Angshu's CV

1. Email: ghosh.angshuman.fpm@gmail.com | Phone Number: +91 9334016450
Dr. Angshuman Ghosh (PhD in Marketing from XLRI Jamshedpur)
My aim is to work with an organization of repute where my analytical
abilities, creativity and communication skills can contribute significantly
to the growth of the organization.
Educational Qualifications
PhD (Fellow in Management) in Marketing from XLRI Jamshedpur
 Core specialization areas are Consumer Behavior, Marketing Research and Social
Media and doctoral thesis topic was ‘How Social Media Word-of-Mouth Influences
Consumer Decision Making’ (2010-14).
 Marketing CQPI was 7.8/8 & Overall CQPI was 7.13/8 during first 2 years of MBA
curriculum - both highest among 125 2-year MBA students (2008-10).
Bachelor of Engineering from IIEST Shibpur (Formerly BESU)
 2nd
in the Computer Science & Technology department with 80.69% (2001-05)
 State Rank of 62 in West Bengal Joint Entrance Exam – Engineering (2001)
Higher Secondary and Secondary from West Bengal Board
 State Rank of 18 and District Rank of 1 with 92.1% in 12th
Standard (2001)
 State Rank of 36 and School Rank of 1 with 90.1% in 10th
Standard (1999)
Research Abilities and Statistical Skills
 Obtained highest grade A+ (CQPI = 8/8) in research courses like Business Research
Methods, Marketing Research, Advanced Research Methods and Advanced
Quantitative Techniques at XLRI Jamshedpur.
 Received in-depth training in both Quantitative and Qualitative Research Methods
including Experiment, Survey, Interview, Focus Group Discussion, and Case Study.
 Conversant in Analytical Techniques like Factor Analysis, Multivariate Regression,
ANOVA, Cluster Analysis and Conjoint Analysis and Statistical Tool SPSS.
Teaching and Training Experience
 Conducted sessions on Marketing Research, Social Media and Internet Marketing for
XLRI management students of different courses like two-year MBA (2014 and 2013),
one-year MBA (2014), executive MBA - Dubai (2013) and entrepreneurship (2012).
 Conducted corporate training sessions on Social Media Marketing and Search Engine
Optimization for practicing managers at Tata Management Training Centre (2012).
Social Media and Internet Marketing Experience
 Founder and key author of a Marketing Blog named ‘TNMG: The Next Marketing
Guru’. Website: http://tnmg4u.com/ (2009-Present).
 Sold services related to Social Media Marketing (SMM) and Search Engine
Optimization (SEO) on top online market places like Fiverr.com and WickedFire.com.
 Was a top seller on Fiverr.com and sold hundreds of gigs and got 99% positive
ratings. Fiverr.com Profile: http://www.fiverr.com/angshu (2009-11).
 Exclusive member of WarriorForum.com (top forum for Internet Marketers) and
DNForum.com (top forum for Domain traders).

