Integrated Marketing Services Integrated Customer Managed Integrated Marketing Response Manpower Brand Design &Communication Management Services Activation Content (IMC) (CRM) (MMS) (IBA) Verticals Venue 3rd Party GuestSelection & Procurement CoordinationSuggestion Artist Event management & Thematic DecoFabrication Entertainment CommunicativeTechnical Post Event Deco (BrandSolutions Analysis Collaterals) Channel Partners End Customers Enterprise Mid Market Client Distributor SMBs SOHO Large tech conferences, Product launches, Exhibitions & Channel launches, Tradeshows, Focused seminars for CIOs / IT Pros / Events Multi-disti offsite Channel trainings, Channel meets Developers, Academia events, International Offsites Business Loyalty programs, Loyalty programs, Reward programs, Profiling, Lead generation, Reward programs for high- reward programs, touch accounts, Marketing campaigns, Case studies on Enhancement Contests, Channel schemes contests high-touch account success stories Services Supporting Servicesand in-house Resources Software Graphic Design Content Writing Database & Expertise Development

2. We are a versatile firm with a 360 degree outlook on services and products related to branding,
marketing, advertising and communication.We are growing with achievement and recognition with
our proven capabilities and work, along with satisfied and drawn towards clientele.
Our varied approach advances towards the following aspects :-
 Brand Strategies
 Channel Marketing
 Brand Promotions
 Event Management
 Exhibition Management
 OOH
 Brand Merchandise
 POP Production
 Design & Copy
 Video Production
 Media Buying, Selling & Planning
 Public Relations
 Digital Marketing : Social Media, Search Engine Strategies, Link Building, Local Search, PPC, Content
Creation, and Conversion
 Website Design & Management
 Response Center / Call Center
 Technology Integration – Application development on multiple platforms (Operating Systems)

3. Integrated
Marketing
Services (IMS)
Customer
Response
Management
(CRM)
Managed
Manpower
Services
(MMS)
Interactive
Brand
Promotions
(IBP)
Design, Copy
& Content
(DCC)
Verticals

4. Venue Selection
& Suggestion
3rd Party
Procurement
Guest /
Audience
Coordination
App / Game
Development
Media Planning
/ Barter
Marketing
Strategies
Event /
Exhibition
Fabrication
Artist
management &
Entertainment
Thematic Deco
Technical
Solutions
Print Solutions
Channel
Marketing
Services
Research &
Development
Augmented
Reality
Marketing
Integrations
Mystery
Shopping

5. Client Distributor
Enterprise
Mid Market
SMBs
SOHO
Channel Partners End Customers
Multi-disti offsite
Channel launches,
Channel trainings, Channel meets
Large tech conferences, Product launches, Exhibitions &
Tradeshows, Focused seminars for CIO's / IT Pros /
Developers, Academia events, International Offsites
Loyalty programs,
reward programs,
contests
Loyalty programs, Reward programs,
Contests, Channel schemes
Profiling, Lead generation, Reward programs for high-
touch accounts, Marketing campaigns, Case studies on
high-touch account success stories
Events
Business
Enhancement
Services
ContentWriting
Software
Development
Graphic Design
Supporting Services
and in-house
Resources & Expertise
Database

6. Dealer meets in over 50 cities within a timeframe of 2 months to engage
with channel partners across the length and breadth of the country.
Challenges included managing logistics in multiple cities to provide a high
quality, zero error experience
Grand award night for a leading insurance company, the challenge was
to break the monotony of the usual stage designs as it involved the
presence of their CXO’s.
Channel meets in 12 cities to convey new business propositions and
engage the audience.The biggest challenge was to manage an average
crowd of 5000 pax / event and then choosing an appropriate outdoor
location.

