1. Events Sourcing: How to Source Using Conference and Event Sites
Presented by Amybeth Quinn, Global Strategic Sourcing Manager, HP Cloud
Finding Conference Speakers
• Building a Boolean search
– inurl: and intext:- tell your search engine you want
specific words in the URL or the text itself
• Examples:
– inurl:speaker
– inurl:”speaker bio”
– inurl:”presenter bio”
– intext:bio
– Keywords – add some title, company, locations,or skill keywords to help narrow your search
– Year – by adding the current year, you can narrow your search down to more recent speakers and events
• Examples:
– inurl:speaker intext:bio "engineering manager" 2015
– inurl:"presenter bio" engineering 2015
Finding Conference Attendees
• Eventbrite.com
– Eventbrite sites have the option to make their attendee lists unavailable for public viewing
– Adding “attendee list” to the Boolean search will yield sites where public attendee lists are available
– Easy to do title or company searches to pull results from the attendee lists (site:eventbrite.com "attendee list" 2015
"software developer“)
• Lanyrd.com (it’s owned by Eventbrite)
– Public attendee lists are available (site:lanyrd.com inurl:attendees)
– Speakers and attendees listed together, with external profile links
– Can also search for speakers
• Sched.org
– More social for attendees and speakers – Twitter, Facebook, LinkedIn links often provided
– Will also be able to view schedule grids and other
– Using inurl:directory you can find both attendee and speaker lists
• site:sched.org inurl:directory "software developer“
• site:sched.org inurl:directory "mechanical engineer“
• Meetup.com
– Use intitle: operator to help narrow down both events and group members by location (site:meetup.com intitle:seattle)
– Use inurl:member to call specific member profiles (site:meetup.com inurl:member intitle:seattle openstack)
If you, your team member, or your business are planning to attend an event, take advantage of your participation!
– Leverage the attendee list
• If you get access to an attendee list pre-event, comb through it and pick out persons of interest
• Even better, if the attendee list is publicly available (as through Sched.org or Eventbrite), scour it!
– Check for social network auto-updates
• Official event hashtags will reveal who is interested in and possibly going to the event
• Some registrations allow you to share your attendance with your friends – set up search strings to track those
messages
– Centrally collect your data and share with your business for identification of persons of interest
• LinkedIn Project folders
• Archively Workspaces
• Good ol’ spreadsheet (Excel, Google Doc, Smartsheet)
– Outreach pre- and post-event
• Connect via social networks
• Do a mailmerge
• Schedule a meeting
TARGETED AUDIENCES!
NAMETAGS!
SUBJECT MATTER EXPERTS!
SPEAKER BIOS!
LEARN SOMETHING, YOURSELF!
[Reasons to use events sourcing techniques]
Questions? Email me at researchgoddess@hp.com