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TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

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TWTRCON SF 10 Real-Time Tools Mini Session: CoTweet

  1. 1. Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Real-Time Tools Mini Session • Jesse Engle, CEO, CoTweet | @engle | @cotweet
  2. 2. Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Thank You to Our Sponsors ANCHOR SPONSORS EXHIBITOR PLATINUM SPONSORS SILVER SPONSORS BOOTSTRAP SPONSORS Please visit our Sponsors and Exhibitors during the breaks!
  3. 3. Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Thank You to Our Partners RESEARCH PARTNER COMMUNICATIONS PARTNER MIX TWEET PARTNER NON-PROFIT PARTNER ASSOCIATION PARTNERS MEDIA AND OUTREACH PARTNERS
  4. 4. Become an Empowered Enterprise A new model for scaling social media engagement
  5. 5. Value Proposition
  6. 6. It’s time to scale Josh Bernoff and Ted Schadler Forrester Research
  7. 7. Cotags – humanizing brands • CoTweet invented Cotags in 2008 as a convention to allow companies to humanize their brands on Twitter • Adopted by thousands of organizations globally
  8. 8. Twitter Contributor in action • Contributors appear as links in tweet meta data • Provide direct connection to the people behind the brand
  9. 9. Employee accounts are a natural evolution Work jesse@cotweet.com Personal jesseengle@yahoo.com Work @Jesse_CoTweet Personal @engle
  10. 10. Employee accounts humanize your brand… @Citi_Anna @Citi_Frank @Citi_Ben @Citi_Sarah @Citi_Neal @citi Contributors Citi_Frank
  11. 11. Drive more conversations… @citi Contributors @Citi_Anna @Citi_Frank @Citi_Ben @Citi_Sarah @Citi_Neal JohnDoe @Citi_Frank Learned a ton!
  12. 12. And earn you more media. @citi Contributors @Citi_Anna @Citi_Frank @Citi_Ben @Citi_Sarah @Citi_Neal Citi_Frank @JohnDoe Great to hear!Citi_Anna @JaneDoe So glad.
  13. 13. With CoTweet you can manage employee contributors in one place

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