1.
Private Sector<br />Social Marketing<br />Corporations: Doing Well by Doing Good? <br />Tiina Seppäläinen<br />March 20, 2011<br />Cultivators<br />

2.
Growing Force Across the Globe<br />

3.
Corporate Control<br />

4.
2010 McKinsey Global Survey<br />…”engaging in sustainability contributes positively to shareholder value in the long term”<br />76%<br />

5.
Corporations’ roles in improving sustainability<br />Philanthropy<br />Volunteerism<br />Affordable products<br />Cause promotions<br />Social marketing<br />Sustainable practices<br />Sustainable products<br />Enable Change<br />

6.
Role 1: Corporate Philanthropy<br />

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Role 2: Volunteerism<br />

8.
Role 3: Affordable Products<br />

9.
Role 4: Cause promotions <br />

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Role 5: Social Marketing<br />

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Role 6: Sustainable Practices<br />

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Role 7: Sustainable Products<br />

13.
Why do social marketing?<br />

14.
Enhanced reputation<br />2009 Reputation Quotient Survey<br />

15.
Brand Loyalty<br />versus<br />

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Enhanced product sales<br />Per capita sales:<br /><$1/year in India<br />$1/year in Sub-Saharan Africa and Indonesia<br />$3/year in China<br />

17.
Higher employee satisfaction<br />Loyalty<br />Social<br />Marketing<br />Reputation<br />

18.
Monsanto<br />America’s Farmer’s Grow America<br />

19.
Whole Foods Market<br />

20.
Private Sector and Social Marketing<br />