1. SEO Strategy For Ecommerce
Website
www.syscomminternational.com 079 6181 0430

2. Focus on where the money is
• Identify your top revenue- generating keywords & amp; focus your
SEO efforts there
• Encourage branded searches
– Branded keywords tend to convert really well.
– Google likes brands
www.syscomminternational.com 079 6181 0430

3. Find Out Your Site’s Strength
• Find out which product pages you have good rankings for
google analytics & Searchmetrics
• Consider increasing the prices of these products
– People trust high rankings so make use of that trust factor.
www.syscomminternational.com 079 6181 0430

4. Use your site’s internal search
● Great source of keywords
● Also a great source of promotional opportunities
● Track this in Google Analytics
www.syscomminternational.com 079 6181 0430

5. Site Structure is key
• Search engines look closely at internal links & anchor text
• Potential for a lot of semantic value.
• Don’t forget your breadcrumbs
• Follow solid Information Architecture practices
www.syscomminternational.com 079 6181 0430

6. ●Multiple high resolution images for each product
●Don’t hide them in clever JS but make sure search engines can
see them
Product Images
www.syscomminternational.com 079 6181 0430

7. Content on Ecommerce Sites
Don’t use standard products description
• Write unique descriptions as good as you can make them
• If your client can’t supply unique descriptions, spin the
standard texts
• Incorporate (long tail) keywords that the manufacturer might
not use, but people do actually search for
www.syscomminternational.com 079 6181 0430

8. Encourage Conversions
• Free shipping
– Countdown to free shipping
• Delivery information
– If they have to go looking for it, you might lose them
• Deals / Discounts / Special Offers
– Make them time-sensitive
www.syscomminternational.com 079 6181 0430

9. Out of Stock Products
• Temporarily out of stock products
– Keep the page and show relevant message with
related/recommended alternative products.
• Permanently out of stock products
– Redirect the page to replacement product/category
page.
www.syscomminternational.com 079 6181 0430

10. Discontinued Products
●Keep track of which products are being discontinued by
manufacturer.
● If you have stock of those, flaunt it.
○ There will be Facebook groups/ Forums/ blogs about the
product or brand.
○ Let these people know you still have stock.
● Increase the price to capitalise on the product’s new found
scarcity.
www.syscomminternational.com 079 6181 0430

11. Track Traffic from Google Shopping
● Build a filter in google analytics.
● Put tracking parameters in the URLs of your shopping feed
○ Beware it might get messy.
■ Duplicate tracking in analytics.
■ Comparison sites may add tracking code of their own
& this might break the URL entirely.
www.syscomminternational.com 079 6181 0430

12. Link building for Ecommerce Websites
● Blogger outreach/ awards/ giveaways
● Invite them to industry events
Award ceremonies/ conferences/ product launches.
● Social share buttons
On every product page
On the order confirmation pages
On product reviews
● 50% of Ecommerce shoppers are logged into Facebook –
leverage this with like and share functionality
● Proper content strategy
● Guest content for industry sites/blogs.
● Press releases
● Build links to product categories
No dependence on a specific product
www.syscomminternational.com 079 6181 0430

13. Ecommerce SEO Tips
●Create a SEO keyword field in product database.
●Focus on singular keywords on product page.
●Simple product & category URLs.
●All products 2 or 3 clicks from the home page.
●Unique title tags.
●Unique keyword meta tags.
●Unique descriptions meta tags.
●Product reviews.
●Pass PR wisely.
●Internal contextual links.
●Avoid session IDs in URLs.
●Avoid manufacturer's product descriptions.
●Create a product RSS feed.
●Product Tagging.
●Page file names.
●Use iframes for duplicate content.
www.syscomminternational.com 079 6181 0430

14. ●Strategic planning for content, communications and community
●Campaign design and deployment services
●Conversation monitoring and optimisation
●Building and maintaining a social media newsroom.
●Establishing, integrating, and updating your presence in media
communities like Flickr and YouTube.
●Optimising Blogs and RSS feeds.
●Regularly submitting RSS feeds and Blogs to the latest aggregators,
news sites and social book marking sites.
●Recommendations for advertising and marketing opportunities
within social networking and media communities.
●Influencer outreach and buzz-building tactics
Services We Offer
www.syscomminternational.com 079 6181 0430

15. Join and Follow us:
Contact
Website:
www.syscomminternational.com
Email:
info@syscomminternational.com
Tel/fax:
079 6181 0430
www.syscomminternational.com 079 6181 0430
Address:
Syscomm Consulting Limited
67, Loudoun Rd, London
NW8 0DQ
United Kingdom

16. Thank you
www.syscomminternational.com 079 6181 0430