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Symplicit - Why UX Matters

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Symplicit - Why UX Matters

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We know what it's like trying to persuade others that including user experience research in your projects is the right thing to do – so we've put together some slides to help you convince the right people.

We know what it's like trying to persuade others that including user experience research in your projects is the right thing to do – so we've put together some slides to help you convince the right people.

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Symplicit - Why UX Matters

  1. 1. Why UX Matters www.symplicit.com.au
  2. 2. So, why is the user experience (UX) so important?
  3. 3. Because everyday
  4. 4. Because everyday, no matter who you are
  5. 5. Because everyday, no matter who you are, you experience things.
  6. 6. Some are good.
  7. 7. Some are bad.
  8. 8. The bad ones really stick with you.
  9. 9. The bad ones really stick with you, and they really get you talking.
  10. 10. No-one wants to be that company being talked about
  11. 11. No-one wants to be that company being talked about, for all the wrong reasons.
  12. 12. Good experiences…
  13. 13. Good experiences… Well, they stick with you too.
  14. 14. Good experiences… They make you sing.
  15. 15. Customers that are happy
  16. 16. Customers that are happy, are loyal to your brand.
  17. 17. Customers that are happy, refer your brand to others.
  18. 18. Customers that you’ve made feel special…
  19. 19. Customers that you’ve made feel special, that know you’ve thought about them in a meaningful way…
  20. 20. …are your customers for life.
  21. 21. So if you’re creating an experience for your customers
  22. 22. So if you’re creating an experience for your customers, start by deciding how you want to make them feel about your brand.
  23. 23. Not what technology you’ll deliver
  24. 24. Not what technology you’ll deliver, or how you’ll meet internal KPI’s
  25. 25. Not what technology you’ll deliver, or how you’ll meet internal KPI’s, or how you can convert customers.
  26. 26. Think about experiences that might make their lives that little bit easier.
  27. 27. Think about experiences that might save them time and effort.
  28. 28. Think about experiences that might pleasantly surprise them.
  29. 29. Think about experiences that might amaze them.
  30. 30. If you start by dening the experience you want your customers to have with your product
  31. 31. If you start by dening the experience you want your customers to have with your product, the rest will follow.
  32. 32. Why?
  33. 33. Because happy customers
  34. 34. Because happy customers, are loyal customers.
  35. 35. It’s that simple.
  36. 36. So what makes a great user experience?
  37. 37. So what makes a great user experience? Well…
  38. 38. So what makes a great user experience? Well… it’s different for everyone.
  39. 39. So what makes a great user experience? Well… it’s different for everyone. Sorry!
  40. 40. But it’s important to remember…
  41. 41. But it’s important to remember, that you…
  42. 42. But it’s important to remember, that you are not your users.
  43. 43. Don’t assume you know what they want.
  44. 44. Don’t assume you know what they want, or what they need.
  45. 45. Don’t assume you know what they want, or what they need, or what makes them ‘tick’.
  46. 46. How do you dene a great experience?
  47. 47. How do you dene a great experience? Simple!
  48. 48. Get intimate with your users.
  49. 49. Talk to them.
  50. 50. Talk to them. Watch them use your product.
  51. 51. Talk to them. Watch them use your product. Visit their home or ofce.
  52. 52. Talk to them. Watch them use your product. Visit their home or ofce. Follow their daily tasks.
  53. 53. Only then will you know what you need to create great experiences.
  54. 54. Only then will you know what you need to create great experiences, because users will show you…
  55. 55. Only then will you know what you need to create great experiences, because users will show you, through their habits…
  56. 56. Only then will you know what you need to create great experiences, because users will show you, through their habits, their behaviour…
  57. 57. Only then will you know what you need to create great experiences, because users will show you, through their habits, their behaviour, the way they live and the way they talk.
  58. 58. Your users and customers will teach you.
  59. 59. Your users and customers will teach you. So pay attention!
  60. 60. Listen.
  61. 61. Listen. Observe.
  62. 62. Listen. Observe. Notice.
  63. 63. Listen. Observe. Notice. You’ll start to understand
  64. 64. Listen. Observe. Notice. You’ll start to understand what makes great user experience!
  65. 65. Why UX Matters www.symplicit.com.au

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