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TWB Position Paper - Aerospace and Defence Industry
Position Paper onValue of Technical Publications in theIndian Aerospace and Defence Industry
Introduction This paper is aimed at addressing the value and need for quality Technical Publications in the Indian Defense Offset Facilitation Agency Aerospace and Defence Industry. (DOFA) Technical publications include a wide variety of DOFA has been established under the Department of materials such as user guides, online help, white Defence Production (DDP) as a single window papers, classroom training materials, reference agency to facilitate implementation of the offset policy guides, administration guides, standard operating of the Ministry of Defence. procedures, installation manuals, Web-based training materials, and product demos. DOFA will assist potential vendors in interfacing with the Indian Defence Industry for identifying potential The processes and procedures involved in offset products/projects as well as provide requisite transferring and implementing the technology, data and information for this purpose. operation, maintenance, overhauling, upgrading, engineering, designing, testing, and quality The agency will function under the supervision of a assurance services of the manufactured defence designated Joint Secretary of the Dept of Defence equipments and related software needs to be Production, and have representatives from the documented. Service HQrs, HQ IDS, DRDO, DPSUs and OFB as well as from CII, FICCI and ASSOCHAM and other With the ever increasing defence imports, the agencies as deemed necessary. Indian Defence Industry is inviting and encouraging larger participation of private investors for For more information about DOFA visit technology transfer, manufacturing ground handling http://mod.nic.in/DOFA.htm equipments, and repair and maintenance of aircrafts and other defence products. The quality of Technical Publication in the Indian “Knowledge is people, money, learning, flexibility Aerospace and Defence Industry needs to be in par and competitive advantage. Knowledge is more with the standards such as European Association relevant to sustained business than capital or of Aerospace Industries (AECMA), Simplified labor. And yet knowledge remains the most English (PSC-85-16598), and ATA iSpec 2200 (Air neglected asset of a business. TWB helps you Transportation America) and be comprehensible to unlock and share your technical knowledge with the end users in the global markets. the world.” In this paper we will also address and discuss about the lack of vista in communication and usability aspects, aimed at increasing the value of technical publication in the Indian Aerospace and Defence Industry. “TWB believes that the technology cannot exist without being communicated effectively.”The Writers Block www.twb.in 1 1
Indian Defence Industry andOffset Policy Indian Aerospace and Defence Industry Defence Offset Obligations The recent studies conclude that India is currently The policy to deregulate certain selected areas in one of the top importers of military and aerospace the industry is aimed at import substitution through equipments in the world. higher domestic production for meeting the expected domestic defense requirements. The projections made in a report on ‘Avenues for Private Sector Participation in Defence by the DOFA has stated in the Defence Offset Obligations industry chamber Associated Chambers of of Offset Procedure that: Commerce and Industry of India (ASSOCHAM) points out that: “Direct purchase of, or executing export orders for, defence products and components “Over the past few years, India has spent as manufactured by, or services provided by, much as $10.5 billion on military imports, making Indian defence industries, i.e., Defence Public it amongst the largest arms importers in the Sector Undertakings, the Ordnance Factory developing world” Board, and any private defence industry manufacturing these products or components under an industrial license granted for such With the armed forces procuring multi-role fighter jets, manufacture. For the purpose of defence offset, helicopters, and long range maritime reconnaissance “services” will mean maintenance, overhaul, aircrafts, it is estimated that Indias defence imports upgradation, life extension, engineering, will reach USD30 billion by 2012. design, testing, and defence related software or quality assurance services.” This makes India one of the most attractive defence markets in the world, in terms of business potential and growth opportunities for private sectors. The current defence market for private sector in India, which includes outsourcing from Defence Public Sector Units and Ordnance Factories is estimated to be USD700 million. This spending will further increase as the Indian Defence Industry is determined to increase the participation of private investors. Presently more than 5,000 Indian companies are supplying around 25% of components and subassemblies to state-owned companies. The government has set a 70% target for procuring its defence requirements from indigenous sources by “The global war against terrorism and security 2010. For achieving this target the government is considerations will continue to drive increases mainly relying on private players. in military expenditure” Aerospace Report CII 2009. Some of the key civil industry players supplying Defence equipment and services include Tata Group, Mahindra & Mahindra, Kirloskar Bros., Larsen & Toubro, Ashok Leyland, Jindal, Max Aerospace & Aviation and Ramoss India.The Writers Block www.twb.in 2