7.  Sound
 Crown IT 12000 HD /
5000 HD / Labgroupen /
 Mackie SRM 450 / Martin F12 / RCF ART Speakers
 JBL VRX 932 – Line Array with JBL 918 Base
 JBL Vertec 4889 line array system
 Amplification
 Crown IT 12000 HD /
5000 HD / Labgroupen
 Audio Mixer
 Yamaha M7CL-48 /
Yamaha LS9-32
Soundcraft / Midas
 Microphone
 Shure / Sennheiser UHF
wireless hand
& Lapel Mic
 Processor
 Klark Technique
DBX Processor
 Wedges & Monitor
 JBL VRX915M
RCF – NX 12- SMA
 DJ System
 Pioneer CDJ1000MK3
Denon - DN S3700

8.  Moving Heads /Wash / Beam
 Scanner
 Follow Spots
 LED Block / Palco
 LED Par / LED Wash
 Profile / Fresnel
 Strobe
 Smoke / Haze
 Par 64
 City Colour (Outdoor Lighting)
 Aveolite Console
 SGM Console

9.  LEDWall
 For indoor we use 4 mm and 6 mm pixel pitchVideoWall. For Outdoor we use 10 mm and 12 mm pixel pitch. Different signal
resources input are acceptable, such asTV, HDTV,SVideo, NTSC/PAL, DVI,VGA, SDI and HD-SDI
 Projectors
 BARCO
 PANASONIC
 CHRISTIE
 HITACHI
 SHARP
▪ From 2000 Lumens to 15000 Lumens,
From SVGA to HDTV resolution,
From LCD to Single chip DLP to 3 chip DLP, We have complete range of Projectors to suit your requirement.
 Watch-Outs
 The giant screen size is 48 Feet X 12 Feet with one single image.
 We will create breathtaking presentation on a huge backdrop by combining multiple projectors.
 You can unveil the product with animated backdrop behind and laser show running in the front, simultaneously unveiling your product.
 Plasma / LCDTV
 19” LCDTV
 32” LCDTV
 42” LCDTV / Plasma Monitor
 50” Plasma Monitor
 65” Plasma Monitor

10.  As we realize that the advertising industry is moving on and so are the ways in which it is being incorporated to reach out to the target audience. In this competition, a
brand to survive has to grab attention and stand out amongst the rest. Augmented Reality being our forte, we have taken the whole digital and advertising experience
to new dimensions. Being a leading Integrated Marketing Communication Agency in India solutions provided by us are vast and versatile.
 SIMI provides clients with multiple AR solutions. There are varied scope of integrating SAR in to your brand.
 Mobile & Web AR Application
With mobile getting smarter, the scope of it has multiplied. AR mobile apps are available on both Android and IOS devices. With this technology we make, 3D objects
with live video on tablets and mobile phones. The video has been digitally processed and ‘augmented’ with the 3D components.Hence, this digital processing integrates
real and virtual world in real time. It’s like bringing alive a car, an animated character, games etc. Clients can now build challenging communication and ideas using this
technology. For the past year, large brands in India and abroad have been keen on increasing the user’s interaction with their product which in return helps them in
maximizing sales.
 On Ground Activation
People queuing up at malls, museums, public place, airports to be part of the experience of interactive events is a regular sight at promotional campaigns powered by
SIMI.
 Types of On Ground Activation
 Augmented Product Displays: In corporate On-stand kiosk and environment, consumers can visualize physical products live.
 Interactive Kiosk: Augmented content is used to allow consumers to interact and immerse themselves with the brand.
 Retail Technologies has created new opportunities for retailers to sell their products. AR can be used by retailers in various ways. Some of them are mentioned below.
 AR online shopping
 Virtual Retail Stores with help of AR app
 Product with markers to increase sales with augmented reality
 AR Adverts with additional web content, product video, coupons etc.
 3D Product Preview at stores
 Display Additional information about the products
 Visualize Product Catalogs
 AR-enabled store windows
 Gaming:
The world of gaming has taken a completely new turn. The recent trend of augmented reality gaming has changed gaming used tobe. This technology is one of the
most prominent feature for game developers and designers today. These AR games can be played on smart phones and tablets by individuals.
 Print:
Publishers and advertisers both are looking up to the idea of print-to-mobile activations. This trend is catching up soon, the reason being the engagement level
heightened with the use of image recognition. Print is no longer now restricted to just reading. Print-to-Mobile AR Activation is one of the best examples of increasing
reader engagement.

