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E-Mail-Marketing: Statistik-Überblick 2013

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E-Mail-Statistik: Mobile Nutzung ganz weit vorn


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E-Mail-Marketing: Statistik-Überblick 2013

  1. 1. Copyright 2013 TWTCopyright 2013 TWT E-Mail-Marketing: Statistik-Überblick 2013 Ihre Ansprechpartner: Hans J. Even Geschäftsführer E-Mail: even@twt.de Tel. +49 (0) 211-601 601-20 Marcel Kreuter Geschäftsführer E-Mail: kreuter@twt.de Tel. +49 (0) 211-601 601-10
  2. 2. Copyright 2013 TWT 55% 66% 58% 17% 51% 55% 52% 33% 68% 75% Australien Brasilien China Indien Italien Russland Südkorea Türkei England Amerika E-Mail-Marketing Länderspezifischer Zugriff auf E-Mails in den letzten 30 Tagen Quelle: Forrester Research
  3. 3. Copyright 2013 TWT E-Mail-Marketing Mobile E-Mail-Öffnungen nach Branchen Durchschnitt Einzelhandel Finanzindustrie Telco 44% 56% 44% 56% 38% 62% 46% 54% Quelle: Adobe "2013 Digital Publishing Report
  4. 4. Copyright 2013 TWT Smartphone checken (Nachrichten und Anrufe) Ins Badezimmer gehen E-Mails via mobile aufrufen Facebook via mobile aufrufen Sonstiges Zähne putzen Frühstücken E-Mail via PC abrufen E-Mail-Marketing Was machen Sie Morgens als Erstes? 55,4% 26,6% 5,5% 2,8% 2,7% 2,5% 1,5% 1,4% Quelle: Hercampus
  5. 5. Copyright 2013 TWT E-Mail-Marketing Diese Medien werden nach dem Aufwachen via Smartphone aufgerufen Quelle: Hercampus Copyright 2013 TWT
  6. 6. Copyright 2013 TWT E-Mail-Marketing Mobile Öffnungs- und Klickrate nach Geschlecht 58% 50% 42% 56% Öffnungsrate Klickrate Mänlich Weiblich Männer öffnen ihre E-Mails auf mobilen Endgeräten 20% häufiger als Frauen Frauen klicken auf Links zu 10% häufiger als Männer Quelle: Chef Marketer
  7. 7. Copyright 2013 TWT E-Mail-Marketing Die Nutzungsanteile der Smartphone-Funktionen 56% 13% 11% 6% 5% 5% 2%1% Andere Apps Textnachrichten Browser Social Media Apps Dialer E-Mail/IM Musik/Video Apps Kamera Quelle: Nielssen
  8. 8. Copyright 2013 TWT E-Mail-Marketing Gründe für das Öffnen von Marketing-Mails auf mobilen Endgeräten 38% 35% 33% 30% 25% 23% 23% Betreffzeile klingt spannend E-Mails auf einem Blick Screens, um später auf Laptop/PC zu lesen E-Mails von interessanten Unternehmen Neugier auf Inhalt Unbekannter Absender Zeitvertreib Quelle: STEEL
  9. 9. Copyright 2013 TWT E-Mail-Marketing Konsument mit Smartphone vs. Konsument ohne Smartphone: Wie groß ist der Nutzungsunterschied? 61% 16% 2% 9% 4% 2% 77% 9% 0% 3% 4% 3% Email Facebook Twitter Textnachrichten Neue Seite Suchmaschine Konsument mit Smartphone Konsument ohne Smartphone Quelle: Exact Target
  10. 10. Copyright 2013 TWT E-Mail-Marketing Wie sind Sie zum Kauf gekommen? Durch… 11% 15% 18% 20% 32% 35% 41% 56% Spiel,- News-, Wetter-Apps Standordbezogene Social Media Apps (Foursquare) Telefon Twitter Shopping-Apps Facebook Textnachrichten E-Mail Quelle: Exact Target
  11. 11. Copyright 2013 TWT E-Mail-Marketing Diese Arten von mobilen Diensten werden bevorzugt 27% 21% 21% 15% 12% 4% Spezielle Angebote Promos und Gutscheine Browser Neue Produkte Newsletter Sendungsverfolgung in Echtzeit NEW! Quelle: Edialog
  12. 12. Copyright 2013 TWT E-Mail-Marketing Was passiert, wenn der Newsletter nicht überzeugt? 70% der Konsumenten löschen ihre E-Mails direkt 8% 9% 17% 18% 70% Lesen es irgendwann Wissen nicht was sie machen sollen Rufen die E-Mail auf PC auf Melden sich ab Löschen die E-Mail Quelle: BlueHornet
  13. 13. Copyright 2013 TWT E-Mail-Marketing Beliebte mobile Endgeräte der Nutzer 1% 2% 3% 9% 40% 42% WindowsPhone Palm WebOS iPad Touch iPad Android iPhone Quelle: Campaignmonitor
  14. 14. Copyright 2013 TWT TWT Interactive GmbH Corneliusstraße 20-22 D-40215 Düsseldorf www.twt.de Telefon +49 (0) 211- 601 601-0 Fax +49 (0) 211- 601 601-19 E-Mail info@twt.de www.twitter.com/TWT_interactive www.flickr.com/TWT_interactive www.facebook.com/TWT interactive www.youtube.com/user/TWT interactive www.plus.google.com/TWT Interactive www.pinterest.com/twtinteractive Nehmen Sie Kontakt zu uns auf – wir beraten Sie gerne TWT Interactive – Partner Ihres Erfolgs TWT Interactive GmbH Corneliusstraße 20-22 D-40215 Düsseldorf www.twt.de Hans J. Even Geschäftsführer Tel. : +49 (0) 211- 601 601-20 E-Mail: even@twt.de Marcel Kreuter Geschäftsführer Tel.: +49 (0) 211- 601 601-10 E-Mail: kreuter@twt.de bild:bdneginaufflickr.com

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