Growth Opportunities Growth Opportunities in the Indian Significance of Aerospace Defense Industry Manufacturing and MRO The key areas of growth identified within the According to the PricewaterhouseCoopers industry are expected to arise from the up research in the Aerospace Report CII 2009, most of gradation of the production capacity, technology the leading companies are involved in the transfer, and modernization of defense manufacture of commercial and defence aircraft. infrastructure. In the aerospace manufacturing segments, the aerospace value chain is characterized by long “The Indian Armed Forces ongoing project cycles involving R&D, engineering design, modernization program is set to make India manufacturing, assembly, and spare parts and the Asia Pacific regions second highest services. defence spender over the next five years and the seventh largest globally by 2016, based The MRO sector is divided into four major on a market study by Frost & Sullivan. segments, airframe and modification, engine maintenance, line maintenance and component The total opportunities for procurement are maintenance. forecast to exceed US$100 billion by 2022, including the maintenance, repair and Maintenance is a major cost component and overhaul (MRO) market, while the offset significantly affects the overall life cycle cost. potential during the forecast period is expected to reach US$10 billion by 2013.” - $100 billion investment opportunities in The manufacturing and maintenance processes Indian defence industries: Frost & Sullivan and procedures should be published and study, 30 May 2008. maintained for easier transitions and future developments. The most attractive drivers in the growth of private investors are ground handling equipment, proprietary technology, manufacturing techniques, Enhancing Processes with Clear and and Maintenance, repair and operations/overhaul (MRO). Concise Publications The rising need for the public-private-collaboration These drivers need to be accompanied with the provisioning of publication solutions for operations, and participation of private investors in the defence repair and maintenance of the offset production. industry, the manufacturing and MRO units will be wide spread across different companies in various geographic locations. “AgustaWestland, TATA to Jointly Produce AW119 Helicopters in India” The growing companies require a team of highly committed technical authors with highly competent skills to enable them communicate the complicated technologies and processes with simple, clear and concise publications. The key responsibility areas of the technical documentation companies include offering a wider range of services for: Creating, editing, reviewing, and maintaining content Preparing training material, online Help, graphics and illustrations Managing knowledge management and content management solutions, single sourcing, and As stated in the Aerospace Report CII 2009 data migrationThe Writers Block www.twb.in 3 3
Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal product knowledge to end users in a comprehensible point. Hence, the style, language, and content must manner. The strategies of communication and levels vary depending on the type of audience being of information vary depending on the type of product addressed. It is because every user has a specific and audience. role in the implementation and usage of the technology. Therefore, it is important that documents be created keeping in mind the role of Providing end users with information about a the person who will use the document. product’s operation and maintenance is critical to the market performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it is sufficient to provide the users with quick reference In today’s business scenario, technical publications information to use the application. are often developed as an afterthought. This usually results in inaccurate and incomprehensible documentation, which, in turn, renders the users For users who start without technical or product incapable of using the products. knowledge, it is important to provide detailed product information along with instructions on how to use the product. Accurate, readily understandable, and quality documents determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. Before a product is released in the market, The faulty assumptions listed below result in information about the product needs to be incomprehensible documents: effectively communicated to the customers. Developers know their products better than Well-designed, accurately presented, and attractive anyone else – due to time constraints and limited marketing collaterals increase the market prospects resources, many companies assign their of a product and reduce support costs. documentation tasks to the programmers. This more often results in the creation of technology- centered information, while end users require task-oriented information. Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block www.twb.in 4
TWB Offers Publication Solutions withVarious Technical Publications About TWB Types of Technical Publications TWB is in the forefront of delivering publication Technical Publications include a wide variety of solutions to customers, with a deep understanding of material that defer in various segments such as domains and technologies. aerospace, ground handling equipment, proprietary technology and manufacturing techniques, and TWB provides pioneering documentation across Maintenance, repair and operations/overhaul industries that include IT, ITES and Outsourcing, (MRO). Navy, Aerospace, Defense, Ship Building, and Manufacturing Industries. We help enterprises Technical Publications include: communicate the technical knowledge they posses with their ecosystems. Engine Manual (EM) Standard Practices Manual We understand the aerospace industry and the adherence of aerospace to rigid standards and Flight Manuals specifications. Our expertise in Technical Setup Manual Documentation and experience with high-profile Installation Manual and Instructions clients enable us to meet the necessary high standards, effectively and quickly. Operator Manuals and Procedures Structural Repair Manual (SRM) Cleaning, Inspection and Repair (CIR) Manual Publication Solutions Parts & Provisioning Documentation Service Manual A wide range of publication solutions/services offered Component Maintenance Manual (CMM) by