14. Fabricated stages: In-house designs and carpentry

15. Tier 2 / 3 Cities across the country – Turnkey solution:
Event – Technical – Manpower – F&B – Venue – RSVP – Post Event

16. Multi city road shows: Turnkey Solution – Technical / Venue / Menu / RSVP / Kits etc.

29. Sr No. Depot Coverage
1 BACKBAY Covering south Mumbai, mainly Nariman point, Mantralaya, Cuffe Parade, C'gate stn, Colaba
2 COLABA Covering Colaba, Navy nagar, Walkeshwar, Malabar Hill,
3 MUMBAI CENTRAL Fort, Lamington rd, Ballard Pier, Mazgaon, Tardeo, Nehru center, Byculla
4 WORLI Covering Worli, Worli Naka, Prabhadevi, Lower Parel
5 WADALA Plying via Dadar TT, Dadar(W), Wadala, Worli, Prabhadevi,
6 BANDRA Bandra internals, Khar, reclamation, Mount Mary, Linking Rd, CBD Belapur
7 SANTACRUZ Plying via Wadala, Walkeshwar, JVPD Juhu, Colaba, BARC
8 OSHIWARA Covering Andheri (W), Lokhandwala, Juhu, Versova,4&7 bunglows, Mantralaya
9 GOREGAON Plying Thru Link Rd. via G'gaon, Andheri, S'cruz, V.Parle to Mantralaya, Hutatma Chowk.
10 MALAD Plying Thru Link Rd. Malad (W) Station,Mindspace, Goregaon Station
11 POISAR Covering Kandivili, Malad, Borivili till Andheri Juhu.
12 MALWANI Mainly covering Malad area only. Certain buses plying to Antop Hill & Wadala too
13 GORAI Mainly Borivili areas west, certain buses plying to Mulund also
14 MAGATHANE Mostly covering the North Mumbai areas Kandivili, Borivili, Dahisar, Mira Rd, Bhayander (eastern belt)
15 DINDOSHI Again covering eastern belt plying thru Malad, G'Gaon, Andheri and also Vashi
16 MAJAS Mostly covering the Andheri east area plying thru Chakala, Mahakali caves, Powai, Chandivili, SEEPZ
17 MAROL Covering Andheri east via Airport, Colaba, Worli also Vikhroli, Ghatkopar and Mulund
18 DHARAVI Mainly Bandra east covering Bandra-Kurla complx, also covering Mahim, Kurla, Byculla , VT and Mantralaya
19 ANIK Mostly long distance routes covering Mantralaya, Mazgaon, Trambay, WTC, Wadala
20 PRATIKSHA NAGAR Again Long distance routes covering Byculla, Mantralaya, Worli, Dadar, Walkeshwar
21 KURLA Covering eastern areas Kurla, Mulund, Andheri E, Vidya Vihar, chembur, Worli.
22 GHATKOPAR Areas covered is Vashi, Vikhroli, Town, Andheri east, Nerul, Bandra
23 SHIVAJI NAGAR Long distance routes going to town Mantralaya, Fort, Borivili, Bandra, WTC, Worli, Andheri east
24 DEONAR Long distance routes covering Colaba, Ballard Pier, Byculla, Wadala, Thane, Nerul, vashi
25 VIKHROLI Short routes covering Vikhroli, Ghatkopar, Mulund, Chembur
26 MULUND Covering Mulund, Bandra, Thane, SEEPZ, Andheri east, Bhandup

30. * Have exclusive rights for table
space rentals on all western
railway stations – 12X12 / 18X18
Space at Churchgate station,
Andheri Elevated Zone to conduct
activations like malls.

31. HOARDINGSIZE: 40x40
NAME OF ROAD: Western Express Highway ET
LANDMARK: next to Jog Flyover
TYPE OF AREA: HighwayTraffic & Commercial
TRAFFIC FROM Andheri signal
FACINGTRAFFICTo Jogeshwari
LIT/NONLIT: LIT
BOARD LOCATION ANDHERIW.E. HIGHWAY
CURRENT DISPLAY: SONYTV

34. HOARDINGSIZE: 40x40
NAME OF ROAD: Western Express HighwayMT
LANDMARK: before Jog Bridge
TYPE OF AREA: HighwayTraffic & Commercial
TRAFFIC FROM Jogeshwari
FACINGTRAFFICTo Andheri
LIT/NONLIT: LIT
BOARD LOCATION ANDHERIW.E. HIGHWAY
CURRENT DISPLAY: Lokhandwala Buiders

