Stories are how we learn about history, people, and even businesses. Poorly told stories are forgettable and hard to connect with, but we rarely think about investing in the stories we tell as entrepreneurs. When we don’t clearly communicate our company’s brand and message, we miss huge opportunities. Even a simple networking introduction can turn into thousands of dollars of business and long-lasting business relationships.
In TREPX Podcast Episode 66, host Micky Deming talks to The Campfire Effect Founder Chris Smith. “We teach entrepreneurs and their teams how to tell their story in a really powerful way so they can do three things,” says Chris. According to Chris, those three things are:
•Get More Clients
•Build a Stronger Culture
•Make More of an Impact
Could something as simple as a story really bring in more clients, help internally with culture, and assist the business in making a bigger impact? Absolutely, but it doesn’t come to each of us naturally. “Very rarely do entrepreneurs invest in knowing how to tell their story more powerfully, and it’s the one thing they have to do every single day for the rest of their life,” says Chris. We have many opportunities to explain what we do for a living, but it’s rare for us entrepreneurs to work to perfect our response to this question.
When looking at perfecting something, like our story, we need a goal first. “The goal of storytelling is to be able to tell your story in a way that is so clear and so powerful that the person you told your story to can immediately go and re-share and re-tell it to someone else,” says Chris. Making a story easy to connect with and easy to share increases the impact of the story, making it a force that can drive growth for your business.
As we all know, stories are powerful…when they are used appropriately and given the proper time and care when crafted. Smith believes that there are five forces of entrepreneurial storytelling.
See the slides for the five forces of entrepreneurial storytelling.
About Chris Smith: What do you want to be known for? This question is one of great importance to Chris Smith. Each day, he asks entrepreneurs and businesses of all sizes this question to help them rethink their approach to cultivating life-changing stories within their businesses.
Chris describes himself as a “cowboy, entrepreneur, speaker, brand expert, story strategist, husband and most importantly, a dad.” To discover more of what Chris has to say and how to refine your messaging and story, visit TheCampireEffect.com
About the TREPX Podcast:
TREPX Podcast provides insight, stories, and tips from entrepreneurs to help strengthen and grow your business. Starting in early 2015, host Micky Deming has interviewed dozens of founders, experts, business professionals and fellow podcasters to understand how they got to where they are now, and share their stories and expertise with others seeking to achieve their desired level of success.