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Local Gov 2.0
                                                                                                                      How Council Can Use Social Media

MATERNAL HEALTH                                                                                             COMMUNITY ENGAGEMENT                                   YOUTH SERVICES                                                      ECONOMIC DEVELOPMENT

                                                                                                                               Alerts                                                                                                        •   Connect with industry
       •   Online support for new mothers                                                                                                                                 • Promote events and activities
                                                                                                                                                                                                                                             •   Flexible knowledge sharing
       •   Checkups for newborns                                                                                                                                          • Connect isolated young people
                                                                                                              •   Tell us what you like and don’t like?                                                                                      •   LinkedIn profiles, pages and groups
       •   Immunisation information                                                                                                                                       • User generated content (videos)
                                                                                                              •   Online engagement and crowdsourcing                                                                                        •   Run webinars
       •   Parenting tips
                                                                                                              •   Map ideas for others to see                                                                                                •   Use Twitter # at conferences
                                                                                                              •   Vote on ideas



                                                                                                                                                                                                                                               EMERGENCY MANAGEMENT
                                                                                                                                                                                                                                                       •   Emergency preparation
                                                                                                                                                                                                                                                       •   Emergency updates and notifications as happens
                                                                                                                                                                                                                                                       •   Syndicate and share emergency agency content
                                                                                                                                                                                                                                                       •   Listen to community updates and concerns
                                                                                                                                 COMMUNICATIONS DEPARTMENT                                                                                             •   Recovery collaboration and information
CULTURALLY AND LINGUISTICALLY DIVERSE                                                                                              • Engage directly and
                                                                                                                                     immediately with the public            LISTENING POST
                                                                                                                                   • Reach time-poor people
                                                                                                                                                                               • Listen to the community
                                                                                                                                   • Two way conversation                                                                          LIBRARIES
                                                                                                                                                                               • What are the community talking
      • Present visual representations of services                                                                                                                               about to each other?
        (animations, infographics)                                                                                                                                             • What issues are they interested                         •   Virtual bookclubs
      • Create videos in different languages                                                                                                                                      in or upset about?                                      •   Children’s story time on YouTube
      • Use Google translate                                                                                                                                                                                                             •   Local history channel
                                                                                                                                                                                                                                         •   Record talks and workshops

                                                                                                                                                                                              MAYOR’S BLOG
                                                                                                                                                                                                      Communicate
                                                                                                                                                                                                      directly with
                                                                                                                                                                                                      stakeholders

                                                                                                                            INTERNAL COLLABORATION                              / wikis

                                                                                                                           •   Social media centre                                            CUSTOMER SERVICE
                     ARTS CENTRE                                                                                           •   Engage employees                                                                                                            Service Requests
                                                                                                                           •   Find new employees                                              Live chat
                         • Guided gallery tours                                                                            •   What are you working on?                                                                                            • Crowdsourcing to improve the community
                         • Advertise and promote events on                                                                 •   Solve problems and share expertise                                                                                  • Allow the community to submit service requests
                           Facebook/Twitter                                                                                •   Collaborate on projects across departments                                                                          • With location, description (e.g. pothole), photos
                         • Event photos and videos                                                                         •   Connect employees in the field                                                                                       • Council fixes problem and notifies
                         • Online bookings                                                                                 •   Have fun!                                                                                                             community via web/app
                                                                                                                                                                                              CEO BLOG                                             • Adopt an asset
                                                                                                                           EXTERNAL COLLABORATION
                                                                                                                                                                                                   - Video blogs
 SPORTS AND LEISURE                                                                                                         • Partner with external stakeholders on                                - Accessibility to senior
                                                                                                                              projects using wikis and microblogging tools                           management
    • Scan links to exercise tips and videos                                                                                                                                                                                                                             Fix my issue
                                                                                                                                                                                                   - Two way communication
       > Golf - how to play the hole
                                                                                                                                                                                                                                                 Web Updates Mapped
       > Gym – how to use the gym equipment
    • Tweet timetables for classes and                                                                                                                                       EVENTS
      pool availability
    • Provide content, updates                                                                                                                          x-mas                                                                                                                 Pothole
                                                                                                                                                       concert                   • Twitter stream #
      and offers via Facebook                                                                                                                                                        (e.g. Tweet Santa at Christmas carols!)
                                                                                                                                                                                 • Treasure hunts at events
                                                                                                                                                                                 • Promote special offers from vendors
                                                                                                                                                                                 • Advertise events



  Organisational Building Blocks
           PEOPLE             DATA & INFORMATION                                                        STANDARDS & POLICIES                                                              TECHNOLOGY                                                                             FINANCE

                                                                                                                                                                                 What to use (Some suggestions)
       Leadership             Customer interactions                                                        Social media policy                                                                                                                                                    Budget
           Culture                  database                                                                Response guide                  Facebook        Twitter                                                   Ning    Blogs:         Tumblr          Wordpress        - for technology
     Skills + Training                                                                                      Risk managment                                                                                                                                                      - for people
   Change management                Analytics                                                                                              GotoMeeting        Ideascale            Ushahidi         SproutSocial         Skype         Live chat           Wikis               - for process

                                                                                                                                                                                        Apps                  QR codes



   How to Act?
                                                ....................................................