37. HOARDING SIZE: 145' X 8'
NAME OF ROAD: Mira Road Highway
LANDMARK: Kashimira
TYPE OF AREA:
TRAFFIC FROM
Mira Road Highway
FACINGTRAFFICTo
Mumbai
LIT/NONLIT:
Non-Lit
BOARD LOCATION
PLEAZANT PARK (GANTRY)
FACING KASHIMIRA

39. HOARDING SIZE: 40x20
NAME OF ROAD: LINK ROAD
LANDMARK: opp Goregaon Sports Club
TYPE OF AREA: Commercial
TRAFFIC FROM Link Rd
FACINGTRAFFICTo Borivali
LIT/NONLIT: LIT
BOARD LOCATION MALAD LINK ROAD
CURRENT DISPLAY: Cyber Café

42. HOARDING SIZE: 30x20
NAME OF ROAD: T Junction
LANDMARK: BandraT-Junction
TYPE OF AREA: Commercial
TRAFFIC FROM
Mahim
FACINGTRAFFICTo
Sion
LIT/NONLIT:
LIT
BOARD LOCATION Bandra
CURRENT DISPLAY:
Milliniore

44. HOARDINGSIZE: 40x40
NAME OF ROAD: Western Express Highway ET
LANDMARK: next to Jog Flyover
TYPE OF AREA: HighwayTraffic & Commercial
TRAFFIC FROM Andheri signal
FACINGTRAFFICTo Jogeshwari
LIT/NONLIT: LIT
BOARD LOCATION ANDHERIW.E. HIGHWAY
CURRENT DISPLAY: SONYTV

45. Elevator Branding

46. Escalator Branding

47. Boards at Cinema
Hall

48. Billboards at Mall

49. 20 FTEs product team for up gradation,
promotion and updates calling all states
in India speaking native languages along
with Hindi and English.
30 FTEs delegate acquisition team
acquired 500 paid delegates in a span of
60 days.
20 FTEs RSVP team to ensure event
attendance
 Dedicated knowledge center facilities
Dedicated Program manager and HR

51.  Predictive Dialer for auto call allocation to agents
 Call logging technology, records each calls dialed
from agent stations.
 State of art delivery center accommodating 30 FTEs
 Dedicated Program Manager, QC and QA team for
each project.
 Complete database support
 Supported by high speed PRI (E1) lines for optimum
up-time & voice clarity.

52. Call Recording & Real time Call monitoring System

53. Real Time CRM Report in your Outlook

54. Voice files

55.  In order to simplify the registration process - a Simple, easy to remember - Toll Free Miss
Number was offered – “9595-56-5544", to which a call gets disconnected after one ring causing
no burden to caller.
 Each audition received on ground was transferred on a real time basis to a remote database
server through cloud thus providing “REALTIME”Access to voice files.
 The above mentioned toll free number was publicised via on-ground promotions
 Each individual that called on the aforementioned number were called back by the expert lead
generation team, to audition over the phone for the event.
 Every time an individual was registered over the phone, an audition voice file was recorded over
the phone by a state of art call monitoring system
 A call-center number : 022-67255295 was also offered to the individuals registering for the event
to provide support, answer queries and provide timely notifications about the event.
 The above technogies eliminated the clutter of physical handling of data, chances of data
manipulation and loss of data.
Super Singer – Reality Singing Show – Managed with technology integration.

56. Missed Call Monitoring System Dash Board
1. All missed calls generated by promotions were recorded here
2. Live reports generation
3. Caller carrier and location details

57. Custom SMS sent out to every number that
gave a missed call @ 9595-56-5544

58. Systematic Date wise data
management system.
Easy nomenclature for data dump – YYYYMMDDXXXXXXXX-PHONENO.wav

59. Easy click to play function on
dashboard, no download
necessary

60. Professional voice recording system for optimum voice clarity

61. Participant Dials
9595-56-5544 forToll free
missed call
Caller Data Stored in
Missed Call Repository
Call Centre Agent
Calls back the
Participant
Participant Auditions over
the phone through the
automated recording
system
Data recorded & Stored via
Synergy Rec .Technology

