A useful infographic from Symrise North America on the United States Latino population. This infographic features demographics, geographic distribution, cultural values, and food and beverage implications. Looking for more content like this? Visit http://in-sight.symrise.com For more information contact Symrise NA (dylan.thompson@symrise.com).

1. HISPANIC
POPULATION IN US
BIGGEST ETHNIC GROUP IN THE U.S.
GEOGRAPHIC DISTRIBUTION
20.6
MILLION
CONCENTRATED
IN MAJOR
METROPOLITAN
AREAS
4.7 MILLION
18.2
MILLION
7 MILLION

2. 50 MILLION
IN 2010
40%
GROWTH
POPULATION
HISPANIC BLACKS
ASIANS
US MINORITY GROUPS
U.S. RESIDENTS
1IN 6ARE HISPANIC
HISPANIC ORIGIN
27%
MEXICAN
MEXICAN AMERICAN
4%
PUERTO RICAN
CUBAN
DOMINICAN
CENTRAL
AMERICAN
SOUTH AMERICAN
32%
10% 18%
6%
9%

3. DEMOGRAPHICS – 2013
# OF PEOPLE
IN HOUSEHOLD
1
2
5
6 &
UP
4 3
BORN IN THE US
61% 39%
MOVED HERE
MARITAL STATUS
MARRIED
SINGLE
SEPARATED / DIVORCED
LIVING
WITH
PARTNER
WIDOWED
EDUCATION EMPLOYMENT
STATUS
GRADE SCHOOL
SOME HIGH SCHOOL
HIGH SCHOOL GRADUATE
SOME COLLEGE, BUT NO DEGREE
TRADE OR TECHNICAL SCHOOL
GRADUATED FROM 2-YEAR COLLEGE
GRADUATED FROM 4 OR 5 YEAR COLLEGE
POST GRADUATE DEGREE
WORK FULL-TIME
WORK PART-TIME
SELF-EMPLOYED / BUSINESS OWNER
FULL-TIME HOMEMAKER
RETIRED
STUDENT, NOT EMPLOYED
CURRENTLY UNEMPLOYED
UNABLE TO WORK/DISABLED
0 5 10 15 20 25 30 0 10 20 30 40 50

4. HOUSEHOLD INCOME
$100,000 & UP
$80,000 & UP
$70,000 & UP
$60,000 & UP
$50,000 & UP
$40,000 & UP
$30,000 & UP
$20,000 & UP
10,000 & UP
LESS THEN 10000
PREFER NOT TO STATE
0 5 10 15 20
LEVEL OF ACCULTURATION
BICULTURAL
UNACCULTURATED ACCULTURATED

5. KEY VALUES AND IMPACT ON FOOD
SHARING
FOR A LATINO COOK, THE BEST
REWARD IS SEING OTHERS ENJOY
THEIR FOOD
PRIDE
LATINOS FIND PRIDE IN BEING
A GOOD COOK
LOVE
COOKING IS NURTURING
IDENTITY
COOKING IS A PART
OF LATINOS’ DNA
TRADITION
COOKING AS A CELEBRATION
OF LATINO CULTURE
DELICIOUSNESS
ONE OF THE MAIN DRIVERS
FOR LATINOS WHEN IT
COMES TO FOOD

6. TOP HISPANIC CUISINE INGREDIENTS
TOMATO PARSLEY BEANS RICE
ONION AVOCADO CORN CHIPOTLE
PEPPER CHEESE CHILI LIME
CABBAGE GARLIC ORANGE TOMATILLO

7. CULTURAL VALUES
HOSPITALITY & HELPFULNESS
AUTHENTICITY
PROTECTION
OF LOVED ONES
SELF-RELIANCE
always inspiring more…
SENSE OF DUTY
STRONG WORK ETHIC
LIFE ENJOYMENT
RELATIONSHIPS
INTEGRITY
LIFE-LONG LEARNING