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Colleen Matts C.S. Mott Group for Sustainable Food Systems Michigan State University
<ul><li>Expanding market opportunity </li></ul><ul><li>Long-term benefits </li></ul><ul><ul><li>Stable, steady markets </l...
 
 
<ul><li>Farmer Self-Assessment </li></ul><ul><ul><li>Farm Business and Description </li></ul></ul><ul><ul><ul><li>Products...
<ul><li>Addressing Food Safety </li></ul><ul><ul><li>Food Safety & Sanitation Plan </li></ul></ul><ul><ul><li>Food Safety ...
<ul><li>School Food Funding </li></ul>National School Lunch Program (Contiguous States) July 1, 2009- June 30, 2010 Less t...
<ul><li>Local Distributors </li></ul><ul><li>Existing networks </li></ul><ul><li>Resources to link to Farm to School progr...
<ul><li>School Food Service Questionnaire </li></ul><ul><li>Bid Documents </li></ul><ul><ul><li>Product Availability and P...
Sample Cover Letter for Requesting Bids/Quotes
Sample Vendor Questionnaire
Sample Product Availability and Pricing Form   Name of Vendor and Contact Information: ___________________________________...
<ul><li>Pricing for School Meals Programs </li></ul><ul><li>Sample Evaluation Criteria for Selecting Vendors </li></ul><ul...
<ul><li>Invite new customers to tour your farm/business before selling products to them </li></ul><ul><li>Ask for a tour o...
<ul><li>Stay in regular touch with school customers </li></ul><ul><li>Be proactive! </li></ul><ul><ul><li>Value-added serv...
<ul><li>www.mifarmtoschool.msu.edu </li></ul><ul><li>Colleen Matts </li></ul><ul><li>Farm to Institution Outreach Speciali...
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Marketing Michigan Products: A Step by Step Guide

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This tool will help farmers determine their interest and ability to market agricultural products to local schools. This information is not necessarily for sharing with schools but is essential for you to know and will be helpful when you begin talking with school food service directors and/or distributors about supplying food to local schools and/or school districts.
Presented by Colleen Matts of the C.S. Mott Group for Sustainable Food Systems
Michigan State University

Publicado en: Tecnología, Empresariales
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Marketing Michigan Products: A Step by Step Guide

  1. 1. Colleen Matts C.S. Mott Group for Sustainable Food Systems Michigan State University
  2. 2. <ul><li>Expanding market opportunity </li></ul><ul><li>Long-term benefits </li></ul><ul><ul><li>Stable, steady markets </li></ul></ul><ul><ul><li>Market diversity and risk management </li></ul></ul><ul><ul><li>Cultivation of the next generation of eaters and buyers </li></ul></ul><ul><ul><li>“ Free” promotion </li></ul></ul>
  3. 5. <ul><li>Farmer Self-Assessment </li></ul><ul><ul><li>Farm Business and Description </li></ul></ul><ul><ul><ul><li>Products grown and sold </li></ul></ul></ul><ul><ul><li>Current Sales </li></ul></ul><ul><ul><li>Logistics </li></ul></ul><ul><ul><ul><li>Ordering </li></ul></ul></ul><ul><ul><ul><li>Payment </li></ul></ul></ul><ul><ul><ul><li>Delivery </li></ul></ul></ul><ul><ul><li>Marketing and Service </li></ul></ul>
  4. 6. <ul><li>Addressing Food Safety </li></ul><ul><ul><li>Food Safety & Sanitation Plan </li></ul></ul><ul><ul><li>Food Safety Audits </li></ul></ul><ul><ul><ul><li>USDA Good Agricultural Practices/Good Handling Practices (GAP/GHP) Audits </li></ul></ul></ul><ul><ul><ul><li>Third-Party Audits </li></ul></ul></ul><ul><li>Insurance Considerations </li></ul><ul><ul><li>Product liability insurance </li></ul></ul>
  5. 7. <ul><li>School Food Funding </li></ul>National School Lunch Program (Contiguous States) July 1, 2009- June 30, 2010 Less than 60% 60% or more Commodity entitlement Paid $0.25 $0.27 $0.1950 Reduced-price $2.28 $2.30 Free $2.68 $2.70
  6. 8. <ul><li>Local Distributors </li></ul><ul><li>Existing networks </li></ul><ul><li>Resources to link to Farm to School programs and interested schools </li></ul>
  7. 9. <ul><li>School Food Service Questionnaire </li></ul><ul><li>Bid Documents </li></ul><ul><ul><li>Product Availability and Pricing Form </li></ul></ul><ul><ul><li>Vendor Questionnaire </li></ul></ul><ul><ul><li>Copies of inspections, certifications, insurance, and/or food safety </li></ul></ul><ul><ul><li>Value-added services </li></ul></ul>
  8. 10. Sample Cover Letter for Requesting Bids/Quotes
  9. 11. Sample Vendor Questionnaire
  10. 12. Sample Product Availability and Pricing Form   Name of Vendor and Contact Information: ____________________________________________________________________   Signature: ________________________________________ Date: ______________________   Please fill in count, packaging, price, and minimum delivery. List additional products and varieties you would like us to consider. Product Count Variety Quality Packed Condition/Description Price Projected Quantity Minimum Delivery Months available Apples   Any variety US Fancy or US No. 1   Ripe, firm, crisp, juicy, smooth skin free of blemishes, bruises & scars. Color typical of variety. Washed.       Asparagus   Spears US No. 1   Spears to be bright green, free from woody stalks and discoloration. Straight stalks free from decay and wilt. Washed.       Potatoes   Russet or Round White US No. 1   Firm and smooth, (not wrinkled); free of soft and/or dark spots, cut surfaces and greenish color. Loose dirt removed. Washed.       Winter Squash   Butternut US No. 1   Firm and smooth, (not wrinkled); free of soft and/or dark spots, and cuts. Caramel color skin with orange/yellow flesh. Washed.      
  11. 13. <ul><li>Pricing for School Meals Programs </li></ul><ul><li>Sample Evaluation Criteria for Selecting Vendors </li></ul><ul><li>Marketing packet and bid documents/quote </li></ul>
  12. 14. <ul><li>Invite new customers to tour your farm/business before selling products to them </li></ul><ul><li>Ask for a tour of the school food service facilities </li></ul><ul><li>Meet face-to-face with school food service directors </li></ul><ul><ul><li>Ordering schedule </li></ul></ul><ul><ul><li>Delivery </li></ul></ul><ul><ul><li>Packaging </li></ul></ul><ul><ul><li>Payment </li></ul></ul><ul><ul><li>Maintaining contact </li></ul></ul>
  13. 15. <ul><li>Stay in regular touch with school customers </li></ul><ul><li>Be proactive! </li></ul><ul><ul><li>Value-added services </li></ul></ul><ul><ul><ul><li>Visit school classrooms or cafeterias </li></ul></ul></ul><ul><ul><ul><li>Offer to host school field trips </li></ul></ul></ul><ul><ul><ul><li>Get involved in school fundraisers </li></ul></ul></ul>
  14. 16. <ul><li>www.mifarmtoschool.msu.edu </li></ul><ul><li>Colleen Matts </li></ul><ul><li>Farm to Institution Outreach Specialist </li></ul><ul><li>C.S. Mott Group for Sustainable Food Systems at MSU </li></ul><ul><li>517.432.0310 </li></ul><ul><li>[email_address] </li></ul>

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