      Do                                                                                               Don’t                                    WITH THANKS TO:
      Be responsible         Be timely                                                                 Post when angry, tired                   City of Kingston and City of Yarra, Brimbank City Council,
      Be transparent         Be yourself                                                               or inebriated                            Macedon Ranges Shire Council
                                                                                                                                                                                                                                        www.symphony3.com/localgov20
      Be professional                                                                                  Share organisational secrets
                                                                                                       Post content that is
                                                                                                                                                Want your own branded version of this infographic?                                                             @symphony3think
      Add value                                                                                                                                 Contact Symphony3
                                                                                                       disrespectful of anyone
      » Is this of value to the community?
                                                                                                       Be dishonest
      » Will my audience understand it?
                                                                                                       Be political
      » Does it solve a problem?

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Local gov-2.0-pdf-vector

  • 1. Local Gov 2.0 How Council Can Use Social Media MATERNAL HEALTH COMMUNITY ENGAGEMENT YOUTH SERVICES ECONOMIC DEVELOPMENT Alerts • Connect with industry • Online support for new mothers • Promote events and activities • Flexible knowledge sharing • Checkups for newborns • Connect isolated young people • Tell us what you like and don’t like? • LinkedIn profiles, pages and groups • Immunisation information • User generated content (videos) • Online engagement and crowdsourcing • Run webinars • Parenting tips • Map ideas for others to see • Use Twitter # at conferences • Vote on ideas EMERGENCY MANAGEMENT • Emergency preparation • Emergency updates and notifications as happens • Syndicate and share emergency agency content • Listen to community updates and concerns COMMUNICATIONS DEPARTMENT • Recovery collaboration and information CULTURALLY AND LINGUISTICALLY DIVERSE • Engage directly and immediately with the public LISTENING POST • Reach time-poor people • Listen to the community • Two way conversation LIBRARIES • What are the community talking • Present visual representations of services about to each other? (animations, infographics) • What issues are they interested • Virtual bookclubs • Create videos in different languages in or upset about? • Children’s story time on YouTube • Use Google translate • Local history channel • Record talks and workshops MAYOR’S BLOG Communicate directly with stakeholders INTERNAL COLLABORATION / wikis • Social media centre CUSTOMER SERVICE ARTS CENTRE • Engage employees Service Requests • Find new employees Live chat • Guided gallery tours • What are you working on? • Crowdsourcing to improve the community • Advertise and promote events on • Solve problems and share expertise • Allow the community to submit service requests Facebook/Twitter • Collaborate on projects across departments • With location, description (e.g. pothole), photos • Event photos and videos • Connect employees in the field • Council fixes problem and notifies • Online bookings • Have fun! community via web/app CEO BLOG • Adopt an asset EXTERNAL COLLABORATION - Video blogs SPORTS AND LEISURE • Partner with external stakeholders on - Accessibility to senior projects using wikis and microblogging tools management • Scan links to exercise tips and videos Fix my issue - Two way communication > Golf - how to play the hole Web Updates Mapped > Gym – how to use the gym equipment • Tweet timetables for classes and EVENTS pool availability • Provide content, updates x-mas Pothole concert • Twitter stream # and offers via Facebook (e.g. Tweet Santa at Christmas carols!) • Treasure hunts at events • Promote special offers from vendors • Advertise events Organisational Building Blocks PEOPLE DATA & INFORMATION STANDARDS & POLICIES TECHNOLOGY FINANCE What to use (Some suggestions) Leadership Customer interactions Social media policy Budget Culture database Response guide Facebook Twitter Ning Blogs: Tumblr Wordpress - for technology Skills + Training Risk managment - for people Change management Analytics GotoMeeting Ideascale Ushahidi SproutSocial Skype Live chat Wikis - for process Apps QR codes How to Act? .................................................... Do Don’t WITH THANKS TO: Be responsible Be timely Post when angry, tired City of Kingston and City of Yarra, Brimbank City Council, Be transparent Be yourself or inebriated Macedon Ranges Shire Council www.symphony3.com/localgov20 Be professional Share organisational secrets Post content that is Want your own branded version of this infographic? @symphony3think Add value Contact Symphony3 disrespectful of anyone » Is this of value to the community? Be dishonest » Will my audience understand it? Be political » Does it solve a problem?