SalesTweets: How to Boost Sales via Smart Chirps Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment? What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.

1. Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
Workshop: SalesTweets: How to Boost
Sales via Smart Chirps
Instructor:
• Pattie Simone, Founder, WomenCentric.net |@PattieSimone|
@BizActivist

2. Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
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BOOTSTRAP SPONSORS
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Exhibitors during the breaks!

3. Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
Thank You to Our Partners
RESEARCH PARTNER COMMUNICATIONS
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NON-PROFIT PARTNER
ASSOCIATION PARTNERS
MEDIA AND OUTREACH PARTNERS

4. How to Boost Sales…
via Smart Chirps
Presented by Pattie Simone
Viral Activist
WomenCentric.net

5. Types of Relationships
(which do you want?)

6. Social vs Traditional Engagement via
Search

7. December 2008 -
Dell monetizes
Twitter use -
announces cool
1 million+ earnings
from Dell Outlet
Twitter feed

8. Dell’s Simple & Effective Process
Chirp Tweak

9. Enhanced Results From…
• Finding the right tone
• Tweeting with the right frequency
• Testing different offers (between 15-30% off)
• Adding deadlines to create urgency
• Developing custom Twitter landing pages

10. Taking Twitter to the Streets = $$$

11. StreetSweets
Story…
• Passionate adoption of social media
• Knowledge of audience & their expectations
• Mixing fun & fab food promos via 140
characters

13. Not sure of % of sales/
specific monetization, but…
• StreetSweets 1st
upscale street vendor
in NYC to get Zagats
Rating
•Bloggers pick up & share Tweets
•Twitter boosts B-to-B event
business in BIG way….
FoodNetwork, Capitol One, etc.
•GREAT Media engagement tool
“We’ve got
3000
cupcakes to
give away in
2 days
“We’ve got
3000
cupcakes to
give away in
2 days
Come & get
one of 1000
cups of free
hot cider!
Come & get
one of 1000
cups of free
hot cider!

14. Sales Chirps Monetized …

15. Small Business Twitter
Sales Success Story
Company Specs: Marketing Consultancy in NC
Focus: Integration of marketing & customer relationship care
Before Twitter: primarily serving direct marketing clients
After Twitter: Business up 20% - client base expanded to
non-profits & diverse industries

16. Blueprint to Successful
Sales Chirps
• Initially thought Twitter was “silly”
• Monitor conversations, Tweeting blog posts
• Got serious Jan ‘09 – focus on conversation
with ZERO self-promotion
• Studied people’s passive/aggressive behavior,
“I’m in the green room…” subliminal info
• April ‘09 created #WECETip – 7 days a week
tips, experimented with scheduled content

17. Wilson & Ennis TwitterTips
• Tweets during weekdays / 5 hours a week
• Mix of shared content & conversations (RT, links
to great info, interesting news)
• Using Twitter to reconnect with old peers
• Focus on her community, not chasing Twitterati
• No offers or special deals used
• Occasional promotion of info products $29-99
• Added perk: Twitter boosts sales via SEO

18. Twitter & SEO - Supersized Sales
• Broadens your community/brand
exposure
• Drives pre-qualified leads to your door
• Watch your bounce rate, tweak messages
• Great content no “poofery” can lead to
significant Retweets & traffic with lower
bounce rate!

19. SALES-DRIVING Tweets
DELL - 30% off any Outlet XPS One all-in-one PC! Enter code at
checkout: NPZ2DD16C20BCR - http://tinyurl.com/6z8f3s - Expires 10/21
11:53 AM Oct 20th, 2008 from web
OFFER
NO
OFFER

20. Sales-Generating Chirps
can include…
-Broadcasts sporting your brand personality
-exclusive Offers/Coupons
-geo-targeted Offers
-interesting info/trivia
-contest, product, service news
-responding/rewarding beefs & kudos

21. Creative SalesTweets could
feature video, pix & promos …
Share Conference
& Industry News
Insight from Top
Thought Leaders!
A pinch of personal
promos

22. Winning Campaigns begin with
advance planning!
• It’s NOT about selling
• Outline your objectives
• Develop your strategy
• Listen & Learn
• Participate with consistency
• Keep things Fresh
• Be an educator & an expert
• Use Twitter as part of an integrated action plan
Bottom line: you can adapt your efforts to fit your goals & see success!

23. Smart Sales Tweet Tips
• Anticipate audience needs
• Be valuable & you will attract the right audience (s)
• Be creative & have fun
• Pace your efforts, relationships take time to build
• Tweak as needed
• Track & Measure response
• Participate in dedicated sessions / on the fly has
some risks

24. Knowledge is power…
“If you don’t know where you’re going,
you’ll end up somewhere else.”
Alfred Adler, Physician/Psychologist

25. Business successBusiness success
denominatorsdenominators
are still …are still …
communicatingcommunicating
connectingconnecting
capturingcapturing

26. Bigelow Tea CEO Twitterific Tips
• Ask questions of your audience (and listen to their answers)
• Track which links get the most retweets and clicks
• Create & share more content that drives the conversation in that
direction.
• Share the positive content others create about your company.
• Track your metrics and identify hot trends, both in terms of the
conversations your customers (and your competitors) are having and in
terms of hot button issues, good or bad, which you may need to address.
Bottom line: once your customers realize they can talk to a human being
within your organization, it humanizes your brand in a way that all the
advertising in the world can never accomplish by itself.

27. Terrific Twitter Resources
Courtesy of Independent Research & Marketing Profs Twitter Success
Stories
Account Personalization Twitbacks.com * TwitterGallery.com
Account Management
HootSuite * CoTweet *Twaitter * ObjectiveMarketer *TweetDeck
Contact Management & Directories FriendOrFollow * Twitoria * Twibs
WeFollow.com * Twellow * Just Tweet It * LinkedIn2Twitter * TwitterFeed
Tracking & Metrics
TwitterCounter * Bit.ly * Twitalyzer * Google Analytics
Monitoring & Alert Services Search.Twitter * TweetBeep * Monitter
Marketing Tools - TwtQpon * TwitterHawk * TweetAdder

28. More Terrific Twitter Apps /
Tools*
Twitlonger.com
TwitPic.com
Twitcam
Digsby
Twitaholic
TweetRanger
Twhirl
Twitturly
Twtpoll
Retweetist
Tweetscan
Tweetburner
Tweetvisor
Twittervision
Twitterfall
Twistori
Twitbin
Tweepler
Twitdom
*Some sources courtesy of
TechCrunch article

29. Now you’re ready to SalesTweet!
Questions? @Pattie Simone
@ExpertsnAuthors, @marcomwhiz
Success@WomenCentric.net
www.WomenCentric.net
845-362-7880