This document provides resources and guidance for school administrators in dealing with the media. It outlines board policies and contact information, as well as strategies for generating media interest, conducting interviews, and handling crises. Case studies are also presented to demonstrate how to respond to media inquiries on issues like weapons on school property, substance abuse reports, and controversial student opinions. Administrators are advised to remain calm, focused on student well-being, open about any problems, and develop rapport with local reporters.

1. Dealing with the Media Leadership Journey T. D’Amico Nov. 2010

3. BOARD POLICY

4. BOARD POLICY

5. BOARD CONTACTS

6. FREE SERVICE

7. EDUCATION & TECHNOLOGY

8. ONLINE RESOURCES

17. ONLINE RESOURCES How can you give a good interview?

19. MORE RESOURCES