2. Email: ghosh.angshuman.fpm@gmail.com | Phone Number: +91 9334016450
Work Experience and Internships
Senior Project Engineer at Wipro (2005-2008)
 Worked directly with the Marketing department of Supervalu, a Fortune 100
American retail company. Led a team of developers to successfully execute projects
on Data Analytics, Customer Relationship Management and Supply Chain
Management. Awarded Five Excellence Certificates and One Appreciation Certificate
by Top Management of Supervalu for significant contributions to key projects.
 Proactively participated in Knowledge Management (KM) activities that included
writing case studies and conducting training programs. Secured top position in KM
points system and awarded ‘Certificate of Achievement’ and ‘Certificate of
Appreciation’ by KM Head of Wipro.
 Received the ‘Feather-In-My-Cap’ Award from Vice President of Wipro and the
‘Thanks-A-Zillion’ Award from Project Manager of Wipro.
Summer Internship at XLRI Jamshedpur (2008)
 Analyzed Segmentation, Targeting and Positioning (STP) of top Indian FMCG brands
and submitted a report titled ‘STP and Indian Advertising: Analysis of 120+ FMCG
Brands’.
Summer Internship at Department of Atomic Energy, Government of India (2004)
 Implemented ‘Genetic Algorithm’ using computer programs and obtained ‘Very Good’
ratings.
Journal Publications
 Ghosh, Angshuman and Varshney, Sanjeev. (2013). Luxury Goods Consumption: A
Conceptual Framework Based on Literature Review. South Asian Journal of
Management, 20(2), 146-159.
 Varshney, Sanjeev, Ghosh, Angshuman and Aggarwal, Puneet. (2011). Joy of Giving:
Marketing for a Cause. FIIB Business Review, 1(1), 18-22.
Conference Publications
 Ghosh, Angshuman, Varshney, Sanjeev, Venugopal, Pingali and Thakur, Munish.
(2014). Social Media Word-of-Mouth and its impact on recipient consumers: A
Review and Research Agenda. Accepted for Australian and New Zealand
Communication Association (ANZCA) Conference 2014.
 Ghosh, Angshuman, Varshney, Sanjeev and Venugopal, Pingali. (2013). How Social
Media Word-of-Mouth influences Consumer Decision Making: a Conceptual
Framework Based on Literature Review. Published in the Book of Refereed
Conference Proceedings of the ‘International Conference on Research in Marketing’
held on 21-22 December, 2013 at Indian Institute of Technology, Delhi, India.
 Ghosh, Angshuman and Varshney, Sanjeev. (2010). How Group Influence Works in
Social Media: A Review and Research Agenda. Published in the Proceedings of the 4th
International Great Lakes NASMEI Marketing Conference 2010.
 Ghosh, Angshuman and Varshney, Sanjeev. (2009). A Review and a Conceptual
Framework of Luxury Consumer Behavior. Published in the Proceedings of the 3rd
International Great Lakes NASMEI Marketing Conference 2009.
 Varshney, Sanjeev, Ghosh, Angshuman and Aggarwal, Puneet. (2009). Joy of
Giving: Marketing for a Cause. Published in the Conference Proceedings of the First
International Congress on Teaching Cases related to Public and Nonprofit Marketing
held at Leon, Spain.

3. Email: ghosh.angshuman.fpm@gmail.com | Phone Number: +91 9334016450
Conferences Attended
 Nominated as Doctoral Fellow representative of XLRI at American Marketing
Association (AMA) Sheth Foundation and Academy of Indian Marketing (AIM)
Doctoral Consortium 2012.
 Attended conference titled “Recent Trends in Computing in the Perspective of Applied
Research” held on 12-13 January, 2008 at Bengal Engineering and Science
University, Shibpur.
Research Work-in-Progress
 Conceptualizing Social Media Word-of-Mouth: Definition, Consequences and Inter-
relationships. Submitted for Review Process in a Journal.
 How Income and Culture Affects Luxury Goods Consumption: An Empirical Study in
Emerging Economy Context. Completed the first draft and working on editing.
 Word-of-Mouth: A Conceptual Framework based on Literature Review. Completed the
first draft and working on editing.
 How Social Media Word-of-Mouth Influences Consumer Decision Making: An Empirical
Study. Working on converting the empirical research work of my thesis into research
papers.
Extracurricular Activities
 Received First Division in Indian Classical Music (Vocal) first year exam (2012) and
learning to play Keyboard and Guitar (2011-Present).
 Taught underprivileged children as part of ‘National Service Scheme’ and ‘Wipro Care’
(2004-07)
 Attended ‘National Cadet Corps’ training and awarded best cadet trophy at district
level (1996-98)
References
 Dr. Sanjeev Varshney, Marketing Area Chairperson & Associate Professor at XLRI
Jamshedpur, Telephone: +91-657-3983168, Email: sanjeevvarshney@xlri.ac.in
 Dr. Pingali Venugopal, Ex-Dean & Senior Marketing Professor at XLRI Jamshedpur,
Telephone: +91-657-6653150, Email: pingali@xlri.ac.in
Contact Details
 Email: ghosh.angshuman.fpm@gmail.com
 Phone Number: +91 9334016450
 LinkedIn Profile: http://www.linkedin.com/profile/view?id=44768819
 Current Address: Flat No. C1, GMP Block, XLRI Campus, C.H. Area (East),
Jamshedpur – 831001, India
 Permanent Address: C/O Dr. Dinesh Chandra Ghosh, Ward No. 16, Prafullanagar,
Habra, North 24 Parganas, West Bengal, India, Pin - 743268