your business?
Do you need to change?
WHAT QUADRANT IS YOUR BUSINESS IN?

21. The Digital Economy is about better
lives!
ARE YOU WAITING FOR NBN? DON’T

22. The Digital Economy is about better
lives!
DO YOU NEED TO CHANGE YOUR BUSINESS MODEL/PROCESSES?

23. DATA IS A MAJOR ASSET: ARE YOU USING IT?
23
DIGITAL AGRICULTURE ECONOMY

24. ARE YOU WHERE YOUR CUSTOMERS ARE?
24
DIGITAL AGRICULTURE ECONOMY

25. DO YOU UNDERSTAND HOW YOUR CUSTOMER NOW BUYS?
25
DIGITAL AGRICULTURE ECONOMY
Listening Talking
Supporting Collaborating

26. HOW GOOD IS YOUR CONTENT
26
DIGITAL AGRICULTURE ECONOMY

27. THE WORLD IS MOBILE: ARE YOU?
27
DIGITAL AGRICULTURE ECONOMY

28. THE WORLD IS MOBILE: ARE YOU?ARE YOU USING THE CLOUD TO CUT COSTS, IMPROVE FLEXIBILITY AND
COLLABORATE

29. • How can your business processes by changed to
take advantage of digital technologies?
• What can your business better engage customers?
Find new customers?
• How can you use the cloud?
QUESTIONS FOR CONSIDERATION

30. • Commit to doing three things as a
result of today’s talk.
• Tell the person beside you what
you are going to do and by when.
WHAT ARE YOU GOING TO DO (STARTING TOMORROW!)

31. • The NBN is a game changer
• But the digital economy involves a
lot more
• Don’t wait!
• Embrace new technologies but
ensure you change all aspects of
your business (culture, processes,
skills mix)
CONCLUSION

32. THANK YOU!
32
Fergal Coleman
Director of Symphony3
Twitter: @Symphony3Think
Email: fcoleman@symphony3.com
LinkedIn: au.linkedin.com/in/fergalcoleman/
www.digitalhume.com.au