62. Click To Play

63. Channel Sales Executive Program – An outsourced arm of the client’s sales team, the
channel executives met partners and drove sales of specified products with specific sales
targets.
Onsite promotions - 500 plus manpower to promote and sell mobile handsets
in retail outlets acrossTier I, II and III cities in the country
Technical sales specialists - 40 plus team to sell high-end business phones to discerning
customers and provide technical training to retailers and promoters.
Door to door & retail sales – 41 cities, managing door to door & retail sales of water purifiers for
a leading FMCG in the country, including recruitment, classroom training, management and
setting and achieving of sales targets.

65. Contractual Sales Staff for FMCG Brand

66. Where Are We?
BrandVision/Mission
Strategies/Tactics
Brand Foundation
Brand Platform
Creative Brief
Big Ideas
Creative Expressions
Architecture
Tone/Feel
Elements
Execution
Planning
(Foundation)
The Planning Process hasThree Phases:
1. Planning Foundation Work
2. Communicating
3. Executing.
Communicating
(Briefing)
Execution
(Aligning w/strategy)

67. Canter
Activation
MallActivation
College
Activation
School
Activations
Residential
Activations
Corporate
Activation
Public
Transport
Branding
In-Shop
Branding
Corporate
Gifting
Merchandising
& GiveAways
Outdoor
Media &
Branding
Rural
Campaigns

68. A mega BTL activation for a radio program that completed 10
years of broadcast, it involved 8 cities of activation for a period of
30 days in multiple malls, colleges, traffic signals, Corporates.The
biggest challenge was to carry out minimum of 6 events in a day.
A cricket event that involved right from short listing 8 league
grounds to the finale venue, executing multiple cricket matches in
different zones of the city to identify the best “Gully” team, 1
month of activation for a leading radio station to boost their RAM
ratings
A continuous college activation that was carried out in 56 colleges in
Mumbai, the challenge was to get inside colleges with sound, DJ,
Emcee and promote sales INSIDE the college.

73. Trained, reseller installation staff: Posters, Danglers, Festoons and Gifts
 Quick Halt time – Average 3 mins / Shop
 Excellent photo capture
 Superior Data Capture and Reporting
 Maximum Coverage

75. Side Kick Trolley Branding

80. 200+ Man-days of Mascot activity in 62 GTs & 87 MTs across the country

86. Castrol FIFA LCV Road Show Activity 2010

87. Castrol FIFA LCV Road Show Activity 2010

88. Canter Designs

92. Fire & Safety Association of India

93. Nestle POLO

95. Eureka Forbes Aquaguard Promotion

98. Godrej LED TV

99. Indian Cricket League

100. 12 Malls across Mumbai
Turnkey Activation:
• Creative
• Technology
• AR Game Development
• Venue Barter
• Set Up
• Fabrication
• Manpower
16 Malls Across 16 Cities in
India – 360 degree Solution

103. 360 degree solution: Creative I Concept I Call Center I Missed Call I Set Up I
Coordination I Manpower I Database Generation

110. We have the most varied and interesting items for gifting and give away, please check on
our website: www.synergymarcom.in or ask for our gifting catalogue for more details.

119. IT Space
 UnifiedCommunication Providers
 Cloud Computing Providers
 Networking Solution Providers
 Data Center Solution Providers
 Computer Peripheral Manufacturers
 Security Solution Providers
 Power Protection & management solution providers
 Business Continuity Service Providers

120. Generic
 Radio Station
 FMCG
 Cellular Provider
 Consumer Electronic Providers
 5 Star Hotels
 Breweries & Liquor Companies
 Cosmetic & Care Companies
 DTH Providers
 BFSI
 Pharmaceutical Manufacturers & Distributors

123. Mumbai Offices:
Sales & Marketing:
123, V Mall,
Above Royal Enfield,
W.E Highway, Kandivali - East
Mumbai – 400 101
Operations:
B – 301, Excel Ark,
Mercy Nagar, Mira Road – East
Thane – 401 107
Telephone : 022 – 67255935
Hunting : 022 – 8048 409 466
Email : info@synergymarcom.in
Website : www.synergymarcom.in