1. Local Gov 2.0
How Council Can Use Social Media
MATERNAL HEALTH COMMUNITY ENGAGEMENT YOUTH SERVICES ECONOMIC DEVELOPMENT
Alerts • Connect with industry
• Online support for new mothers • Promote events and activities
• Flexible knowledge sharing
• Checkups for newborns • Connect isolated young people
• Tell us what you like and don’t like? • LinkedIn profiles, pages and groups
• Immunisation information • User generated content (videos)
• Online engagement and crowdsourcing • Run webinars
• Parenting tips
• Map ideas for others to see • Use Twitter # at conferences
• Vote on ideas
EMERGENCY MANAGEMENT
• Emergency preparation
• Emergency updates and notifications as happens
• Syndicate and share emergency agency content
• Listen to community updates and concerns
COMMUNICATIONS DEPARTMENT • Recovery collaboration and information
CULTURALLY AND LINGUISTICALLY DIVERSE • Engage directly and
immediately with the public LISTENING POST
• Reach time-poor people
• Listen to the community
• Two way conversation LIBRARIES
• What are the community talking
• Present visual representations of services about to each other?
(animations, infographics) • What issues are they interested • Virtual bookclubs
• Create videos in different languages in or upset about? • Children’s story time on YouTube
• Use Google translate • Local history channel
• Record talks and workshops
MAYOR’S BLOG
Communicate
directly with
stakeholders
INTERNAL COLLABORATION / wikis
• Social media centre CUSTOMER SERVICE
ARTS CENTRE • Engage employees Service Requests
• Find new employees Live chat
• Guided gallery tours • What are you working on? • Crowdsourcing to improve the community
• Advertise and promote events on • Solve problems and share expertise • Allow the community to submit service requests
Facebook/Twitter • Collaborate on projects across departments • With location, description (e.g. pothole), photos
• Event photos and videos • Connect employees in the field • Council fixes problem and notifies
• Online bookings • Have fun! community via web/app
CEO BLOG • Adopt an asset
EXTERNAL COLLABORATION
- Video blogs
SPORTS AND LEISURE • Partner with external stakeholders on - Accessibility to senior
projects using wikis and microblogging tools management
• Scan links to exercise tips and videos Fix my issue
- Two way communication
> Golf - how to play the hole
Web Updates Mapped
> Gym – how to use the gym equipment
• Tweet timetables for classes and EVENTS
pool availability
• Provide content, updates x-mas Pothole
concert • Twitter stream #
and offers via Facebook (e.g. Tweet Santa at Christmas carols!)
• Treasure hunts at events
• Promote special offers from vendors
• Advertise events
Organisational Building Blocks
PEOPLE DATA & INFORMATION STANDARDS & POLICIES TECHNOLOGY FINANCE
What to use (Some suggestions)
Leadership Customer interactions Social media policy Budget
Culture database Response guide Facebook Twitter Ning Blogs: Tumblr Wordpress - for technology
Skills + Training Risk managment - for people
Change management Analytics GotoMeeting Ideascale Ushahidi SproutSocial Skype Live chat Wikis - for process
Apps QR codes
How to Act?
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Do Don’t WITH THANKS TO:
Be responsible Be timely Post when angry, tired City of Kingston and City of Yarra, Brimbank City Council,
Be transparent Be yourself or inebriated Macedon Ranges Shire Council
www.symphony3.com/localgov20
Be professional Share organisational secrets
Post content that is
Want your own branded version of this infographic? @symphony3think
Add value Contact Symphony3
disrespectful of anyone
» Is this of value to the community?
Be dishonest
» Will my audience understand it?
Be political
» Does it solve a problem?