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#SoMeAwards 2014: Digital Student Marketer of the Year Presentation by Jessica Chang

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TMMPDX.COM scholarship winner, Jessica Chang, was named the 2014 Digital Student Marketer of the Year during the SoMe Social Media awards. This is her award winning digital media strategy for CrossFit Portland. Great job Jessica!

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#SoMeAwards 2014: Digital Student Marketer of the Year Presentation by Jessica Chang

  1. 1. “Inspiring each other to reach what we feared was impossible”
  2. 2. - Huffington Post - Wahington Post -
  3. 3. One Program does NOT fit all
  4. 4. Beginner Program - Jump Start ?
  5. 5. Strategy: Demonstrate that Crossfit Portland is more than the negative perception of CrossFit by using inspiring stories.
  6. 6. Member Advocacy Program
  7. 7. Tami - Gym Member - Mid 40’s - Executive at Frito-Lay - Vocal about Crossfit Portland on Facebook
  8. 8.
  9. 9. Elizabeth - Hears about CrossFit Portland from Tami - Mid 30’s - Working professional - Owns a home - Athletic background (blackbelt in Taekwondo)
  10. 10. You would think members share their achievements naturally all the time… Only 1 % do! Imagine if we could get 5%
  11. 11. Member Focused Content
  12. 12. Website traffic from social Engagement on social channels Jump Start Conversions Key Performance Indicators
  13. 13. Elizabeth