TWB include: Illustrated Parts Catalogue (IPC, IPL) IETM/IETP Development Overhaul and Repair Instructions S1000 Conversion and Integration Training Manuals XML/SGML Every publication requires different levels of expertise and domain knowledge for different Technical Writing Authoring segments. Document and Design Enhancements Editing and Drafting Information Architecture Documentation Standards Structured and Unstructured Documentation Parts Catalogs/Provisioning The documents should comply with the standards like: Data Provisioning Graphics, Technical Illustration European Association of Aerospace Industries Training Programs (AECMA S1000D) The solutions provided are customized to suit the Simplified English (PSC-85-16598) business needs. Air Transportation America (ATA iSpec 2200) ATA100 For more information about the services provide visit www.twb.in and www.twb-mac.com.The Writers Block www.twb.in 5 5
Conclusion Rising Defense Expenditure in India: the Government of India has been investing heavily in its defence industry to increase the imports and in-house production of defence products. India’s Offset Policy to Encourage Domestic Production: the Indian Defence Industry is encouraging private companies to invest and increase domestic production of defence products through DOFA and Offset Policy. The establishment of agencies and policies to encourage domestic production of defence products is Increasing Public-Private collaborations. Rising Private Investments in the Indian Defense Industry: some of the key private investors including Tata Group, Mahindra & Mahindra, Larsen & Toubro, and Ramoss India are supplying defence equipments and services in the ground handling equipment, missile launching vehicles, and maintenance, repair and overhauling segments. This is increasing the competition between the companies of various sizes and capabilities in the private sectors. Thus the less branded companies need to be more competent than the other highly branded companies, and this can be achieved by providing attractive publications as useful marketing tools. Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to the end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-understand material. This also decreases the changes of marketing the products in the global markets. Developing Technical Publications is all about writing for the audience, i.e., developing Technical Publications for users with different domain and product knowledge. Writing objectively is more important that writing subjectively. This also involves getting the right people for creating the publications with the correct structure, diagrammatic presentations, color schemes and coding, consistent templates and content, and for editing and reviewing the documents. There is a greater need to increase the value of Technical Publications in the Indian Aerospace and Defence Industry, for the products and publications to be in par with the international standards and be able to sell the products in the global markets in the future.The Writers Block www.twb.in 6
TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management Datasheets Administrator’s Guide Datasheets Copy Editing and Proof Reading API Document Cheat sheets Managing Writing Configuration Guide Solution Briefs/Solution Brochures Editing Services Functional Specifications Document Presentations – Layout and Design Products/Corporate Profile Installation Manual Creating SLAs Brochures and marketing collateral Interface Document Web content Interactive Electronic Technical Business Documentation Manual (IETM) Audio and video scripts Maintenance Manual Business Proposals Press releases Online Help Legal Disclaimers Direct mail Operation Manual Policy Manuals Newsletter design copy Product Demo Style Guide Design Sales catalogues Product Specifications Document Template Design Sales sheets Product Overview Document Quick Reference Guide Business Communication Content Management Release Notes Short Reports Requirement Analysis Document Single Sourcing Proposals SDK Document File Version Control Case Studies Troubleshooting Manual Document Naming Conventions Lab Reports User Manual Consistent Document Formatting Memos Open Source Documentation Data Transformation Progress/Interim Reports Programmers Guides Writing for Electronic Media Functional Specifications Document Use Cases Web site Development Illustrations Online Help /Context Sensitive Help Web 2.0 development Troubleshooting Guides Graphic Designing Web content Info graphics Web applications Qualitative Analytics for 2D & 3D animation Decision Support Translation and Localization Line drawings and illustrations Services Economic Business Research Process Documentation Industry Analysis Software Translation Services Workflows Market Opportunity Analysis Document Translation Services Standard Operating Procedures Competitive Business Analysis Localization (L10N) Testing ISO Documentation Company & Prospect Profiling Internationalization (I18N) Testing CMM Documentation Reporting Solutions Assessment of Unmet Market Needs Records Management Deployment and Support Status and Potential of Technologies Document Management Solutions Benchmarking of Strategies Vs Record Management Storage and Installation and Configuration Competition Retrieval Guides Forecasting Operations Manual Sales Force Effectiveness Market Assessments Competitive Intelligence Opinion Leadership Emerging Markets - evaluation and researchThe Writers Block www.twb.in 7 7
Industries Served TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These include: Banking, Insurance and Financial Services ITES/ KPO/ BPO Consulting and Business Services Pharmaceuticals and Biotechnology Defense, Aerospace and Hi-Tech Manufacturing Process Manufacturing and Allied Industries Education and Learning Steel, Ship Building, Construction and Aviation IT, ITES Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +1.512.586.8357 +91.80.41256367 Corporate Enquiries: firstname.lastname@example.orgThe Writers Block www.twb.in 9 9