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A ‘PURPOSE’, ‘CAUSE’ OR ‘BELIEF’According Global Brands vs Global Celebs: Who's the Smarter Marketer?

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A ‘PURPOSE’, ‘CAUSE’ OR ‘BELIEF’According to Millward Brown and Stengel the top 50 fastestgrowing companies from 2000 – 2010 had one thing in common:“All of them, regardless of size or category, have been builton an ideal of improving lives in some way”

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